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  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through Lesen Sie mehr

    € 3,00

  • The E-Myth Accountant

    Why Most Accounting Practices Don't Work and What to Do About It

    Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, Lesen Sie mehr

    € 18,99

  • Hörbuch

    The E-Myth Accountant

    Why Most Accounting Practices Don’t Work and What to Do about It

    Serien Hörbuch 0 - The E-Myth Series

    Ungekürzt

    5 Stunden 49 Min.

    By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key Lesen Sie mehr

    € 13,17

  • Hörbuch

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Erzählt von Jay Baer, Darren Root

    Ungekürzt

    1 Stunde 18 Min.

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through Lesen Sie mehr

    € 4,70

Anderen Lesern gefiel auch

  • Hörbuch

    The E-Myth Attorney

    Why Most Legal Practices Don’t Work and What to Do about It

    Serien Hörbuch 0 - The E-Myth Series

    Ungekürzt

    6 Stunden 35 Min.

    Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series withThe E-Myth Attorney, a one-of-a-kind system for transforming an attorney's practice into a business positioned for long-term growth.Many attorneys in small and mid-size practices are experts on the law but may not have considered their practice as much from a business Lesen Sie mehr

    € 13,17

  • The E-Myth Revisited

    Why Most Small Businesses Don't Work and What to Do About It

    An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the Lesen Sie mehr

    € 15,99

  • The Strangest Secret

    Six short and simple words.They are the "strangest secret."There are more than six hundred thousand words in the English language.And yet just six words...six short and simple words explain:* How one person with identical skills can earn hundreds of thousands and even millions more than another* How some people shoot to the top of the company while others are fired* Why some people live happy Lesen Sie mehr

    € 2,99

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful Lesen Sie mehr

    € 37,72

  • The Tyranny of Choice

    von Renata Salecl
    Serien series Big Ideas
    We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of Choice explores how late capitalism's shrill Lesen Sie mehr

    € 9,78

  • No-Fail Retail

    Merchandising Techniques for Stores

    von Regina Blessa
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many Lesen Sie mehr

    € 7,47

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    Serien series Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. Lesen Sie mehr

    € 34,64

  • Generation Deluxe

    Consumerism and Philanthropy of the New Super-Rich

    von Iris Nowell
    They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions Lesen Sie mehr

    € 6,70