Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout, this sixth edition features:A look at how journalists...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.Trust Me, I’m Lying was the first book to bl...

Brevity is confidence. Length is fear.This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the ...

Supercharge your writing skills . . . by the end of the week!In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self...

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE • By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the courage to speak out"Broken Code fillets Facebook’s strategic failures to address its part in the spread of disinformation, political fracturing...

Master the art of article writing!The world of journalism is changing rapidly, and the modern journalist needs more than a basic knowledge of article writing to navigate it. The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets--both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion ...

Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surv...

The best-selling author’s practical guide to writing clearly and convincingly in every professional setting.How would you create a winning pitch for your latest investment idea? Or persuasively argue for a major policy change? Or successfully ask your boss for a raise? The answer: clear and effective communication, whether in writing or through a presentation.Best-selling author Charles Wheelan has spent decades mastering effective communication skills in h...

Expert guidance in creating a high-performance personal statement--essential for admittance to law schoolNationally known consultant Paul Bodine has helped thousands gain admission to elite professional schools. In Great Personal Statements for Law School, he helps you ace your personal statement, the most critical part of any law school application.

Find a Job You Love With Your English DegreeWhat do Steven Spielberg, Alan Alda, Barbara Walters, Clarence Thomas, Diane Sawyer, and Stephen King have in common? That's rightthey were English majors who now have successful careers.I'm an English Major - Now What? helps English majors and graduates understand their skills and talents so they can find satisfying jobs across a diversity of fields and dispels common f...

Award-winning, engaging, and comprehensive guide to effective communication!Powerful oratory. Persuasive arguments. Succinct business pitches. Speeches and emails. From cave walls to the printing press, and from Cicero to TED talks, The Handy Communication Answer Book traces the history, explains the concepts, and examines the skills needed to master effective and efficient communication for every occasion. Providing insights and advice, t...

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought.In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the ro...