Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing ...

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the founding team far into the future.

Viewing the human brain as "the most complex and powerful computer known," with a memory capacity and computational power exceeding the largest mainframe systems, Professor Baron sets the groundwork for understanding the computational structure and organization of the human brain. He provides the introductory framework necessary for this new and growing field of investigation and he discusses human vision, mental imagery, sensory-motor functions, audition, affect and behavior.

Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulates the intimate connection between theories presented in communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, this collection examines several transformations and implications of President Trump’s influence on the social sphere, within economies, among government entities, and on the communications profession.

also many newer lines of research, to which I will return below, are represented in various chapters. And finally, I have included a sepa rate unit on methods for the study of aggression-a feature that I believe to be unique to the present volume. In these ways, I have at tempted to produce a text that is as broad and eclectic in coverage as I could make it. While the present volume grew, in part, out of my desire to pro duce what I thought might prove to be a useful teaching aid, it also ...

Global in scope and multidisciplinary in approach, Creolization as Cultural Creativity explores the expressive forms and performances that come into being when cultures encounter one another. Creolization is presented as a powerful marker of identity in the postcolonial creole societies of Latin America, the Caribbean, and the southwest Indian Ocean region, as well as a universal process that can occur anywhere cultures come into contact.An extraordinary number of cultures...

Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures.The Psychology ...

In "My Adventures as a Spy," Robert Baden-Powell offers a riveting autobiographical account of his experiences as a soldier and intelligence officer during pivotal moments in British military history, notably the Second Boer War. Written in an engaging, anecdotal style, the book delves into the intricacies of espionage, showcasing the tension and thrill that accompany covert operations. Baden-Powell's keen observations highlight not just the military strategies employed but also the cultur...

In "The Matabele Campaign," Robert Stephenson Smyth Baden-Powell, the founder of the Boy Scouts movement, presents a gripping narrative of his experiences during the 1896 Matabele War in Southern Rhodesia. This meticulous account blends military strategy with vivid storytelling, highlighting the challenges faced by British forces as they sought to quell the rising rebellion of the Matabele people. Baden-Powell's concise yet evocative prose captures both the hardship of colonial warfare and...

Environmental sustainability and human cultural sustainability are inextricably linked. Reversing damaging human impact on the global environment is ultimately a cultural question, and as with politics, the answers are often profoundly local. Cultural Sustainabilities presents twenty-three essays by musicologists and ethnomusicologists, anthropologists, folklorists, ethnographers, documentary filmmakers, musicians, artists, and activists, each asking a particular question or presenting a s...

We had an example of how useful Boy Scouts can be on active service, when a corps of boys was formed in the defence of Mafeking, 1899-1900. Mafeking, you may remember, was quite a small ordinary country town out on the open plains of South Africa. Nobody ever thought of its being attacked by an enemy any more than you would expect this town (or village) to be attacked—the thing was so improbable. But it just shows you how you must be prepared for what is possible, not only what is probable...

Girl Scouts, like Boy Scouts, are found all over the world. When Sir Robert Baden-Powell formed the first troops of Boy Scouts, six thousand girls enrolled themselves, but, as Sir Robert's project did not include the admission of girls, he asked his sister, Miss Baden-Powell, to found a similar organization for girls, based on the Boy Scout laws, with activities and occupations properly adapted for girls. She then founded the Girl Guide organization. In America, in March, 1912, the first p...