Tom Piscitelli and John Sedgwick have a combined eighty-plus years of experience in business and sales, and if they’ve learned one thing, it’s that you need to know your customer. Proposition Selling is all about how to sell with the customer in mind. It’s about selling where the salesperson begins by analyzing his or her territory to identify the best opportunities for growth. That requires the salesperson to understand each customer individually and find out how each customer wants his b...