«Siempre estaba feliz de hacer el trabajo sucio de sus jefes políticos. Era un tipo sin ningún escrúpulo. Pero también nos dejó la base de la que podría ser la herramienta más importante del conocimiento: el método científico.»Desde Pitágoras hasta James Hansen, John Grant hace un recuento de todos los hombres y las mujeres que han transformado al mundo; ninguna de las aportaciones de estos genios podría considerar...

Galileo, Einstein, Curie, Darwin, Hawking—we know the names, but how much do we really know about these people? Galileo gained notoriety from his battle with the Vatican over the question of heliocentrism, but did you know that he was also an accomplished lute player? And Darwin of course discovered the principle by which new species are formed, but his bold curiosity extended to the dinner table as well. (And how many people can say they've eaten an owl!) In Eureka! John Grant—au...

The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto,...

Marka Hikâyeleri pazarlama ve markalama olgularının olgunlaşıp geliştiği Batı dünyasının temel argümanlarından kopup, ışığın yükseldiği yere bakıyor. Doğu toplumlarında ortaya çıkan yeni pazarları keşfederek, yeni markalama deneyimlerini farklı perspektiflerden ele alıyor. Hikâyesini güçlendirmek adına, “dahil et” diyerek yedi temel unsurun alternatif marka yaratmada bizlere yol göstereceğini belirtiyor ve bu unsurlar, bir Doğu masalını daha güzel hale getirmeye yarayan birer öykü öğesi ha...

A searing exposé of the misuses and misrepresentations of science from the time of Galileo continuing through to the present day, this new edition includes updates on the asbestos industry, the chemicals industry, the sugar industry, the agriculture industry (the abuse of antibiotics), and the automobile industry (lead in gasoline). The final chapter has been expanded to include the full-blooded assault on science mounted by the Trump administration.

Needy Much? is a follow up to my first stroke book, "Never Give Up!", which targetted both survivors and caregivers. This book reaches out only to survivors and centers around the issue of help. Do you need it? Do you want it? Can you accept it when offered? Pride and sel-f respect can be an obsticle to help in all it's many forms.

Is it a scam or is it legitimate? If you have to ask, you probably already know the answer. There are many thousands of scams on the internet. Innoculate yourself against them.

Tarburton-on-the-Moor – just another sleepy Dartmoor village. Or so it seems to Joanna Gard when she comes to visit her elderly aunt here, until the fabric of the village begins, like her personal life, to unravel. The villagers become less and less substantial as she watches, the local church degenerates into a nexus of terrifying malevolence, siblings of a horrifyingly seductive family pull her inexorably towards them, elementals play with her terrors on the midnight moor ... At l...

How to for those who are not natural dog people. Understanding and interacting successfully with dogs.

***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent...

In a universe that isn't ours, a hopelessly mismatched pair are thrown together in a potentially fatal encounter with incomprehensible technology left behind by an unknown transgalactic civilization. Back here on Earth, a hideous rape is even more hideously avenged by a child's dream. A middle-aged bourgeois husband recalls his life as drummer in a punk-rock group and the otherworldly strangeness of the singer he loved. A movie buff cannot explain why the offerings at his local flea...

Skeptics of the supernatural will enjoy this humorous jaunt through the long history of scientific inquiry into paranormal and psychic phenomena. Life after death, spirit communication, the astral plane, reincarnation: on the relatively rare occasions when scientists have tried to apply their methods to the paranormal, they've often ended up embarrassed—fooled by obvious charlatans, deluded into making irrational and unsubstantiated claims, or frustrated in their attempt to find something ...