Little changes can make a big difference.When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand ...

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the...

We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers. Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a...

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and exe...

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creati...

The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days.To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up.But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great t...

The straight-talking, New York Times bestselling author and Pitbull of Personal Development® is back with a pithy and prescriptive guide to success.A five-time bestselling author and one of the country’s leading business speakers, Larry has made a reputation for being the first to challenge the positive-attraction gurus and the law-of-attraction bozos with his commonsense approach to success. Larry doesn’t sugar-coat, and he isn’t afraid to make people unc...

The New York Times and Los Angeles Times BestsellerBe your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot!Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource...

At Berkshire Hathaway, we like companies that are easy to understand. Doris Christopher’s “keep it simple” approach has a lot to teach anyone who is reaching for the American Dream. Frankly, if I can’t understand a company’s business, I figure their customers must have a pretty hard time figuring it out, too.I would challenge anyone on Wall Street to take $3,000 and do what Doris Christopher has done: build a business from scratch into a world-class organization. But follow the sim...

A young man learns that there is more to being successful than the bottom line. A Paperboy's Fable is a concise, entertaining fable that makes revolutionary points using age old principles. Whether someone is opening a lemonade stand or leading a startup software company, the 11 Principles of Success make A Paperboy's Fable a timeless tale that is as fresh as it is universal. A Paperboy's Fable also features interviews with many professors, entrepreneurs, CEO’s and General ...

Convert relationships into revenue-generating business!With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Dis...

Life is about how much we think. Thinking is about how much mental capacity we possess. Capacity, in addition to our abilities and conscientiousness, is about how much we can process combinations of verbal height, quantitative width, and spatial depth with decisiveness, direction, and speed.No matter where we go or what we do as executives, we take our thinking with us. That may spoil everything, because, to a great extent, we do and accomplish what we think about. Our thoughts mol...