This book offers a timely analysis of work and labor processes and how they are rapidly changing under globalization. The contributors explore traditional sectors of the U.S. and world economies - from auto to steel to agriculture - as well as work under new production arrangements, such as third world export processing zones. Many chapters analyze changing dynamics of gender, nationality, and class. The contributors explain why more intensified forms of control by the state and by capital...

Culture, Class, and Critical Theory develops a theory of culture that explains how ideas create and legitimate class inequalities in modern society. This theory is developed through a critique and comparison of the powerful ideas on culture offered by Pierre Bourdieu and the Frankfurt School thinkers, especially Theodor Adorno. These ideas are illuminated and criticized through the development of two empirical cases on which Gartman has published extensively, automobile design and...

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opi...

This insightful and brilliant analysis of ethics teaches readers valuable skills in evaluating tough choices and arriving at sound conclusions.“A thought-provoking guide to enlightened and progressive personal behavior.”—Jimmy CarterAn essential guide to ethical action updated for our challenging times, How Good People Make Tough Choices by Rushworth M. Kidder offers practical tools for ethical decision-making in the difficult moral dilemmas we face in our e...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber br...

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Post...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands bec...

An inspiring look at the hidden stars in every field who perform essential work without recognitionIn a culture where so many strive for praise and glory, what kind of person finds the greatest reward in anonymous work? Expanding from his acclaimed Atlantic article, "What Do Fact-Checkers and Anesthesiologists Have in Common?" David Zweig explores what we can all learn from a modest group he calls "Invisibles." Their careers require expertise, skill, and dedication...

In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.Mind Set! goes beyond that by disclosing the secret of forecasting. Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guidin...

Discusses in nontechnical language ten central questions about technology that illuminate what technology is and why it matters.Technology matters, writes David Nye, because it is inseparable from being human. We have used tools for more than 100,000 years, and their central purpose has not always been to provide necessities. People excel at using old tools to solve new problems and at inventing new tools for more elegant solutions to old tasks. Perhaps this is bec...

Over the past three decades, our daily lives have changed slowly but dramatically. Boundaries between leisure and work, public space and private space, and home and office have blurred and become permeable. In Elsewhere, U.S.A., acclaimed sociologist Dalton Conley connects our day-to-day experiences with occasionally overlooked sociological changes, from women’s increasing participation in the labor force to rising economic inequality among successful professionals. In doing so, h...

"This is the culture jammer's call to reverse the suicidal consumer binges while there is still time." —George Gerbner, founder of the Cultural Environment MovementAmerica is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers." The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are r...