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Öffentlichkeitsarbeit Hörbücher

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  • Hörbuch

    Painavaa puhetta

    Ungekürzt

    7 Stunden 18 Min.

    Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa Lesen Sie mehr

    € 19,57

  • Hörbuch

    Invention in PR

    von Adam Ritchie
    Erzählt von Adam Ritchie

    Ungekürzt

    2 Stunden 45 Min.

    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It Lesen Sie mehr

    € 15,10

  • Hörbuch

    Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    von Trevor Young
    Erzählt von Trevor Young

    Ungekürzt

    8 Stunden 56 Min.

    Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business Lesen Sie mehr

    € 18,87

  • Hörbuch

    From Manila to Wall Street

    An Immigrant's Journey With America's First Black Tycoon

    von Butch Meily
    Erzählt von Butch Meily, Becky Parker

    Ungekürzt

    9 Stunden 47 Min.

    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach Lesen Sie mehr

    € 10,99

  • Hörbuch

    Ladies Man

    The Careless Heart of John F. Kennedy - From the bestselling author of "Capote's Women"

    Erzählt von Unknown

    Ungekürzt

    Insightful and wildly entertaining, Ladies Man gives voice to the women left as a footnote in JFK's legacy, while portraying a larger-than-life existence that was as troubled as it was extraordinary.John Fitzgerald Kennedy was a born leader-bold, charismatic, and able to charm his peers and disarm critics with nothing more than a witty phrase and a winning smile.He was also obsessive, manipulative Lesen Sie mehr

    € 33,99

    VORBESTELLEN

  • Hörbuch

    Trust Signals

    von Scott Baradell
    Erzählt von Jay Aaseng

    Ungekürzt

    6 Stunden 10 Min.

    What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the Lesen Sie mehr

    € 13,63

  • Hörbuch

    Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

    von Kirk Kazanjian
    Erzählt von Gary Telles

    Ungekürzt

    8 Stunden 21 Min.

    What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER Lesen Sie mehr

    € 16,52

  • Hörbuch

    Brought to You By

    How Corporations Warped the Truth, Conned the Public, and Broke Democracy

    von Amy Westervelt

    Ungekürzt

    10 Stunden

    Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW"A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of TruthA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative reporter and Drilled podcast host Amy Westervelt.Whether it’s the tobacco industry lying about the... Lesen Sie mehr

    € 20,77

    VORBESTELLEN

  • Hörbuch

    PR IT-компаний: Российская практика

    Ungekürzt

    4 Stunden 12 Min.

    Будучи участниками одного из самых быстрорастущих сегментов экономики, IT-компании, как никакие другие, нуждаются в эффективном PR сопровождении бизнеса. Однако продвижение компаний IT-сектора зачастую требует применения специфических технологий, вызывающих сложности даже у опытных пиарщиков. До сегодняшнего дня на российском рынке не было литературы, которая систематизировала бы российский и Lesen Sie mehr

    € 8,99

  • Hörbuch

    Extraordinary PR, Ordinary Budget

    A Strategy Guide

    Erzählt von Caroline Miller

    Ungekürzt

    3 Stunden 56 Min.

    For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don't need a big budget to make a big impact.The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. Lesen Sie mehr

    € 12,26

  • Hörbuch

    The Power of Reputation

    Strengthen the Asset That Will Make or Break Your Career

    Erzählt von Walter Dixon

    Ungekürzt

    6 Stunden 28 Min.

    We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of Lesen Sie mehr

    € 26,42

  • Hörbuch

    Reach

    Create the Biggest Possible Audience for Your Message, Book, or Cause

    von Becky Robinson
    Erzählt von Becky Robinson

    Ungekürzt

    5 Stunden 2 Min.

    Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in Lesen Sie mehr

    € 15,10

  • Hörbuch

    Public Relations For Dummies, 3rd Edition

    von Eric Yaverbaum
    Erzählt von Kent Klineman

    Ungekürzt

    13 Stunden 13 Min.

    Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly Lesen Sie mehr

    € 23,59

  • Hörbuch

    Persuasion

    WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

    von Eric Lefebvre
    Erzählt von Edward Mora

    Ungekürzt

    3 Stunden 15 Min.

    Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible Lesen Sie mehr

    € 17,04

  • Hörbuch

    Engaged

    The Neuroscience behind Creating Productive People in Successful Organizations

    von Amy Brann
    Erzählt von Esther Wane
    Serien series The Neuroscience of Business Series

    Ungekürzt

    6 Stunden 8 Min.

    Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. Lesen Sie mehr

    € 16,00

  • Hörbuch

    13 Secretos Olvidados del Control Mental

    Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

    von Ronald Gill
    Erzählt von Global Audio Productions

    Ungekürzt

    4 Stunden 43 Min.

    De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, Lesen Sie mehr

    € 14,12

  • Hörbuch

    Personal Branding: A Manifesto on Fame and Influence

    von Isaac Mashman
    Erzählt von Isaac Mashman

    Ungekürzt

    41 Min.

    It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, Lesen Sie mehr

    € 3,77

  • Hörbuch

    Good Is the New Cool

    Market Like You Give a Damn

    Ungekürzt

    6 Stunden 21 Min.

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still Lesen Sie mehr

    € 31,11

  • Hörbuch

    Guerrilla P.R. 2.0

    Wage an Effective Publicity Campaign without Going Broke

    von Michael Levine
    Erzählt von Tom Weiner

    Ungekürzt

    9 Stunden 21 Min.

    Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist.Guerrilla P.R. 2.0 offers all the resources necessary to Lesen Sie mehr

    € 18,84

  • Hörbuch

    Pitch Perfect

    How to Say It Right the First Time, Every Time

    von Bill McGowan
    Erzählt von Bill McGowan

    Ungekürzt

    7 Stunden 52 Min.

    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, Lesen Sie mehr

    € 25,29

  • Hörbuch

    Happy Customers Everywhere

    How Your Business Can Profit from the Insights of Positive Psychology

    Erzählt von Walter Dixon

    Ungekürzt

    6 Stunden 40 Min.

    EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your Lesen Sie mehr

    € 33,03

  • Hörbuch

    Smart Talk

    Ungekürzt

    5 Stunden 57 Min.

    I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing Lesen Sie mehr

    € 13,63

  • Hörbuch

    La magia de la persuasión

    Ungekürzt

    9 Stunden 45 Min.

    ¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de Lesen Sie mehr

    € 16,49

  • Hörbuch

    Making Waves

    PR strategies to transform your maritime business

    von Ben Pinnington
    Erzählt von Ben Pinnington

    Ungekürzt

    8 Stunden 56 Min.

    Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your Lesen Sie mehr

    € 15,99