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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Comment l’Institution Formate l’Individu

    de Eric Giegelmann ...
    Narrado por Voix Numérique Fabien G ...
    Series Audiolibro 11 - Histoire, société et politique

    Completo

    2 hora 15 minutos

    Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de ... Leer más

    $2.00 USD o gratis con Kobo Plus

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    Choose Your Captivity

    How Corporations Built Our Choices and Sold Our Freedom

    de Eli Cook ...

    Completo

    9 hora

    A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select fewChoice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or ... Leer más

    $22.00 USD

    PEDIDO ANTICIPADO

  • Audiolibro

    The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

    de James Surowiecki ...
    Narrado por Erik Singer ...

    Abreviado

    5 hora 53 minutos

    “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

    $12.95 USD

  • Audiolibro

    What Your Customer Wants and Can’t Tell You

    Unlocking Consumer Decisions with the Science of Behavioral Economics

    de Melina Palmer ...
    Narrado por Rachel Perry ...

    Completo

    8 hora 12 minutos

    Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.Behavioral economics is the future of brands and business. Unlocked goes beyond an academic ... Leer más

    $19.99 USD

  • Audiolibro

    Crack the Code: Winning Over Doubtful Customers

    "Crack the Code: Unlock customer trust with captivating audio strategies for ultimate sales success!"

    de Cyrus Larkwood ...
    Narrado por Nick Porter ...

    Completo

    2 hora 32 minutos

    Crack the Code: Winning Over Doubtful Customers⭐⭐ Simplified Insights & Explanations Included ⭐⭐Are you aiming to enhance your sales career and strengthen your understanding by effectively transforming doubt into trust?Looking for a thorough guide that equips you with all the tools necessary to boost your sales and convert skeptical customers?Your search ends here!Th... ... Leer más

    $6.22 USD o gratis con Kobo Plus

  • Audiolibro

    The Referral Engine

    de Arin Marlowe ...
    Narrado por Marcus Mulenga ...

    Completo

    10 minutos

    The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Talk Triggers

    The Complete Guide to Creating Customers with Word-of-Mouth

    de Jay Baer, Daniel Lemin ...
    Narrado por Jay Baer, Daniel Lemin, Ted Wright ...

    Completo

    5 hora 34 minutos

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $15.00 USD

  • Audiolibro

    Marketing in the AI Era

    Why Personalization Wins the Customer Experience

    de Yaniv Navot ...
    Narrado por Paige McKinney, Christopher C. Odom ...

    Completo

    4 hora 20 minutos

    Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can ... Leer más

    $20.99 USD

  • Audiolibro

    Cloudmoney

    Cash, Cards, Crypto and the War for our Wallets

    de Brett Scott ...
    Narrado por Coleman Pedigo ...

    Completo

    8 hora 23 minutos

    Brought to you by Penguin.The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives.In Cloudmoney, Brett Scott tells an urgent and ... Leer más

    $17.45 USD

  • Audiolibro

    Brandsplaining

    Why Marketing is (Still) Sexist and How to Fix It

    de Jane Cunningham, Philippa Roberts ...
    Narrado por Sarah Paul ...

    Completo

    7 hora 24 minutos

    Brought to you by Penguin.Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and ... ... Leer más

    $17.45 USD

  • Audiolibro

    Sweat Equity

    Inside the New Economy of Mind and Body

    de Jason Kelly ...
    Narrado por Eric Martin ...

    Completo

    9 hora 29 minutos

    Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with ... Leer más

    $19.99 USD

  • Audiolibro

    Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

    de Lelia Mayer ...
    Narrado por Digital Voice Charlotte G ...

    Completo

    3 hora 37 minutos

    This audiobook is narrated by a digital voice.Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology, exploring the hidden motivations, biases, and desires that shape our buying habits. We'll uncover the psychological forces at play in every stage of ... Leer más

    $4.83 USD o gratis con Kobo Plus

  • Audiolibro

    The Agenda

    What Every Business Must Do to Dominate the Decade

    de Michael Hammer ...
    Narrado por Michael Hammer ...

    Abreviado

    6 hora 2 minutos

    New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. ... Leer más

    $14.95 USD

  • Audiolibro

    Black STILL Matters in Marketing

    Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

    de Pepper Miller ...
    Narrado por Allyson Johnson ...

    Completo

    6 hora 40 minutos

    Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.Black STILL Matters in Marketing includes contributions from these industry experts: ... Leer más

    $19.99 USD

  • Audiolibro

    The Lean Entrepreneur

    How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

    de Brant Cooper, Patrick Vlaskovits ...
    Narrado por Erik Synnestvedt ...

    Completo

    10 hora 35 minutos

    You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.Many in ... Leer más

    $34.98 USD

  • Audiolibro

    Drunk Tank Pink

    And Other Unexpected Forces that Shape How We Think, Feel, and Behave

    de Adam Alter ...
    Narrado por Tristan Morris ...

    Completo

    7 hora 18 minutos

    An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway ... Leer más

    $20.00 USD

  • Audiolibro

    Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your Customers

    de Kinsley Thorley ...
    Narrado por Marcus Mulenga ...

    Completo

    51 minutos

    Never Lose a Customer Again: The Ultimate Guide on How To Get and Keep Your Customers, Learn the Essentials and Useful Tips on How to Effectively Retain Your CustomersYou might wonder what is the significance of customer retention for your business. Have you wondered if it's more important to acquire new customers or make sure you're getting the loyalty of your current customers? A study done by ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    INCLUSIVE: THE NEW EXCLUSIVE.

    How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

    de Heather Landex ...
    Narrado por Heather Landex ...

    Completo

    4 hora 23 minutos

    Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... Leer más

    $25.00 USD o gratis con Kobo Plus

  • Audiolibro

    Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    Narrado por Sean Ellis, Morgan Brown ...

    Completo

    10 hora 43 minutos

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $20.00 USD

  • Audiolibro

    How We Eat

    The Brave New World of Food and Drink

    de Paco Underhill ...
    Narrado por Adam Barr ...

    Completo

    7 hora 23 minutos

    An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce, ... Leer más

    $19.99 USD

  • Audiolibro

    Maximum Influence 2nd Edition

    The 12 Universal Laws of Power Persuasion

    de Kurt W. Mortensen ...
    Narrado por Tim Andres Pabon ...

    Completo

    8 hora 49 minutos

    Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative ... Leer más

    $34.98 USD

  • Audiolibro

    AI Simple

    Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

    de Alessandro Totaro ...
    Narrado por Voz Digital Santiago G ...
    Series Audiolibro 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida

    Completo

    2 hora 14 minutos

    Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Audiolibro

    Reimagining Capitalism

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    Narrado por Lucinda Clare ...

    Completo

    10 hora 39 minutos

    Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... Leer más

    $17.45 USD