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Hoodwinked

How Marketers Use the Same Tactics as Cults

von Mara Einstein, PhD …

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as … Lesen Sie mehr

€ 19,31

Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as
... Lesen Sie mehr
Advertising

What Everyone Needs to Know®

von Mara Einstein …

Serien series What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last … Lesen Sie mehr

€ 9,89

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Lesen Sie mehr
Content Confusion

News Media, Native Advertising, and Policy in an Era of Disinformation

von Michelle A. Amazeen …

Serien series Information Policy
How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native … Lesen Sie mehr

€ 30,68

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native
... Lesen Sie mehr
Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Bearbeitet von Mara Einstein, Sarah McFarland Taylor …

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social … Lesen Sie mehr

€ 55,75

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social
... Lesen Sie mehr
Dijital Reklamın Gizli Dünyası

von Mara Einstein …

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr … Lesen Sie mehr

€ 2,95

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr
... Lesen Sie mehr
Compassion, Inc.

How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

von Mara Einstein …

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she … Lesen Sie mehr

€ 29,69

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she
... Lesen Sie mehr
Religion and Reality TV

Faith in Late Capitalism

Bearbeitet von Mara Einstein, Katherine Madden, Diane Winston …

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist … Lesen Sie mehr

€ 55,75

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist
... Lesen Sie mehr
Media Diversity

Economics, Ownership, and the Fcc

von Mara Einstein …

Serien series Routledge Communication Series
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and … Lesen Sie mehr

€ 54,49

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and
... Lesen Sie mehr
Brands of Faith

Marketing Religion in a Commercial Age

von Mara Einstein …

Serien series Media, Religion and Culture
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects … Lesen Sie mehr

€ 55,75

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects
... Lesen Sie mehr
Hörbuch

Hoodwinked

How Marketers Use the Same Tactics as Cults

von Mara Einstein, PhD …

Erzählt von Mara Einstein …

Ungekürzt

10 Stunden 43 Min.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This … Lesen Sie mehr

€ 24,54

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Lesen Sie mehr

Hörbuch

Transported

The Everyday Magic of Musical Daydreams

von Elizabeth Margulis …

Erzählt von Holly Adams …

Ungekürzt

7 Stunden 34 Min.

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the … Lesen Sie mehr

€ 18,87

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the
... Lesen Sie mehr
Transported

The Everyday Magic of Musical Daydreams

von Elizabeth Margulis …

Music: it’s not only the soundtrack to our lives, but shapes who we are – conjuring memories, emotions, dreams, fantasies'Elegant and accessible.' Daniel J. Levitin, author of This Is Your Brain on MusicBut why is it so evocative? There’s no logical reason why a rousing, percussive tune should invoke swashbuckling pirates, or a slow melody on the flute remind you of a summer day from childhood. … Lesen Sie mehr

€ 15,24

Music: it’s not only the soundtrack to our lives, but shapes who we are – conjuring memories, emotions, dreams, fantasies'Elegant and accessible.' Daniel J. Levitin, author of This Is Your Brain on MusicBut why is it so evocative? There’s no logical reason why a rousing, percussive tune should invoke swashbuckling pirates, or a slow melody on the flute remind you of a summer day from childhood.
... Lesen Sie mehr

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Von Mara Einstein erzählte Bücher

Hoodwinked

Advertising

Content Confusion

Selling the Sacred

Dijital Reklamın Gizli Dünyası

Compassion, Inc.

Religion and Reality TV

Media Diversity

Brands of Faith

Hoodwinked

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Transported

Transported