The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat mark...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell y...

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail an...

Ao ler este resumo, o senhor descobrirá a arte de pesquisar clientes potenciais de uma maneira eficiente.O senhor também vai descobrir que :os elogios a uma idéia não significam que ela tenha um potencial real;entrevistar parentes ou clientes potenciais sem qualquer método não fornece informações confiáveis;evitar perguntas zangadas e procurar tranquilidade é um erro fatal para um empresário;para obter informações reais, é preciso concentrar-se no cl...

Development of rural landscapes is converting once-vast expanses of open space into pockets of habitat where wildlife populations exist in isolation from other members of their species. The central concept of metapopulation dynamics -- that a constellation of partially isolated patches can yield overall stability to a system that is chaotic at the level of the individual patch -- offers an important new way of thinking about the conservation and management of populations dispersed among sm...

Learning the craft and honing your skills can be challenging as a new witch, especially if you have yet to discover your affinity or determine the type of witch you are. But what better way to start your journey than by learning about the natural magic of herbs and plants gifted to us by mother nature herself?This is your essential guide to intuitively using your inner wisdom to cultivate and work with these magical plants, creating an enchanted space for spell cas...

Learning the craft and honing your skills can be challenging as a new witch, especially if you have yet to discover your affinity or determine the type of witch you are. But what better way to start your journey than by learning about the natural magic of herbs and plants gifted to us by mother nature herself?This is your essential guide to intuitively using your inner wisdom to cultivate and work with these magical plants, creating an enchanted space for spell cas...