Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offer...

A Primer on Critical Thinking and Business Ethics: Critical Thinking in Unpredictable Corporate Business Contexts (Volume 3) encapsulates new developments in Critical Thinking skills for MBA students, in the form of a broad-based cross disciplinary primer in business management, with a special focus on business ethics. Each volume encourages critical thinking as a higher order type of thinking that can be taught, leading to a life of rationality, ethics and empathy, which is urgen...

A Primer on Critical Thinking and Business Ethics: Critical Thinking Applied to Business Management (Volume 2) encapsulates new developments in Critical Thinking skills for MBA students, in the form of a broad-based cross disciplinary primer in business management, with a special focus on business ethics. Each volume encourages critical thinking as a higher order type of thinking that can be taught, leading to a life of rationality, ethics and empathy, which is urgently required o...

Since 2013, company boards in India have been legally required to have at least one female director. However, gender diversity in boardrooms across India remains below the global average, and a number of the women who do serve on boards were appointed largely because they are related to a founder or owner of a company. Since India is recognised as one of the world’s fastest growing emerging economies, it is important to study in detail why gender diversity at board level remains so low. Is...

The Global North and Global South are in different stages of the journeys towards a sustainable future. The Global North is focusing on cutting carbon emissions and discussing “de-growth”, whilst large parts of the Global South are still struggling to move out of poverty, increasing their carbon emissions in many places. This division must be addressed through education, understanding the division and providing possible solutions. Higher Education Institutions (HEI) should take on a leader...

Research on gender and leadership has historically been dominated by the Global North, where there tend to be more woman leaders than in the Global South. However, scholars are increasingly questioning the generalizability of the results of such research, while at the same time highlighting the importance of contextualizing leadership studies within distinct socio-cultural frameworks.Understanding the contextual differences at play, Gender Equity in Hospitality: The Case of Ind...

A Primer on Critical Thinking and Business Ethics: Recent Conceptualizations of Critical Thinking (Volume 1) encapsulates new developments in Critical Thinking skills for MBA students, in the form of a broad-based cross disciplinary primer in business management, with a special focus on business ethics. Each volume encourages critical thinking as a higher order type of thinking that can be taught, leading to a life of rationality, ethics and empathy, which is urgently required of ...

This book examines synchronous and asynchronous teaching in light of the COVID-19 pandemic. Within a few weeks, millions of teachers found themselves forced to teach online, often with little systematic preparation and in their own homes. While this mode of teaching was earlier seen to be supplementary to brick-and-mortar classes, online teaching has become pivotal to the classroom experience. The chapter authors write of shared experiences that encapsulate the challenges faced by faculty,...

Addressing the topic of emotions in the classroom is largely done by education and psychology scholars, not those in management fields. Occupying this gap, the chapter authors emphasize self-awareness and management of emotions to strengthen student engagement, well-being and performance in complex and ambiguous societal and economic VUCA environments.Honing Self-Awareness of Faculty and Future Business Leaders prepares 21st century managers and teachers in business school...

Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are chapters on conflicts between work and home life, differing levels of motivation, workplac...

Industrial Revolution 4.0 is upon us, with disruptive technology rapidly changing our personal and professional lives. In this climate it is not clear how organization reorganization will take place and there is haziness over the strategic HRM required to attract, develop, and retain talent.This book shines a light on the rapidly changing work landscape by bringing together international expert contributors, who address issues such as the long-term effects of artificial intelligenc...

Evidence suggests that research on mentorship has been dominated by the West, and little is known about the cultural variations of the mentoring phenomenon. While some research has begun in emerging economies such as China and India, there is obviously a need for more research in different country contexts on the practice of mentoring, as well as its antecedents, intervening variables and expected outcomes in order to move the field forward. There is a need to identify the core theories an...