One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Que...

The paradox of poverty amidst plenty has plagued the United States throughout the twenty-first century—why should the wealthiest country in the world also have the highest rates of poverty among the industrialized nations? Based on his decades-long research and scholarship, one of the nation's leading authorities provides the answer. In The Poverty Paradox, Mark Robert Rank develops his unique perspective for understanding this puzzle.The approach is what he has defined ov...

Find Hope in the Fight Against the Longest HatredAs inflammatory rhetoric and unprovoked violence against Jews surge worldwide, Christians are faced with significant questions: What is next on God’s agenda for His people of promise? And how can we, as friends of the Jewish people and of Israel, fight against this rising hatred?Antisemitism in the End Times provides a roadmap for Christians seeking to understand and confront this age-old prejudice. ...

This iconoclastic study was one of the most widely debated books of 2000. Finkelstein indicts with vigor and honesty those who exploit the tragedy of the Holocaust for their own personal political and financial gain.This new edition includes updated material discussing the initial reception to the book's publication. In a controversial new study, Norman G. Finkelstein moves from an interrogation of the place the Holocaust has come to occupy in American culture to a disturbing exami...

When Christians learn about Jewish tradition and history, they see the Bible and the life of Jesus with a new and enriched perspective. Knowing more about Judaism brings them closer to Jesus because Jesus lived and died as a Jew and consistently quoted the Jewish scripture and stories.In this book Evan Moffic, popular rabbi, author, and guide to Jewish wisdom for people of all faiths, continues the What Every Christian Needs to Know About series with an exploration of the wisdom an...

Jesus wasn't a Christian. Jesus lived and died as a Jew. Understanding the Jewishness of Jesus is the secret to knowing him better and understanding his message in the twenty-first century.Walking through Jesus's life from birth to death, Rabbi Evan Moffic serves as a tour guide to give Christians a new way to look at familiar teachings and practices that are rooted in the Jewish faith and can illuminate our lives today. Among the critically acclaimed highlights of this book, Rabbi...

A historical tour de force that demolishes the myths and taboos that have surrounded Jewish and Israeli history, The Invention of the Jewish People offers a new account of both that demands to be reckoned with. Was there really a forced exile in the first century, at the hands of the Romans? Should we regard the Jewish people, throughout two millennia, as both a distinct ethnic group and a putative nation—returned at last to its Biblical homeland?Shlomo Sand argues that mo...

Chaim Gans's A Political Theory for the Jewish People examines the two dominant interpretations of Zionism, contrasts them with post-Zionist alternatives, and develops a third model.Proprietary Zionism, Gans argues, is the version that is most popular among the Israeli Jewish public. It conceives of the land of Israel/historic Palestine as the property of the Jewish people. It also conceives of the entire Jewish people as belonging to Israel. Hierarchical Zionism is common...

Bob Lazar was a brilliant young physicist that found himself employed at a top secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space.The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he...

The latest collection of little known baseball stories from the acclaimed author of Tales from the Dugout.Mike Shannon, top-selling author of the critically acclaimed baseball classics Tales from the Dugout and Tales from the Ballpark, returns for a third success to deliver a brand-new collection of more than 100 true stories and never-before-told anecdotes that come straight from the insider's circle. Entertaining and masterfully told,

For millennia, the Passover celebration has held so much meaning for the Jews, but other faiths are just beginning to grasp the depth of its significance.For modern-day Christians, who may be celebrating at home or at church, it is the Last Supper Jesus had with his disciples before giving his life for humanity. Nevertheless, some fundamental questions about the celebration still trouble Christians. They include: Why should such an ancient custom matter to us? What is the proper wa...

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.While the stock market has tumbled and then soared...