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  • The PMM's Prompt Playbook

    Mastering Generative AI for B2B Marketing Success

    von David E Sweenor
    Serien series TinyTechGuides
    Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified Lesen Sie mehr

    € 27,71

  • Generative AI Business Applications

    An Executive Guide with Real-Life Examples and Case Studies

    Serien series TinyTechGuides
    Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over Lesen Sie mehr

    € 21,77

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    Measuring, Monitoring, and Managing Your Business

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  • Generative AI: The Insights You Need from Harvard Business Review

    Serien series HBR Insights Series
    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around Lesen Sie mehr

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  • AI-Powered Social Media Marketing 2025 Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More

    Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today's fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge Lesen Sie mehr

    € 9,49

  • Rise of Generative AI and ChatGPT

    Understand how Generative AI and ChatGPT are transforming and reshaping the business world (English Edition)

    Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the Lesen Sie mehr

    € 13,63

  • The Martech Handbook

    Build a Technology Stack to Attract and Retain Customers

    von Darrell Alfonso
    Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various Lesen Sie mehr

    € 30,79

  • The AI-Savvy Leader

    Nine Ways to Take Back Control and Make AI Work

    von David De Cremer
    Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its Lesen Sie mehr

    € 21,77

  • The AI Revolution in Project Management

    Elevating Productivity with Generative AI

    von Vijay Kanabar
    In a world where technology is rapidly evolving, the fusion of project management and artificial intelligence stands at the forefront of innovation. The AI Revolution in Project Management delves deep into the transformative power of generative AI tools that promise to reshape industries, and revolutionize how we manage projects.Whether you're looking to build dynamic teams using AI, choose a Lesen Sie mehr

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  • Generative AI

    How ChatGPT and Other AI Tools Will Revolutionize Business

    von Tom Taulli
    Serien series Professional and Applied Computing (R0)
    This book will show how generative technology works and the drivers. It will also look at the applications – showing what various startupsand large companies are doing in the space. There will also be a look at the challenges and risk factors.During the past decade, companies have spent billions on AI. But the focus has been on applying the technology to predictions – which is known as analytical Lesen Sie mehr

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  • AGILE in Practice

    Practical Use-cases on Project Management Methods including Agile, Kanban and Scrum (English Edition)

    von Sudipta Malakar
    This book is a pragmatic guidance teaching modern IT professionals how to improvise and scale up IT delivery capabilities using leading project management methodologies including Agile and Kanban. It is equipped with use-cases and hundreds of solutions and the readers will learn to examine the strength of their project management function and how to improvise it.The book brings exclusive knowledge Lesen Sie mehr

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  • The AI Factor

    How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

    von Asha Saxena
    Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential.Noted business leader, data Lesen Sie mehr

    € 12,99