Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on comple...

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr yolculuğu adına yeniden paketleniyor. Veri takibi ve manipüle edilmesiyle, “beğeni’ler, ...

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptiv...

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.Author Mara Einstein blends her industry experience and...

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connectionsMara Einstein shows how religious branding has ...

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorith...

In this kids' biography, follow the remarkable life story of Albert Einstein, whose legendary genius and creative imagination made him one of the world's most famous thinkers.Albert Einstein is known as one of the most brilliant people in history. His many theories and discoveries changed the way scientists think and work, and the way in which we look at and understand things. Learn all about Einstein's family and education, his travels and troubles, and the specia...

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native advertising,” but new research suggests that this form of advertising even in...

Learn all about Albert Einstein and his famous scientific theories in this children's biography.In this kids' biography, follow the remarkable life story of Albert Einstein, whose legendary genius and creative imagination made him one of the world's most famous thinkers.Albert Einstein is known as one of the most brilliant people in history. His many theories and discoveries changed the way scientists think and work, and the way in which we look at and unde...

'10 Short Lessons in Time Travel lucidly sums up the essential parts of this fascinating subject.' John Gribbin________________________In Ten Short Lessons in Time Travel, Brian Clegg takes us on a fascinating and up-to-date tour of the workings of the universe that suggest the possibility of journeying back and forth through time.Einstein’s special theory of relativity

'[An] impressively comprehensive, concise introduction to the biggest challenge facing us all – how to get our act together to keep our only planet habitable, for ourselves, our descendants and the living nature we depend on.' Walt Patterson____________‘"Energy" might be a short word, but it's a very big subject, and indeed one of the most important facing our world today. Understanding the ins and outs of how we make the transition ...

'Extremely authoritative. The best book I have read on space travel since Arthur C. Clarke's classic, The Promise of Space.' Marcus ChownIn an era of rapidly developing technology and renewed ambition, the twenty-first century has ushered in an exciting new age of space flight. But what has brought us to this point in our exploration of the universe? And what does the future of space travel hold? From the amazing technology that has enabled us to look beyo...