This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global ma...

This book tells the story of how a team of colleagues at Boston College took an unusual approach (working with a design consultancy) to renewing their core and in the process energized administrators, faculty, and students to view liberal arts education as an ongoing process of innovation. It aims to provide insight into what they did and why they did it and to provide a candid account of what has worked and what has not worked. Although all institutions are different, they believe their e...

Take the whole family on a whirlwind tour of Chinese culture and history with this award-winning, delightfully illustrated book complete with stories, activities, and games. This Chinese children's book is perfect for educators and parents wishing to teach kids about this fascinating Asian country. Travel from the stone age through the dynasties to the present day with songs and crafts for kids that will educate them about Chinese language and the Chinese way of life.With

The book raised the question of how relations between the US and China will unfold is one of the most consequential of the 21st century. In the past decade, perhaps no thinker has had a greater influence on how this question is understood in both the US and China than eminent Harvard scholar Graham Allison, who developed the idea of the Thucydides Trap to warn of the risk of war erupting between a rising power and a ruling power in the power transition process.This book presents a ...

**Winner of Creative Child Magazine 2015 Preferred Choice Award****Winner of the Independent Publisher Book Award Silver Medal****Winner of Moonbeam Children's Book Awards 2015 Silver Medal**Take the whole family on a whirlwind tour of Chinese history and culture with this delightfully illustrated book that is packed with stories, activities and games. Travel from the stone age through the dynasties to the present day with s...

Nuclear Power Plant Design and Analysis Codes: Development, Validation, and Application presents the latest research on the most widely used nuclear codes and the wealth of successful accomplishments which have been achieved over the past decades by experts in the field. Editors Wang, Li,Allison, and Hohorst and their team of authors provide readers with a comprehensive understanding of nuclear code development and how to apply it to their work and research to make their energy production ...

Maclay School's Journal of Creative WritingOn our title: We take the title of this journal from a novella of the same name by Fyodor Dostoyevsky. The novella is an existential piece, written before Dostoyevsky's greatest works and before Existentialism had really taken root in literature. The unnamed narrator is frequently named an anti-hero and is described by the note on the back of the Dover edition as a "profoundly alienated individual in whose brooding self-an...

We take the title of this journal from a novella of the same name by Fyodor Dostoyevsky. The novella is an existentialist piece, written before Dostoyevsky's greatest works and before Existentialism had really taken root in literature. The unnamed narrator is frequently named an anti-hero and is described by the note on the back of the Dover edition as "a profoundly alienated individual in whose brooding self-analysis there is a search for the true and the good in a world of relative value...

We take the title of this journal from a novella of the same name by Fyodor Dostoyevsky. The novella is an existential piece, written before Dostoyevsky's greatest works and before Existentialism had really taken root in literature. The unnamed narrator is frequently named an anti-hero and is described by the note on the back of the Dover edition as a "profoundly alienated individual in whose brooding self-analysis there is a search for the true and the good in a world of relative values a...