This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore...

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline integrated digital marketing planEvaluate and app...

If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing.ABOUT THE SERIESULTIMATE books ...

So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(Your problem is one shared with almost every indie developer out there: a lack of awareness.How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers pla...

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniq...

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.This book is at least two things: part case study and part how-to guide.It’s ...

The result of more than 20 years of research and collaboration by international butterfly experts, this book is the first comprehensive catalogue to the butterfly fauna of any major tropical region and, as such, provides a basic research tool for any worker with an interest in African butterflies. Covering 3593 recognised species in 300 genera, it deals with about 20% of the world butterfly fauna. Included are entries for all genus-group, species-group and infra-subspecific names applicable t...