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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Buyology

    Truth and Lies About Why We Buy

    de Martin Lindstrom ...
    Narrado por Don Leslie ...

    Completo

    7 hora 22 minutos

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Leer más

    $17.99 USD

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $45.99 USD

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $25.99 USD

  • Audiolibro

    The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    de Tim Harford ...
    Narrado por Tim Harford ...

    Completo

    10 hora 24 minutos

    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Leer más

    $20.99 USD

  • Audiolibro

    Easy Money

    Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

    de Ben McKenzie, Jacob Silverman ...
    Narrado por Ben McKenzie ...

    Completo

    10 hora 33 minutos

    A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Audiolibro

    Clean

    The New Science of Skin

    de James Hamblin ...
    Narrado por Barrett Leddy ...

    Completo

    7 hora 11 minutos

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... Leer más

    $17.99 USD

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $17.50 USD

  • Audiolibro

    This Is Strategy

    Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

    de Seth Godin ...
    Narrado por Seth Godin ...

    Completo

    9 hora 27 minutos

    **A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

    $26.00 USD

  • Audiolibro

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

    de Steve Dey ...
    Narrado por Russell Newton ...

    Completo

    6 hora 37 minutos

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Audiolibro

    Reengineering Retail

    de Doug Stephens ...
    Narrado por Doug Stephens ...

    Completo

    7 hora 31 minutos

    Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Art of Choosing

    de Sheena Iyengar ...
    Narrado por Orlagh Cassidy ...

    Completo

    10 hora 32 minutos

    The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture ... Leer más

    $27.99 USD

  • Audiolibro

    Blindsight

    The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    de Matt Johnson PhD, Prince Ghuman ...
    Narrado por Roger Wayne ...

    Completo

    9 hora

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Leer más

    $19.95 USD o gratis con Kobo Plus

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $7.99 USD

  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $16.99 USD

  • Audiolibro

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    de Christopher Kingler ...
    Narrado por Russell Newton ...

    Completo

    3 hora 3 minutos

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Audiolibro

    How to be Strategic

    de Fred Pelard ...
    Narrado por Jon Glover ...

    Completo

    7 hora 43 minutos

    Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Leer más

    $17.99 USD

  • Audiolibro

    Conversations That Sell

    Collaborate with Buyers and Make Every Conversation Count

    de Nancy Bleeke ...
    Narrado por Rose Itzcovitz ...

    Completo

    6 hora 51 minutos

    Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... Leer más

    $27.99 USD

  • Audiolibro

    Six Sigma

    The Breakthrough Management Strategy Revolutionizing the World's Top Corporation

    de Richard Schroeder, Mikel Harry Ph.D. ...
    Narrado por James Lurie ...

    Abreviado

    5 hora 10 minutos

    The extraordinary breakthrough management program--heralded by GE, Motorola, and AlliedSignal--that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any ... Leer más

    $13.99 USD

  • Audiolibro

    Customer-Centric Marketing Bundle, 2 in 1 Bundle

    de Jeanine Marks, Alexis Chang ...
    Narrado por Marcus Mulenga ...

    Completo

    18 minutos

    Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • Audiolibro

    Giv dit barn gode pengevaner

    de Anne Juel Jørgensen ...
    Narrado por Katrine Bach ...

    Completo

    2 hora 55 minutos

    Gode pengevaner er med til at skabe et trygt liv for både børn og voksne. Det er et liv, hvor der er penge til hverdagen, til krisetider og til at have det sjovt. Det er vaner, du kan give videre til dine børn.I "Giv dit barn gode pengevaner" giver børne- og pengeekspert Anne Juel Jørgensen med udgangspunkt i den nyeste forskning konkrete redskaber til, hvordan du gennem sjove lege og aktiviteter ... Leer más

    $8.99 USD

  • Audiolibro

    Why Web3 Marketing Converts Gen Z

    A Gamified, Community-First, Collaborative Strategy

    de Jack Dalrymple ...
    Narrado por Digital Voice Martin G ...

    Completo

    3 hora 12 minutos

    This audiobook is narrated by a digital voice.Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a ... Leer más

    $24.99 USD o gratis con Kobo Plus

  • Audiolibro

    Likeable Social Media, Third Edition

    How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

    de Dave Kerpen, Michelle Greenbaum, Rob Berk ...

    Completo

    9 hora 34 minutos

    Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and ... Leer más

    $19.99 USD

  • Audiolibro

    The Disney Way

    Harnessing the Management Secrets of Disney in Your Company, Third Edition

    de Bill Capodagli, Lynn Jackson ...

    Completo

    11 hora 43 minutos

    “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared ... Leer más

    $25.99 USD

  • Audiolibro

    IoT Inc

    How Your Company Can Use the Internet of Things to Win in the Outcome Economy

    de Bruce Sinclair ...

    Completo

    7 hora 10 minutos

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do-and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver-it’s ... Leer más

    $19.99 USD