Comportamiento del consumidor en Marketing y ventas & Negocios y finanzas eBooks

This Is Service Design Doing

de Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Leer más

$30.99 USD

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service
... Leer más
The Psychology of Fashion

de Carolyn Mair ...

Series series The Psychology of Everything
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we ... Leer más

$19.99 USD

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we
... Leer más
Postcapitalism

A Guide to Our Future

de Paul Mason ...

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always ... Leer más

$2.99 USD

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always
... Leer más
Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

$22.99 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Leer más
Crap

A History of Cheap Stuff in America

de Wendy A. Woloson ...

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't ... Leer más

$15.19 USD o gratis con Kobo Plus

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't
... Leer más
Purple Cow, New Edition

Transform Your Business by Being Remarkable

de Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Leer más

$14.99 USD

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... Leer más
The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

de Naomi Oreskes, Mr Erik M. Conway ...

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... ... Leer más

$15.79 USD

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori...
... Leer más
Truth & Persuasion

In a Digital Revolution

de Ronald W Chapman ...

Influence is everywhere-from political speeches to TikTok trends and courtroom dramas to global brand campaigns. Truth & Persuasion delves into how this influence is crafted, consumed, and contested. If you've ever wondered why some ideas stick, why certain voices dominate, or how to find clarity amid viral content and endless opinions, this book is for you.Blending timeless wisdom from thinkers ... Leer más

$9.99 USD

Influence is everywhere-from political speeches to TikTok trends and courtroom dramas to global brand campaigns. Truth & Persuasion delves into how this influence is crafted, consumed, and contested. If you've ever wondered why some ideas stick, why certain voices dominate, or how to find clarity amid viral content and endless opinions, this book is for you.Blending timeless wisdom from thinkers
... Leer más
The Undoing Project

A Friendship That Changed Our Minds

de Michael Lewis ...

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Leer más

$12.39 USD

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of
... Leer más
The Consumer Insights Handbook

Unlocking Audience Research Methods

de Danielle Sarver Coombs ...

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic ... Leer más

$55.09 USD

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic
... Leer más
The Unbanking Of America

How the New Middle Class Survives

de Lisa Servon ...

“[A] startling and absorbing exposé . . . Required reading for fans of muckraking authors like Barbara Ehrenreich.”—Publishers Weekly, starred review“Exceptional . . . thorough, and even gut-wrenching. A significant contribution.”—American ProspectWhy Americans are fleeing our broken banking system in growing numbers, and how alternatives are rushing in to do what banks once didWhat do an ... Leer más

Antes $9.99 USD Ahora $7.99 USD

“[A] startling and absorbing exposé . . . Required reading for fans of muckraking authors like Barbara Ehrenreich.”—Publishers Weekly, starred review“Exceptional . . . thorough, and even gut-wrenching. A significant contribution.”—American ProspectWhy Americans are fleeing our broken banking system in growing numbers, and how alternatives are rushing in to do what banks once didWhat do an
... Leer más
Wanting

The Power of Mimetic Desire in Everyday Life

de Luke Burgis ...

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a ... Leer más

$11.99 USD

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.08 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Consumed

How We Buy Class in Modern Britain

de Harry Wallop ...

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... Leer más

$0.99 USD

‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this
... Leer más
Your Score

An Insider's Secrets to Understanding, Controlling, and Protecting Your Credit Score

de Anthony Davenport ...

An insider’s look at what every consumer needs to know about their credit score—and most importantly, how to fix it.A healthy credit score is essential for a healthy financial life. But the precise mechanisms used to determine our credit scores are shrouded in mystery. Consumers aren’t usually told how their score is being used by all kinds of companies and banks to dictate financial terms that ... Leer más

$13.99 USD

An insider’s look at what every consumer needs to know about their credit score—and most importantly, how to fix it.A healthy credit score is essential for a healthy financial life. But the precise mechanisms used to determine our credit scores are shrouded in mystery. Consumers aren’t usually told how their score is being used by all kinds of companies and banks to dictate financial terms that
... Leer más
All You Can Pay

How Companies Use Our Data to Empty Our Wallets

de Anna Bernasek, D.T. Mongan ...

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna ... Leer más

$13.99 USD

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna
... Leer más
Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

de Jeff Fromm, Christie Garton ...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Leer más

$7.99 USD

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now,
... Leer más
Business Ethics for Better Behavior

de Jason Brennan, William English, John Hasnas, Peter Jaworski ...

A clear and concise roadmap for ethical business behavior using commonsense moral principles Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong?; Why do normal, decent businesspeople of good will sometimes do the wrong thing?; and How can we use the answer to these questions to ... Leer más

$28.49 USD

A clear and concise roadmap for ethical business behavior using commonsense moral principles Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong?; Why do normal, decent businesspeople of good will sometimes do the wrong thing?; and How can we use the answer to these questions to
... Leer más
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

de Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Leer más

$12.29 USD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Leer más
Things Worth Keeping

The Value of Attachment in a Disposable World

de Christine Harold ...

A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects ... Leer más

$17.99 USD

A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects
... Leer más
Social Limits to Growth

de Fred Hirsch ...

Series series Routledge Classics
Fred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to academia, have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for scarce resources.Hirsch makes the case for what he calls "positional goods", which ... Leer más

$31.99 USD

Fred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to academia, have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for scarce resources.Hirsch makes the case for what he calls "positional goods", which
... Leer más
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

de Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

$14.49 USD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Leer más
Brand Storytelling

Put Customers at the Heart of Your Brand Story

de Miri Rodriguez ...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding... ... Leer más

$31.49 USD

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding...
... Leer más
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

de Andrea Phillips ...

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Leer más

$19.49 USD

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media
... Leer más

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