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Livres audio Vente au détail

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  • Livre audio

    Der moderne Einzelhändler – Band 2: Der Laden mit Profil

    Wie Einzelhändler klar zeigen, wofür sie stehen und warum Kunden genau zu ihnen kommen

    par Norbert Bauer ...
    Lu par Victor Munich (AI) ...
    Collection Livre audio 2 - Der moderne Einzelhändler

    Version Longue

    1 heures 25 min

    Fühlst du dich manchmal wie eines von vielen Geschäften in deiner Stadt? Austauschbar und ständig im Kampf gegen den wachsenden Preisdruck? Der moderne Einzelhändler Band 2: Der Laden mit Profil ist dein Wegweiser aus dieser Falle. Als inhabergeführter Einzelhändler reicht es heute nicht mehr aus, mit leeren Floskeln wie bestem Service oder höchster Qualität zu werben. Du brauchst eine echte ... En savoir plus

    11,95 €

  • Livre audio

    The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture, 3rd Edition

    Version Longue

    5 heure 55 min

    In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry ... En savoir plus

    17,28 € ou Gratuit avec Kobo Plus

  • Livre audio

    What Customers Hate

    Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business

    par Nicholas Webb ...
    Lu par James Foster ...

    Version Longue

    6 heure 10 min

    This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but ... En savoir plus

    22,25 €

  • Livre audio

    Shopify Profitability

    Strategic Digital Commerce (2026 Edition)

    Collection Livre audio 11 - Technology

    Version Longue

    5 heure 20 min

    This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory ... En savoir plus

    6,36 € ou Gratuit avec Kobo Plus

  • Livre audio

    Reinventando al líder

    Cómo cambiarte a ti mismo para cambiar tu empresa

    Version Longue

    9 heure 15 min

    Un nuevo enfoque de liderazgo para el futuro basado en dos engranes que se activan mutuamente: el autodescubrimiento y la reinvención empresarial.Al terminar su primer año como CEO de Walmex, Walmart México y Centroamérica —la división más grande de Walmart fuera de Estados Unidos—, Gui Loureiro decidió que la comp... ... En savoir plus

    20,13 €

  • Livre audio

    Как продать слона или 51 прием заключения сделки

    7-е юбилейное издание, переработанное и дополненное

    Collection series Бизнес-психология

    Version Longue

    8 heure 46 min

    Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ ... En savoir plus

    3,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    El diseño de las cosas cotidianas

    par Don Norman ...
    Lu par Carlos Quintero ...

    Version Longue

    13 heure 14 min

    El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestraque la usabilidad es tan importante como la estética. Incluso los más inteligentespueden sentirse ineptos al no saber qué interruptor de la luz o del hornohay que encender, o si hay que empujar, tirar o deslizar una puerta. Laculpa, argumenta este ingenioso —incluso liberador— libro, no ... En savoir plus

    23,65 €

  • Livre audio

    Как создать продукт, который купят: Метод Lean Customer Development

    Version Longue

    7 heure 46 min

    Книга Синди Альварес «Как создать продукт, который купят» дополняет, расширяет и детализирует инновационные идеи, изложенные в международных бестселлерах «Четыре шага к озарению» Стива Бланка и «Бизнес с нуля» Эрика Риса. Новизна подхода Альварес в том, что она успешно распространяет методику развития потребителей за рамки сегмента стартапов. Предлагаемый ей метод Lean Customer Development ... En savoir plus

    17,99 € ou Gratuit avec Kobo Plus

  • Livre audio

    Branded!

    How Retailers Engage Consumers with Social Media and Mobility

    Lu par Mark Ashby ...
    Collection series Wiley and SAS Business Series

    Version Longue

    7 heure 44 min

    Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building ... En savoir plus

    18,19 €

  • Livre audio

    Business Spotlight Show Presents, The: Darrahopens

    par Holly Starks ...
    Lu par Holly Starks ...
    Collection Livre audio 16 - The Business Spotlight Show Presents

    Version Longue

    9 min

    Discover Darrahopens – A New Era of Curated Online ShoppingStep inside the digital storefront of Darrahopens, where thoughtful curation meets everyday convenience. This Business Spotlight Show feature dives deep into one of Australia’s rising lifestyle platforms—showcasing how Darrahopens brings simplicity, value, and variety to the modern shopper.From baby gear and wellness products to kitchen ... En savoir plus

    4,55 € ou Gratuit avec Kobo Plus

  • Livre audio

    Chronicles of a Fashion Buyer

    The Mostly True Adventures of an International Fashion Buyer

    Version Longue

    9 heure 53 min

    Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian ... En savoir plus

    18,15 € ou Gratuit avec Kobo Plus

  • Livre audio

    Damaged Goods

    The Rise and Fall of Sir Philip Green

    par Oliver Shah ...
    Lu par Oliver Shah ...

    Version Longue

    12 heure 11 min

    Penguin Audio presents Damaged Goods written and read by Oliver Shah.DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREENIn this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's journey to the big time, the wild excesses of his heyday and his dramatic demise.Stunning praise for the book: ... En savoir plus

    13,83 €

  • Livre audio

    The Subscription Boom: Why an Old Business Model is the Future of Commerce

    par Adam Levinter ...
    Lu par Adam Levinter ...

    Version Longue

    7 heure 23 min

    In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from ... En savoir plus

    14,41 € ou Gratuit avec Kobo Plus

  • Livre audio

    Smart Retailer, The: A Modern Guide to Running a Successful Shop

    par Howard Beck ...

    Version Longue

    5 heure 55 min

    This audiobook is narrated by a digital voice.Dreaming of running your own shop? Whether you're launching a boutique, managing a family-run store, or revamping an existing retail business, The Smart Retailer is your ultimate guide to success.Packed with expert advice, real-world strategies, and practical tips, this book covers everything you need to know—finding the right products, creating an ... En savoir plus

    5,45 € ou Gratuit avec Kobo Plus

  • Livre audio

    Bookshops

    Version Longue

    8 heure 51 min

    Why do bookshops matter? How do they filter our ideas and literature? In this inventive and highly entertaining extended essay, Jorge Carrion takes his reader on a journey around the world, via its bookshops. His travels take him to Shakespeare & Co in Paris, Wells in Winchester, Green Apple Books in San Francisco, Librairie des Colonnes in Tangier, the Strand Book Store in New York and provoke ... En savoir plus

    22,74 €

  • Livre audio

    PLR Blueprint

    Lu par Aadam Smyth ...

    Version Longue

    30 min

    PLR Blueprint: The Ultimate Guide on How to Earn Profits Through PLR, Discover How to Use PLR Products to Earn Massive Income.Selling Private Label Rights products is an exciting and highly profitable business model that will allow you to earn money quickly without actually creating any product and without any technical skills needed. Private Label Rights products allow you to start earning money ... En savoir plus

    8,58 € ou Gratuit avec Kobo Plus

  • Livre audio

    Payment Reconciliation - Transparenz und Kontrolle bei bargeldlosen Zahlungen

    Ein umfassender Ratgeber für die Abstimmung von Kartenzahlungen, die Optimierung von Buchhaltungsprozessen und die Vorbereitung auf Audits.

    Collection series Buchhaltung im Zahlungsverkehr

    Version Longue

    3 heure 57 min

    Haben Sie sich schon mal folgende Frage gestellt: Was geschieht wirklich zwischen einer Kartenzahlung und dem Geldeingang auf Ihrem Konto?Bargeldlose Zahlungen wirken einfach – Karte einstecken, Zahlung bestätigen, fertig. Doch hinter diesem Moment verbirgt sich ein komplexes Zusammenspiel aus technischen Abläufen, Datenabgleichen und finanziellen Risiken. Wer diese Prozesse versteht, kann nicht ... En savoir plus

    7,28 € ou Gratuit avec Kobo Plus

  • Livre audio

    Cashier Mastery: Essential Guide, Terminology, and Cashier Interview Questions Answers

    Version Longue

    4 heure 55 min

    This audiobook is narrated by a digital voice."Cashier Mastery: Essential Guide, Terminology, and Cashier Interview Questions Answers" is your go-to resource for mastering the role of a cashier. This straightforward guide covers the key terms and concepts every cashier needs to know, along with practical tips for delivering excellent customer service. It also includes common cashier interview ... En savoir plus

    7,27 € ou Gratuit avec Kobo Plus

  • Livre audio

    Ecommerce Retail Strategy for Higher Conversions and Loyal Buyers

    par Jordan Phillips ...
    Lu par Jordan Phillips ...

    Version Longue

    1 heures 44 min

    Master the art of conversion rate optimization to turn casual website visitors into fiercely loyal e-commerce customers. If you are a digital entrepreneur exhausted by scattered marketing tactics that fail to scale, this practical audio guide delivers a clear, structured path to sustainable growth. Stop chasing fleeting algorithm hacks and start building a cohesive, frictionless customer journey ... En savoir plus

    9,09 € ou Gratuit avec Kobo Plus

  • Livre audio

    Mastering Ecommerce Analytics: Turn Store Data into Revenue

    par Hunter Bishop ...
    Lu par Hunter Bishop ...

    Version Longue

    1 heures 44 min

    Transform overwhelming store data into profitable business growth with this practical ecommerce analytics playbook. Stop staring at confusing digital marketing metrics and start building a reliable foundation that connects online visitors directly to your bottom line.Perfect for your morning commute or focused work-from-home planning sessions, this empowering guide replaces the anxiety of messy ... En savoir plus

    9,09 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    par Zac Bissonnette ...
    Lu par P.J. Ochlan ...

    Version Longue

    8 heure 35 min

    A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990sIn the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire—without advertising or big-box distribution. Beanie Babies ... En savoir plus

    15,92 €

  • Livre audio

    AI in the Trades – Relieved from Quote to Jobsite

    Your Practical Workflow Booster 2026

    Collection series Smart Business – AI in Practice

    Version Longue

    58 min

    This audiobook is narrated by an AI Voice. Imagine your quote almost writes itself. You take a photo of damage – and the AI suggests the best repair. Your machines warn you before they break down. And suddenly you have time again for what you truly know how to do: the craft.That is exactly what AI enables in trade businesses. Not future music. But 2026.This audiobook is your toolbox. An ... En savoir plus

    13,13 € ou Gratuit avec Kobo Plus

  • Livre audio

    The Shopping Revolution

    How Successful Retailers Win Customers in an Era of Endless Disruption

    par Barbara E. Kahn ...
    Lu par Lisa Larsen ...

    Version Longue

    5 heure

    We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their ... En savoir plus

    14,55 €

  • Livre audio

    Детский мир. Перезагрузка

    Реальная история компании, без которой у нас было бы другое детство

    Version Longue

    10 heure 34 min

    «Детский мир» — это бренд, знакомый каждому в нашей стране. Первый магазин был открыт в 1957 году, и с тех пор все советские дети мечтали побывать там. Эта книга не только познакомит читателя с подлинной историей «Детского мира», но и даст понимание, какая стратегия помогла магазину остаться на плаву. Вы не только узнаете о бизнес-процессах и сложных решениях компании, но и познакомитесь с ... En savoir plus

    11,99 € ou Gratuit avec Kobo Plus