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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    de Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • The Extraordinary Ordinary

    Brand Stories from Suyong Joh of Magazine B

    de Suyong Joh ...
    What makes a brand a brand?Since launching Magazine B, Suyong Joh has been asked one question more than any other: what criteria do you use to select brands? His answer takes the shape of a tetrahedron, with four vertices: practicality, beauty, price, and philosophy. A product that is useful, well made, and fairly priced can compete in the market. It becomes a brand only when philosophy is added, ... Leer más

    $11.99 USD

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...
    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    de B. Joseph Pine II ...
    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    de Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $12.19 USD

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $10.29 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    de Jay Baer, Daniel Lemin ...
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $12.19 USD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $12.29 USD

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    de Wayne McCulloch ...
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Part 2: Know Your Customer, Stupid - 43 Mistakes Businesses Make

    de Duncan Bannatyne ...
    Part 2: Know Your Customer, Stupid - 43 Mistakes Businesses Make. The UK's no.1 business expert is back with his most forthright and hard-hitting ideas yet! Duncan's razor-sharp advice will immediately enable you to do your day job a whole lot better. ... Leer más

    $2.99 USD

  • The Prisoner's Dilemma

    Edición de Martin Peterson ...
    Series series Classic Philosophical Arguments
    The Prisoner's Dilemma is one of the most fiercely debated thought experiments in philosophy and the social sciences, presenting the simple insight that when two or more agents interact, the actions that most benefit each individual may not benefit the group. The fact that when you do what is best for you, and I do what is best for me, we end up in a situation that is worse for both of us makes ... Leer más

    $31.99 USD

  • Generation Y in Consumer and Labour Markets

    de Anders Parment ...
    Series series Routledge Interpretive Marketing Research
    Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, ... Leer más

    $48.99 USD

  • Generation Deluxe

    Consumerism and Philanthropy of the New Super-Rich

    de Iris Nowell ...
    They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions ... Leer más

    $8.09 USD

  • Unhooked

    Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

    de Michelle Moore ...
    Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation?How can you get people to see things your way? What words can you use to convince and lead them to follow you?Get others to do what you want using the power of persuasion.The most successful people in history have one trait in common. They were all persuasive. This trait often ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Oxford Handbook of the Sociology of Finance

    Edición de Karin Knorr Cetina, Alex Preda ...
    Series series Oxford Handbooks
    Recent years have seen a surge of interest in the workings of financial institutions and financial markets beyond the discipline of economics, which has been accelerated by the financial crisis of the early twenty-first century. The Oxford Handbook of the Sociology of Finance brings together twenty-nine chapters, written by scholars of international repute from Europe, North America, and Asia, to ... Leer más

    $44.99 USD

  • Credit and Debt in an Unequal Society

    Establishing a Consumer Credit Market in South Africa

    de Jürgen Schraten ...
    Series Libro 7 - The Human Economy
    South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political reasons for adopting an allegedly self-regulating market despite its disastrous effects and identifies the colonialist ideas of property rights as ... Leer más

    $23.79 USD

  • Neueste Generationenforschung in ökonomischer Perspektive

    Reichen Generation X, Y, Z zur Beschreibung der Wirklichkeit aus?

    de Rüdiger Maas ...
    Die Generationenforschung ist aus den Bereichen Marketing, Kommunikation, Personalwirtschaft und Führung nicht mehr wegzudenken. Die Einteilung der Generationen in X (Geburtsjahrgänge 1965-1980), Y (1980-1995) und Z (1995-2010) liefert ein analytisches Instrument, das ganz selbstverständlich verwendet wird. Trotzdem werden diese Begriffe meist ohne Kenntnis ihrer methodischen Grundlagen sowie der ... Leer más

    $33.49 USD o gratis con Kobo Plus

  • The Power of Pricing

    The Hidden Psychology That Decides What People Will Pay

    de Riley K. Morgan ...
    The secret to higher profits isn't found in working harder-it's hidden in the price tag. What people are willing to pay has less to do with logic and more to do with perception, psychology, and the stories we tell ourselves about value. Once you understand how price really works, you'll never look at a $9.99 sticker, a "limited-time discount," or a subscription plan the same way again.This book ... Leer más

    $25.69 USD

  • The Insight Discipline

    Crafting New Marketplace Understanding that Makes a Difference

    de Liam Fahey ...
    Series series American Marketing Association
    In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis ... Leer más

    $17.29 USD

  • Experimental Economics

    Method and Applications

    de Nicolas Jacquemet, Olivier L'Haridon ...
    Over the past two decades, experimental economics has moved from a fringe activity to become a standard tool for empirical research. With experimental economics now regarded as part of the basic tool-kit for applied economics, this book demonstrates how controlled experiments can be a useful in providing evidence relevant to economic research. Professors Jacquemet and L'Haridon take the standard ... Leer más

    $43.49 USD