The information contained in this booklet was gathered mostly during my several years in the service of the National Cash Register Company, Dayton, Ohio, while in charge of the Department known as the Employment, Promotion and Discharge Department.I trust you may get some thought or suggestion from the information contained herein that will be of some assistance in steering you clear of many of thepit falls for the young people who are just starting their fight for recognition in this busy...

Collaboration and leadership strategies for long-term successFueled by the popularity of permaculture and agroecology, community food forests are capturing the imaginations of people in neighborhoods, towns, and cities across the United States. Along with community gardens and farmers markets, community food forests are an avenue toward creating access to nutritious food and promoting environmental sustainability where we live. Interest in installing them in public...

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time.Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the qu...

In The Philosophy of Sustainable Design, McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a ‘howto book’ asks individuals to understand how the philosophy of sustainable des...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

Creating sustainable fashion has never been more important. Circular Fashion provides an accessible, practical, and holistic approach to this key topic for anyone studying fashion.This introductory text to sustainability in fashion includes best practice case studies and profiles of key companies such as Patagonia, Veja, Christopher Raeburn, and Stella McCartney. It begins with an overview of the fashion business, tackling the issues of the linear production model of make,...

Reclaiming Our Food tells the stories of people across the United States who are finding new ways to grow, process, and distribute food for their own communities. Discover how abandoned urban lots have been turned into productive organic farms, how a family-run sustainable fish farm can stay local and be profitable, and how engaged communities are bringing fresh produce into school cafeterias. Through photographic essays and interviews with innovative food leaders, you’ll be inspi...

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.So, how does a company succeed in a world gone green?In Strategies for the New Green Economy

This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it.Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour abuses, toxic chemicals use and conspicuous consumption, giving rise to an undeniable tension between fashion and sustainability.The book is organized in three parts. The first part is concerned with transforming ...

A short primer in cultivating a sustainable lifestyle in a small urban environment. Tips on gardening, urban agriculture, animal raising, and more.

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commerc...

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't ge...