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eBooks Relations publiques

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  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    par Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... En savoir plus

    36,63 €

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    par Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... En savoir plus

    Gratuit

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    14,99 €

  • 15 Questions About Native Advertising

    par Massimo Moruzzi ...
    Collection Livre 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... En savoir plus

    Gratuit

  • 15 Questions About Social Media

    par Massimo Moruzzi ...
    Collection Livre 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... En savoir plus

    Gratuit

  • Bureaucratie

    L'utopie des règles

    par David Graeber ...
    Traduit par Françoise Chemla, Paul Chemla ...
    Après le succès de Dette : 5000 ans d’histoire – vendu à près de 20 000 exemplaires – David Graeber revient avec un texte passionnant sur l’invasion de la bureaucratie dans notre quotidien. ... En savoir plus

    7,99 €

  • Enchantment

    How to Charm, Influence and Persuade

    par Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... En savoir plus

    9,49 €

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    par Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... En savoir plus

    17,50 €

  • Réussir l'organisation d'un événement

    par Anthony Babkine, Adrien Rosier ...
    Collection series Livres outils - Communication
    Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... En savoir plus

    15,99 € ou Gratuit avec Kobo Plus

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    par Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... En savoir plus

    Gratuit

  • Get Together

    How to Build a Community With Your People

    par Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    par Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... En savoir plus

    42,73 €

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    8,26 €

  • Crystallizing Public Opinion

    par Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... En savoir plus

    Avant 8,26 € Après 7,20 € ou Gratuit avec Kobo Plus

  • Buurman, wat doet u nu?

    Over wel-of-niet-in-mijn-achtertuin

    par Annik Dirkx, Joris Bulteel ...
    We willen met zijn allen minder files en meer open ruimte, bewegingsvrijheid en rust… En iedereen is voor groene energie. Maar niemand wil die windmolen in zijn achtertuin. Het niet-in-mijn-achtertuin- of NIMBY-syndroom heeft ons in de tang: projecten sneuvelen of verzanden in een loopgravenoorlog tussen burgers, bedrijven en overheden. En dat alles is de schuld van de buurman. Maar kijken ... En savoir plus

    19,99 € ou Gratuit avec Kobo Plus

  • Chinese Propaganda Seducing the World

    par Jeanne Boden ...
    Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider’s view of how political propaganda infiltrates private life in China. Propaganda is also the Party’s strongest tool for building China’s global power. Thanks to both ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • Mastering Crisis Communication with ChatGPT

    A Practical Guide

    Modifié par Philippe Borremans ...
    "Mastering Crisis Communication with ChatGPT: A Practical Guide" covers key strategies for utilizing the AI's technical writing and summarizing skills to generate fictive crisis scenarios, reactive statements, key messages, and plans for crisis communication. ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    par Jarol B. Manheim ...
    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such ... En savoir plus

    Avant 70,82 € Après 63,50 €

  • L'étude de la relation client

    Le marketing scientifique à l'usage des managers

    par Jacques Angot, Ruben Chumpitaz, Valérie Swaen ...
    Collection Livre 1 - Le marketing scientifique à l'usage des managers
    Quels sont les outils d'évaluation mis à disposition pour étudier la relation entre les clients et l'entreprise ?L'étude de la relation client est un enjeu majeur au sein de toutes les entreprises. Tout professionnel se voit assigner des objectifs de conquête de nouveaux clients, d'augmentation du taux de fidélité ou encore de préservation du capital client. Autant de mots qui sont sans valeur s ... En savoir plus

    23,99 €

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    par Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... En savoir plus

    12,99 €

  • Networking Magic

    How to Find Connections that Transform Your Life

    par Rick Frishman, Jill Lublin ...
    Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else---this is the one book that gets you on the inside track to the top experts, the highest-quality services, and the least expensive products. ... En savoir plus

    6,56 € ou Gratuit avec Kobo Plus

  • Crisis Communication Strategies

    Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

    par Amanda Coleman ...
    Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster.Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and ... En savoir plus

    40,29 €

  • Truth

    par Hector Macdonald ...
    _________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.' New York TimesTrue or false? It’s rarely that simple.There is always more than one truth in every story. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also... ... En savoir plus

    12,99 €

  • LinkedIn: Hoe maak je van LinkedIn jouw succes?

    Complete handleiding om jouw succes te behalen op LinkedIn

    par Dylan Oemar Said, Jop Klouwens ...
    Collection Livre 1 - Social Media
    Sociale media is tegenwoordig niet meer weg te denken. Van sociale media is LinkedIn een van de belangrijkste effectiefste platformen voor een bedrijf of organisatie op dit moment.Op LinkedIn kan jij als ondernemer gemakkelijk in contact komen met jouw (nieuwe) klanten. Hierdoor kan je jouw naamsbekendheid en omzet makkelijk vergroten. Je wilt als bedrijf natuurlijk het meest succesvol zijn en ... En savoir plus

    14,95 € ou Gratuit avec Kobo Plus