顯示 "jay prag" 的結果
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Microeconomic Essentials
Understanding Economics in the News
2020
EN
A concise and nontechnical introduction to microeconomics, emphasizing concepts over mathematics, with real-world examples and applications.This concise and nontechnical introduction to microeconomics emphasizes concepts over mathematics. Keeping in mind that sometimes the most accurate model is not very useful in the real world, Microeconomic Essentials balances economics as mathematics with economics as a social process. Microeconomics is part of daily life; gas ...
NT$1,541.00 TWD
Useful Game Theory
Fundamentals of Decision Making
2024
EN
***Useful Game Theory***offers a refreshing perspective on modern wisdom, empowering readers to master strategic decision-making with the tools they already possess.Every decision you make involves an element of game theory, often without you even realizing it. In this insightful book, economist Jay Prag and marketing strategist Amanda Ishak Prag delve into the essence of human nature, transforming the mathematical principles of game theory into practical, everyday strategies. Thro...
NT$1,233.00 TWD
Macroeconomic Essentials, fourth edition
Understanding Economics in the News
2017
EN
The new edition of a concise and nontechnical but rigorous introductory text that emphasizes fundamental concepts and real-world applications, thoroughly revised and updated.This introductory text offers an alternative to the encyclopedic, technically oriented approach taken by traditional textbooks on macroeconomic principles. Concise and nontechnical but rigorous, its goal is not to teach students to shift curves on diagrams but to help them understand fundamenta...
NT$1,541.00 TWD
COVID-U
Business Lessons from a Pandemic
2022
EN
From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic — from child development and college football seasons to healthcare breakthroughs and the future of the film industry — will not be known for at least a generation.This book focuses on the business lessons we have ...
NT$1,364.00 TWD



