Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments.F...

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navig...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is ...

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online material to support each step and help strengthen your ability ...

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and turning knowledge into action in ways that were unimaginable even a decade ago. Driven b...

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he ex...

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach...

Brand Pretorius knows what it means to be a leader: he was at the head of Toyota South Africa during its heyday, and took over as chief executive at the McCarthy Group. He knows that leadership means making hard and unpopular decisions with an eye on the long term. He writes about his four decades in business and the lessons he learnt. He illustrates his lessons on leadership with tales from his highly regarded career in motoring, like how it feels to be in a Formula 1 racing car with one ...

Why is talent management such a global corporate phenomenon? Why do organisations need talent management solutions? The answer is that without a talent management training infrastructure there is no way to identifying, recruiting talent and defining the really talented employees who deliver corporate success. Yet, how many organisations have truly defined what they mean by developing talents or indeed have talent management strategies? In most cases, these terms are broad and lack consiste...

You've got a fantastic CV; now comes the big test. 'Where do you seeyourself in five years' time?' 'What is your greatest weakness?' Get That Job: Interviews providesstrategies to cope with these classic questions and more. The bookcontains a quiz to assess strengths and weaknesses, step-by-stepguidance and action points, top tips, common mistakes and advice on howto avoid them, summaries of key points, and lists of the best sourcesof furt...

Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations—aren't ready for this future. Are you?It's too late to catch up, but it's a great tim...

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable...