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2017

EN

Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. This second edition: - Reviews the fundamental principles of the industry, the cru...

NT$5,581.00 TWD

Hospitality, Tourism, and Lifestyle Concepts

Implications for Quality Management and Customer Satisfaction

2012

EN

Explore how lifestyle concepts are linked to marketing the hospitality and tourism industryHospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation st...

NT$2,569.00 TWD