Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.The 20 Ps of Marketing ...

A woman is found dead in a ditch. As the list of suspects grows, a town’s dirty secrets are revealed.It’s a cold winter evening and rain is sweeping in from the Atlantic when a young woman, having braved the weather to visit her sick mother in a remote part of Ireland, comes across an obstacle in the road. She clears the highway of stones from a damaged bridge only to see the body of a woman in a ditch. With no phone reception, she travels to the nearest police station to report wh...

Change is inevitable-but growth is intentional.Navigating Change - How to Adapt and Succeed in Uncertain Times is your trusted guide to staying grounded, resilient, and forward-focused when the world around you feels anything but stable. Whether you're facing personal transitions, professional upheaval, or global uncertainty, this book equips you with the tools and mindset to not only weather change-but thrive through it.Drawing from the latest resea...

David Pearson spent more than four decades working for Ford's tractor business, starting on the production line at the maker's Dagenham factory before moving to the Basildon tractor plant opened in 1964. He went on to become the maker's UK sales manager, and earned a reputation among farmers and dealers as the man who knew all there was to know about Ford tractors. Along the way, he was involved in the development of some of the most famous machines to bear the blue livery, from the Dexta ...

A promising young banker is killed in a Dublin alleyway. Two very different detectives try to find the murderer. A DEADLY DIVIDEND is the first book in a new series of murder mysteries by best-selling author David Pearson, whose other Irish crime fiction has topped the charts.A night out turns into a nightmare for a young man who is killed in Dublin’s city centre. Once a street brawl or mugging is ruled out, it begins to look like he was targeted. But why? DI Aidan Burke struggles ...

Are detectives right to think that the brutal murder of a pensioner is more than just a burglary gone wrong? A health-worker visiting clients in a remote area on the West Coast of Ireland has a nasty surprise when she finds a reclusive old man dead in his armchair in his tumbledown cottage. When the local Garda is called, it soon becomes obvious that this is no death from natural causes. The man has been tortured and his house ransacked. Galway detectives and pathology are called in to est...

A woman is found dead in a local businessman’s holiday let. Detectives uncover some shady dealings. But did he kill her?The charm of a West of Ireland holiday home is somewhat tarnished when a woman’s body is found in the property. There are few clues as to her identity. However, in her hand is found a small solid-gold ingot. Galway-based DI Maureen Lyons is drawn out to the sticks to take on the case. Suspicion naturally falls on the property’s owner who runs a large discount stor...

How to Succeed on Primary Care and Community Placements offers practical advice on how to get the most from your time on community visits, within patient consultations, and with the practice team. It highlights the unique opportunities and challenges you will face on placement, from using clinical information systems, to home visits and long term patient relationships, and how to take advantage of new ways of learning with web-based tools, mobile devices and social networking....

Irish detectives Maureen Lyons and Mick Hays face one of their hardest cases yet…When a successful bookmaker is robbed and killed during the annual Galway Races, the motive seems clear. But when the money turns up untouched, more questions are raised than answered. Top Brass want the case wrapped up. The pressure is on DI Maureen Lyons to find the killer. However, the police didn’t count on having to deal with a troublemaker within their own ranks. Rigorous detective work will be n...

Tensions arise between detectives when a kidnapping is upgraded to a murder investigation. When an incompetent local crook makes a botched attempt at a kidnap, it should be a wrap for the Galway police. Unfortunately, Maureen Lyons’ first case in charge as Detective Inspector threatens to be a wash out as a series of mishaps lets the prime suspect slip through the Garda’s fingers. When the true consequences of the crime become apparent and a body is discovered, the detectives will have to ...

Dublin detectives race to track a serial killer targeting care homes. LETHAL IN SMALL DOSES is the fourth crime fiction title in the Dublin Homicides series by David Pearson.When an elderly resident of a care home passes away during the night, little is thought of it. But when a routine investigation turns up an anomaly, suspicions are raised. DS Fiona Moore follows her instincts that it is death by foul play and launches a murder inquiry. It is not long before there is a similar d...

The daily antics of a young boy, learning about himself as he takes on the world one fart at a time, eventually realizing flatulence can have a downside. A humorous children's story aimed at 5 - 8 year olds.