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The Paradox of Choice

Why More Is Less, Revised Edition

de Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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The Seven Pillars of Customer Success

A Proven Framework to Drive Impactful Client Outcomes for Your Company

de Wayne McCulloch ...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

$9.99 USD o gratis con Kobo Plus

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch
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Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

de Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

de Dan Gingiss ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

$10.69 USD o gratis con Kobo Plus

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The
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The Transformation Economy

Guiding Customers to Achieve Their Aspirations

de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

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From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
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Hayek's Tensions

Reexamining the Political Economy and Philosophy of F. A. Hayek

Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...

Series series Tensions in Political Economy
F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

$13.29 USD o gratis con Kobo Plus

F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any
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Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

de Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

$12.69 USD

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
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Laws of UX

Using Psychology to Design Better Products & Services

de Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
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This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

$9.59 USD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
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People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

$17.89 USD

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven
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Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
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26 JUMPSTRAPS : Twenty-Six Thumb rules of Entrepreneurial Bootstrapping

de Prajit, Shanmugavel Sankaran ...

Ever wondered if you had 'the spark' in you? Ever wondered if the people who make it big had some special 'elixir of success'? Ever tried to dream beyond the conventions? Ever wondered if the smallest incidents in your life could transform you into something inexplicably big? Ever sought meaning behind the stupid stuff your siblings say? If yes, you've hit the right place. (If no, don't worry. We ... Leer más

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Ever wondered if you had 'the spark' in you? Ever wondered if the people who make it big had some special 'elixir of success'? Ever tried to dream beyond the conventions? Ever wondered if the smallest incidents in your life could transform you into something inexplicably big? Ever sought meaning behind the stupid stuff your siblings say? If yes, you've hit the right place. (If no, don't worry. We
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The Billion Dollar App

de Anuj Mahajan ...

Did you know that 2019 marked the first time in history that people spent more time on their phones than watching TV?The Billion Dollar App tells the story of the apps that have led to this seismic cultural transition. It covers the past decade of the app industry, examining its greatest triumphs and most dramatic failures to explore what makes an app a billion-dollar success.The key to success ... Leer más

$9.99 USD o gratis con Kobo Plus

Did you know that 2019 marked the first time in history that people spent more time on their phones than watching TV?The Billion Dollar App tells the story of the apps that have led to this seismic cultural transition. It covers the past decade of the app industry, examining its greatest triumphs and most dramatic failures to explore what makes an app a billion-dollar success.The key to success
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Black Brands

In the Age of Transparency

de Fernando Olivares ...

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The ... Leer más

$29.29 USD o gratis con Kobo Plus

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The
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Educação Financeira

de ESCRIBA DE CRISTO ...

Educação financeira é uma matéria e disciplina que deveria constar nas escolas e de forma incompreensível não se ensina durante toda a fase escolar. Sendo que nossa vida em boa parte vai ser mais confortável ou mais sofrível de acordo com o nosso modo de administrar o dinheiro. Não devemos viver só para economizar e juntar dinheiro, nem enriquecer à custas do sofrimento alheio, mas também não ... Leer más

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Educação financeira é uma matéria e disciplina que deveria constar nas escolas e de forma incompreensível não se ensina durante toda a fase escolar. Sendo que nossa vida em boa parte vai ser mais confortável ou mais sofrível de acordo com o nosso modo de administrar o dinheiro. Não devemos viver só para economizar e juntar dinheiro, nem enriquecer à custas do sofrimento alheio, mas também não
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Consumption, Sustainability and Everyday Life

Edición de Arve Hansen, Kenneth Bo Nielsen ...

Series series Business and Management (R0)
This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns ... Leer más

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This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns
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Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

de Giovanni Mattia, Alessio Di Leo, Ludovica Principato ...

Series series Business and Management (R0)
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating ... Leer más

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Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating
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Sensory Marketing

Research on the Sensuality of Products

Edición de Aradhna Krishna ...

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these ... Leer más

$70.99 USD

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these
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Tax Policy

Principles and Lessons

de Robin Boadway, Katherine Cuff ...

Series series Elements in Public Economics
Tax policies are informed by principles developed in the tax theory and policy literature. This Element surveys the policy lessons that emerge from optimal tax analysis since the 1970s. This Element begins with the evolution of tax policy principles from the comprehensive income approach to the expenditure tax approach to normative tax analysis based on social welfare maximization and recounts key ... Leer más

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Tax policies are informed by principles developed in the tax theory and policy literature. This Element surveys the policy lessons that emerge from optimal tax analysis since the 1970s. This Element begins with the evolution of tax policy principles from the comprehensive income approach to the expenditure tax approach to normative tax analysis based on social welfare maximization and recounts key
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How To Grow Your Brand on Social Media

A step-by-step guide to level up your brand on social media

de Aymee Janssen ...

How to grow on social media fast? Grow your social media presence with our social media growth course!Our step-by-step program is designed to help you increase your following and engagement on popular platforms like Instagram, Facebook, Pinterest and TikTok.This e-book covers everything from explaining algorithms and how they work to how to make your reels and TikToks go viral to developing a ... Leer más

$11.87 USD o gratis con Kobo Plus

How to grow on social media fast? Grow your social media presence with our social media growth course!Our step-by-step program is designed to help you increase your following and engagement on popular platforms like Instagram, Facebook, Pinterest and TikTok.This e-book covers everything from explaining algorithms and how they work to how to make your reels and TikToks go viral to developing a
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Multisensory Design of Retail Environments

Vision, Sound, and Scent

de Marko Sarstedt, Monika Imschloss, Susanne Adler ...

Series series Business and Management (R0)
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Leer más

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Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building
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Gusheshe: The Legacy of the E30 and How BMW Can Save Itself From Certain Death in South Africa

de Tokoloho Africa Masemene ...

The BMW E30 is an icon that became a symbol of the South African consciousness. BMW, however, has not been able to recapture the spark, nor has the car lover fell in love the same way. With declining sales and ever increasing prices, what exactly went wrong and is there still hope for the German carmaker? This ebook explores the history of the E30 and what Beamer can do to restore the brand to its ... Leer más

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The BMW E30 is an icon that became a symbol of the South African consciousness. BMW, however, has not been able to recapture the spark, nor has the car lover fell in love the same way. With declining sales and ever increasing prices, what exactly went wrong and is there still hope for the German carmaker? This ebook explores the history of the E30 and what Beamer can do to restore the brand to its
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Navigating the World of Offline and Online Shopping

de C. P. Kumar ...

In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the intricacies of shopping, both in physical stores and the digital marketplace. From the historical roots of shopping to the latest online trends, we delve into the psychology of consumer behavior and ... Leer más

$6.60 USD

In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the intricacies of shopping, both in physical stores and the digital marketplace. From the historical roots of shopping to the latest online trends, we delve into the psychology of consumer behavior and
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Recomendado para ti

eBooks de Comportamiento del consumidor

The Paradox of Choice

The Seven Pillars of Customer Success

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

The Experience Maker

The Transformation Economy

Hayek's Tensions

Talk Triggers

Hug Your Haters

Laws of UX

This Is Marketing

People Powered

Influence, New and Expanded

26 JUMPSTRAPS : Twenty-Six Thumb rules of Entrepreneurial Bootstrapping

The Billion Dollar App

Black Brands

Educação Financeira

Consumption, Sustainability and Everyday Life

Online Impulse Buying and Cognitive Dissonance

Sensory Marketing

Tax Policy

How To Grow Your Brand on Social Media

Multisensory Design of Retail Environments

Gusheshe: The Legacy of the E30 and How BMW Can Save Itself From Certain Death in South Africa

Navigating the World of Offline and Online Shopping