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Audiolibros de Comportamiento del consumidor

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Mostrando 1 - 24 de 404 resultados
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  • Audiolibro

    Buyology

    Truth and Lies About Why We Buy

    de Martin Lindstrom ...
    Narrado por Don Leslie ...

    Completo

    7 hora 22 minutos

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Leer más

    $17.99 USD

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $45.99 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    de Tim Harford ...
    Narrado por Tim Harford ...

    Completo

    10 hora 24 minutos

    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Leer más

    $20.99 USD

  • Audiolibro

    Easy Money

    Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

    de Ben McKenzie, Jacob Silverman ...
    Narrado por Ben McKenzie ...

    Completo

    10 hora 33 minutos

    A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Audiolibro

    Clean

    The New Science of Skin

    de James Hamblin ...
    Narrado por Barrett Leddy ...

    Completo

    7 hora 11 minutos

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... Leer más

    $17.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.50 USD

  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.00 USD

  • Audiolibro

    The Art of Choosing

    de Sheena Iyengar ...
    Narrado por Orlagh Cassidy ...

    Completo

    10 hora 32 minutos

    The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture ... Leer más

    $27.99 USD

  • Audiolibro

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

    de Steve Dey ...
    Narrado por Russell Newton ...

    Completo

    6 hora 37 minutos

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Audiolibro

    Reengineering Retail

    de Doug Stephens ...
    Narrado por Doug Stephens ...

    Completo

    7 hora 31 minutos

    Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    de Matt Johnson PhD, Prince Ghuman ...
    Narrado por Roger Wayne ...

    Completo

    9 hora

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Leer más

    $19.95 USD o gratis con Kobo Plus

  • Audiolibro

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    de Christopher Kingler ...
    Narrado por Russell Newton ...

    Completo

    3 hora 3 minutos

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    How to be Strategic

    de Fred Pelard ...
    Narrado por Jon Glover ...

    Completo

    7 hora 43 minutos

    Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Leer más

    $17.99 USD

  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $16.99 USD

  • Audiolibro

    Revolutionary Wealth

    How it will be created and how it will change our lives

    de Alvin Toffler, Heidi Toffler ...
    Narrado por Kevin Gray, Laura Dean ...

    Abreviado

    9 hora 46 minutos

    Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the ... Leer más

    $19.99 USD

  • Audiolibro

    Transformando a sua vida financeira

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    35 minutos

    Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus. ... Leer más

    $1.99 USD

  • Audiolibro

    Exploring Customer Gratitude Magic

    "Transform your approach to customer gratitude with captivating audio lessons for unforgettable service success!"

    de Garrick Morley ...
    Narrado por Alan Winnigton ...

    Completo

    1 horas 42 minutos

    Exploring Customer Gratitude Magic⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance in your career and enhance your expertise in fostering customer relationships through gratitude?Searching for a thorough guide that equips you with all the essential tools to empower connections, transform relationships, and thrive in gratitude?Your quest ends here!<... ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • Audiolibro

    How To Win Customers And Keep Them For Life

    An Action-Ready Blueprint for Achieving the Winner's Edge!

    de Michael Leboeuf, Ph.D. ...
    Narrado por Michael Leboeuf, Ph.D. ...

    Abreviado

    1 horas 29 minutos

    From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.The success of any business depends on knowing the answers to these important questions:Why do some people buy once...and ... Leer más

    $9.99 USD

  • Audiolibro

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer Loyalty

    de Ralph Headley ...
    Narrado por Marcus Mulenga ...

    Completo

    16 minutos

    Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer LoyaltyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Inner Game of Selling

    Discovering the Hidden Forces that Determine Your Success

    de Ron Willingham ...
    Narrado por Ron Willingham ...

    Abreviado

    2 hora 17 minutos

    Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain ... Leer más

    $14.99 USD

  • Audiolibro

    X

    The Experience When Business Meets Design

    de Brian Solis ...
    Narrado por Steven Menasche ...

    Completo

    6 hora 25 minutos

    Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to ... Leer más

    $27.99 USD

  • Audiolibro

    Reason to Be Happy

    Why logical thinking is the key to a better life

    de Kaushik Basu ...
    Narrado por Esh Alladi ...

    Completo

    5 hora 42 minutos

    Brought to you by Penguin.Why do our friends have more friends than we do? Can simple maths help us with our self-esteem? And how can game theory offer solutions to the climate emergency?When we reason well, it is easier to be happy (and good and also, you know, right). But when dealing with others, it's not enough to be clever - you must be able to put yourself in the shoes of the clever person ... Leer más

    $19.99 USD