"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a wi...

Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society.

Grazie alla sua formula unica, che associa le illustrazioni classiche realizzate da Netter alle innumerevoli fotografie che indicano le modalità di esecuzione degli esami e ai 25 video, disponibili sul sito esame-clinico-ortopedico4e.edizioniedra.it, che mostrano i movimenti da eseguire durante i test, L’esame clinico ortopedico accompagna il lettore attraverso i diversi aspetti riguardanti l’esame obiettivo e l’anatomia, conoscenza imprescindibile e fondamentale nel processo decisionale c...

To support communication and language for K-12 students who use AAC, educators need practical, evidence-based strategies they can readily implement in the classroom. That’s what they’ll find in this authoritative guidebook, an ideal professional development resource for special educators and other service providers working with students who are non- or minimally speaking.Created by AAC pioneer Howard Shane and speech-language pathologist Leigh Anne...

Questo volume è giunto alla terza edizione, aggiornata sia nel testo sia nelle immagini e con 84 nuovi studi. Questa nuova edizione consente di rivedere rapidamente l’affidabilità e l’utilità diagnostica di esami fisici muscolo-scheletrici. Estremamente facile da usare ti guida attraverso l’anatomia e l’esame clinico. Lo scopo del volume è duplice: servire da libro di testo nei corsi sulla valutazione dell’apparato muscolo-scheletrico nella pratica accademica e fornire al clinico una ricca...

In her third edition of "Miss Leslie's Lady's New Receipt-Book," Eliza Leslie presents a comprehensive collection of recipes that reflect the culinary tastes and practices of 19th-century America. The book is characterized by its meticulous organization, with categories ranging from soups and meats to desserts, each accompanied by detailed instructions and engaging anecdotes. Leslie's approachable writing style, combined with her keen observations, makes this volume a treasure of both culi...

When implemented effectively, technology has great potential to positively connect with learning, assessment, and motivation in the context of K–12 science education and inquiry. Written by leading experts on technology-enhanced science learning and educational research, this book situates the topic within the broader context of educational psychology research and theory and brings it to a wider audience. With chapters on the fundamentals of science learning and assessment, integration of ...

Quiet, Mother, I'm tryin' to speak to our guests so they understand what they've gotten themselves into by buyin' this book. Well yes, of course they know about our story, my photo's right on the cover. It's just that we've got so much stuff in the house, I figured why not sell it, let some other folks enjoy it. Plus, I reckon that man sure did need my help. With the way his wife and kids were treatin' him and all. But he sure showed them, didn't he?Now, Mother, that's not nice to ...

Technology holds great promise for helping students with autism learn, communicate, and function effectively in the modern world. Start leveraging that power today with this forward-thinking book, your in-depth guided tour of technologies that support learners with autism and help them fully participate in their classroom and community. You’ll learn about readily available technologies you can use right now—from apps to video modeling—and explore next-wave innovations that will help ...