As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in ...

The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This book deals with topics such as emotional interactions in the service environment, innovative approaches and applications, organizational behavior, financial performance, tourism management and marketing strategies in services management. It explores different perspectives in contemporary services management and paves the way for the understanding of act...

Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish causal relationships and to collect scientific findings in specific theories in order to achieve scientific laws. The editors of this book, convinced of the power of interdisciplinary approaches and broad perspectives, have brought together topics from the various fields of the social sciences. The book, which deals with topics such as organizational beha...

Tourism is one of the most sensitive industries across risks and crises based on economic,social, and political developments. In recent years, the challenges such asterrorism, epidemics, and economic blockades based on political tension betweencountries not only cause increased risks and threats on destinations but also causedecreased touristic mobility. A global pandemic, depressed economy, political uncertainties,and social problems can also interrupt t...

The ever-changing conditions of the present climate require leaders who can ensure adaptation between human resources and work, transform systems, and direct people to goals in a more effective and persuasive way. Leadership is very crucial and necessary in the field of tourism, as it is in all fields. Leadership has been dealt with in the historical process with situational approaches, behavioral approaches, and leadership skills; since the early 1980s, leadership approaches such as trans...

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, prac...

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer be...

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and techno...

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary r...

The tourism industry, as one of the main drivers of creative economy, gains more importance in growth policies both at national and regional levels. However traditional tourism destinations now face a more competitive environment, for an increased number of possible destinations have emerged. This environment is further deepened by an increase in the number of products and services available to the preferences of visitors.Therefore new tourism policies, unlike traditional strategie...

The volume provides a collection of research papers in the area of management and organization on a wide range of topics including job alienation, whistleblowing, responsible leadership, cyberloafing, job crafting, organizational trust and career satisfaction.

With the outbreak of the current Covid-19 pandemic, work life has changed dramatically.Remote working has become a monumental topic for the business world. Thischange, in fact, induces some notable impacts for work-life and is likely to sustainfor a very long time, as companies increasingly report working outside the office andtend to continue adopting this even after the pandemic. In this regard, this book isbased on the idea that a comprehensive approac...