In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

One popular view of the Netherlands is that of a society oriented towards agriculture and associated processing industries. But although these activities enjoy greater prominence than in most developed countries, in reality the Dutch economy is based on a broad range of manufacturing, the extent and character of which has experienced rapid evolutio

Cultural Geography in Practice provides an innovative and accessible approach to the sources, theories and methods of cultural geography. Written by an international team of prominent cultural geographers, all of whom are experienced researchers, this book is a fully illustrated guide to methodological approaches in cultural geography.In order to demonstrate the practice of cultural geography each chapter combines the following features:·Practical instruction in using one ...

Visions of the City is a dramatic history of utopian urbanism in the twentieth century. It explores radical demands for new spaces and ways of living, and considers their effects on planning, architecture and struggles to shape urban landscapes. The author critically examines influential utopian approaches to urbanism in western Europe associated with such figures as Ebenezer Howard and Le Corbusier, uncovering the political interests, desires and anxieties that lay behind their ideal citi...

Originally published in 1983, when Europe’s economies were facing the worst recession since the 1930s, this book reviews the outcome of a quarter of a century of research and practical experience in the field of regional economic management. In the spatial context of the European Community, the author explores central issues by integrating the results of his own research with those of economists, geographers, economic historians and psychologists. It provides a wide survey of the subject, ...

Shipping and port systems are vital to societies and lifestyles around the world. In the late twentieth century, however, assumptions concerning the robustness of these systems were severely shaken by economic shocks triggered by oil crises. This volume explores how many of the consequent uncertainties have been resolved, and how adapted systems ha

What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to post...

Welfare states vary across nations and change over time. And the balance between markets and government; free enterprise and social protection is perennially in question. But all developed societies have welfare states of one kind or another - they are a fundamental dimension of modern government. And even after decades of free-market criticism and reform, their core institutions have proven resilient and popular. This Very Short Introduction describes the modern welfare state, ex...

Media and Participation looks at participation as a structurally unstable concept and as the object of a political-ideological struggle that makes it oscillate between minimalist and maximalist versions. This struggle is analysed in theoretical reflections in five fields (democracy, arts, development, spatial planning and media) and in eight different cases of media practice. These case studies also show participation’s close connection to power, identity, organization, technology...

In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to ignore much of the national and international community and vote for Brexit. Drawing on past res...

Television Studies: The Key Concepts is the definitive reference guide to an area of rapidly expanding academic interest. Among those aspects of television studies covered in this comprehensive and up-to-date guide are:theoretical perspectives which have shaped the study of television - Marxism; semiology; feminismconcepts which have shaped the study of television - narrative; representation; biastelevision genres - soap opera; news; science ficti...

This topical book transforms the analysis of housing problems into a lively, interesting and contentious subject of social scientific study, addressing themes of residential experience, inclusion/empowerment, sustainability and professionalism/managerialism, which lie at the heart of the housing and social policy debate. Each chapter considers a specific social category - such as class, gender, or disability - and evaluates the experience and understanding of housing and social policy unde...