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  • The Point

    How to Win with Clarity-Fueled Communications

    von Steve Woodruff
    Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the Lesen Sie mehr

    € 8,24

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    von Jay Baer
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Lesen Sie mehr

    € 10,66

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    von Jay Baer
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: Lesen Sie mehr

    € 8,90

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer Lesen Sie mehr

    € 9,89

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through Lesen Sie mehr

    € 2,95

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently Lesen Sie mehr

    € 2,95

  • The Owned Media Doctrine

    Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

    The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine Lesen Sie mehr

    € 9,01

  • Hörbuch

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    von Jay Baer
    Erzählt von Jay Baer

    Ungekürzt

    5 Stunden 36 Min.

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all Lesen Sie mehr

    € 25,90

  • Hörbuch

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Ungekürzt

    22 Stunden 53 Min.

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an Lesen Sie mehr

    € 46,27

  • Hörbuch

    Talk Triggers

    The Complete Guide to Creating Customers with Word-of-Mouth

    Erzählt von Jay Baer, Daniel Lemin, Ted Wright

    Ungekürzt

    5 Stunden 34 Min.

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer Lesen Sie mehr

    € 13,89

  • Hörbuch

    Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling

    Ungekürzt

    1 Stunde 51 Min.

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently Lesen Sie mehr

    € 4,61

  • Hörbuch

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Erzählt von Jay Baer, Darren Root

    Ungekürzt

    1 Stunde 18 Min.

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through Lesen Sie mehr

    € 4,61