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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    de Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    de B. Joseph Pine II ...
    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $10.29 USD

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    de Jay Baer, Daniel Lemin ...
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $12.19 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    de Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $12.19 USD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $12.29 USD

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    de Wayne McCulloch ...
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Extraordinary Ordinary

    Brand Stories from Suyong Joh of Magazine B

    de Suyong Joh ...
    What makes a brand a brand?Since launching Magazine B, Suyong Joh has been asked one question more than any other: what criteria do you use to select brands? His answer takes the shape of a tetrahedron, with four vertices: practicality, beauty, price, and philosophy. A product that is useful, well made, and fairly priced can compete in the market. It becomes a brand only when philosophy is added, ... Leer más

    $11.99 USD

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...
    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • Smart Mobility

    Exploring Foundational Technologies and Wider Impacts

    de Alaa Khamis ...
    Series series Professional and Applied Computing (R0)
    Each year we witness several paradigm shifts in mobility systems and services, increasingly so as technology progresses. The future of mobility is people-centric, software-defined, connected, and electric. Now more than ever, it is imperative for current and aspiring leaders in the field to understand the foundations of people-centric smart cities with a focus on sustainability.Smart Mobility ... Leer más

    $55.89 USD

  • LAME

    Look At Me, Everyone

    de Thomas Edralin ...
    LAME (Look at Me, Everyone) by Thomas Edralin speaks about branding and brand reputation in the clothing industry, more specifically within fashion and streetwear. Conversely, the book investigates why consumers may feel compelled to chase such contrived surfaces, such as a brand name or a logo, in the first place.In LAME, Edralin explores the following questions:How do clothing brands elevate ... Leer más

    $4.99 USD

  • Brand Momentum

    The #1 Growth Metric for Every Boardroom.

    de Tony Lewis ...
    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a ... Leer más

    $12.39 USD

  • Digital Marketing Demystified: A Beginner's Guide to Social Media Success

    de Hannibal Wayne ...
    Conquering the Social Media Jungle: A Captivating Guide to Engagement and GrowthStruggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success?This book is your adventure guide!Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you ... Leer más

    $7.99 USD

  • Zero Debt: The Ultimate Guide to Financial Freedom 2nd edition

    de Lynnette Khalfani-Cox ...
    Please note that there is a new 3rd edition of Zero Debt!Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt – a 30-day action plan to fix your finances.In Zero Debt, you'll discover:•How to get annoying creditors off your back•Insider secrets to reduce interest rates or ... Leer más

    $4.95 USD

  • Anthropology of Family Food Practices

    Constraints, Adjustments, Innovations

    Edición de Marie-Pierre Julien, Nicoletta Diasio ...
    Series Libro 14 - L’Europe alimentaire / European Food Issues / Europa alimentaria / L’Europa alimentare
    What are the factors that govern our food choices at the beginning of the 21st century? Obvious answers to this question would point to social and cultural habits, but the issue is far more complex than this. Changes in national and international economies, the end of political regimes, migration, but also micro-events such as retirement, the birth of a child, varying school times and seasons, or ... Leer más

    $55.19 USD

  • I GIVE YOU CREDIT

    A DO IT YOURSELF GUIDE TO CREDIT REPAIR

    de Carlos Ariel Then ...
    In this book, "I Give You Credit". I go through the steps of repairing your own credit while providing you with the knowledge, letter templates and tips that will help you get all the credit you deserve! You see, in this game called life. Cash is King, but Credit is Queen.. When you realize that the Queen can make a lot more moves on the playing field than the King. You start utilizing it in a ... Leer más

    $18.99 USD o gratis con Kobo Plus

  • The Property Species

    Mine, Yours, and the Human Mind

    de Bart J. Wilson ...
    What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the custom of property, and why this might be relevant to understanding how property works in the twenty-first century. Arguing that neither the sciences nor the humanities synthesizes a full account of property, the book offers a cross-disciplinary compromise ... Leer más

    $35.09 USD

  • Bridging Boundaries in Consumption, Markets and Culture

    Edición de Karen V. Fernandez, Bernardo Figueiredo ...
    This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings.Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a ... Leer más

    $62.99 USD

  • Digitalization in the Luxury Fashion Industry

    Strategic Branding for Millennial Consumers

    de Anna Cabigiosu ...
    Series series Business and Management (R0)
    The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies ... Leer más

    $125.89 USD

  • Biology Bias

    The Real Reasons Behind Our Decisions

    de Merrill Gill ...
    Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It’s a must-read for marketing ... Leer más

    $12.99 USD