Having won 30 scholarships ($125,000) between undergraduate and graduate school for myself and millions for students both in the U.S. and internationally, this comprehensive book details my techniques to secure scholarships and graduate debt-free. The advice in this book is applicable to any type of student no matter your grade/classification or major / study concentration. Those who have won thus far range from:STEM, the art...

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom. Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love.

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners”–t...

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception an...

Knowing how to write a powerful resume could quite possibly be one of the most valuable business skills you can ever learn. And making your resume stand out from thousands of your competitors is more important than ever in this economic climate."Discover The Hidden Rules & Secrets Of Crafting A Professional Resume That Will Never Required You To Follow The Rules You Hear From The Grapevine And Easily Find Your Dream Job To Fit Like A Custom-made Suit!"It do...

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ...

Stewart Brand famously declared, Information wants to be free.” Except he didn’t (not really). And it doesn’t.Information is much more complicated than that. What information really wants-what makes it more valuable, useful, and immediate, Joshua Gans argues-is to be shared.Using the tools and logic of information economics, Gans shows how sharing enhances most information’s value. He also shows how the business models of traditional media companies, gatekeepers w...

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design para- meters and coordinate branding and copywriting with your own efforts. Content...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand ...

An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace.If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook v...

So many people want to write a book. So many need to write one. But, just how does the non-professional go about organizing and following through on their dream without getting frustrated and giving up? The One Hour Author presents a logical, sequential and practical approach to creating the non-fiction book that sets its author apart from those people who only wish they had done the same. Credibility, authority, opportunity and a new found respect comes to those who author a book. The One...

AVOID THE MOST COMMON PITFALLS FACING AUTHORS TODAY!There have never been more opportunities, more options, more pathways for writers.But with choice come potential pitfalls, traps, and career-limiting plays.Some of the perils writers might encounter on their writing and publishing journey come from nefarious operators seeking to prey on the hopes and dreams of writers. Other dangers lurk within tendencies and traits that authors so...