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eBooks Commerce - Ouvrages de référence

Si vous aimez les titres Commerce - Ouvrages de référence, vous allez adorer cette sélection.
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  • Invloed

    De zeven geheimen van het overtuigen

    par Robert Cialdini ...
    Traduit par Willem van Paassen, Catalien van Paassen ...
    Nieuwe, geactualiseerde editie van dé gids waarmee je anderen echt kunt overtuigen Hét fundamentele en razend populaire boek over invloed en overtuiging van de gerenommeerde internationale bestsellerauteur Robert B. Cialdini is nu compleet herzien en uitgebreid, in een nieuwe vertaling. In de nieuwe editie van deze veelgeprezen bestseller legt Cialdini uit waarom mensen 'ja' zeggen en hoe je deze ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • TED Talks

    The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

    par Chris Anderson ...
    THE NEW YORK TIMES BESTSELLER - A MUST-READ INSIDER'S GUIDE TO CREATING UNFORGETTABLE SPEECHES AND PRESENTATIONS"The most insightful book ever written on public speaking." - Adam Grant, New York Times bestselling author of Give and Take and OriginalsDone right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form. This invaluable ... En savoir plus

    5,49 €

  • Moral Ambition

    Stop Wasting Your Talent and Start Making a Difference – from the presenter of the 2025 BBC ‘Moral Revolution’ Reith lectures

    par Rutger Bregman ...
    The antidote to apathy from the internationally bestselling author and 2025 BBC Reith lecturer Rutger BregmanTHE SUNDAY TIMES BESTSELLER__________'A fierce and brilliant call to arms for anyone who has been wondering whether there's more to life. (There is.) Bregman wants to change you, and he just might succeed. This is a wonderfully dangerous book' TIM HARFORD'Gives us hope, humour and guidance ... En savoir plus

    10,45 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

    19,99 €

  • La médiation pour panser la relation

    Une invitation à penser la médiation autrement

    par Nathalie Grillet ...
    La médiation professionnelle comme source de qualité de vie et de bien-être au travail.Dans la vie d’une organisation, il y a parfois des moments où le lien s’effiloche, voire se rompt. Au-delà des dommages humains, ces dégradations relationnelles ont un impact fort sur la performance et la compétitivité des systèmes. Aujourd’hui, à l’heure où les mutations s’ajoutent les unes aux autres et ... En savoir plus

    6,99 € ou Gratuit avec Kobo Plus

  • Economica

    Een wereldgeschiedenis van vrouwen, rijkdom en macht

    par Victoria Bateman ...
    Traduit par Anne Marie Koper, Anne Douqué ...
    Vol spannende verhalen over stoere vrouwen door de eeuwen heen: machtige vrouwen in het oude Rome, victoriaanse bordeelhoudsters, Afrikaanse zakenvrouwen, Chinese piraten en nog veel meerHoeveel vrouwelijke ondernemers, economische revolutionairen, handelaren en industriëlen kun jij opnoemen? Het zou niet gek zijn als je geen enkele naam te binnen schiet. Toch zijn er door de hele geschiedenis ... En savoir plus

    17,99 €

  • The Conversation Company

    Boost Your Business Through Culture, People and Social Media

    par Steven Van Belleghem ...
    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... En savoir plus

    36,63 €

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    par Rebecca Lieb, Jaimy Szymanski ...
    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... En savoir plus

    36,63 €

  • The Art of Presenting

    Delivering Successful Presentations in the Social Sciences and Humanities

    par Fieke Harinck, Esther van Leeuwen ...
    Delivering professional presentations of scientific work is an important part of an academic's life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make ... En savoir plus

    35,88 €

  • Hybrid Sovereignty in World Politics

    par Swati Srivastava ...
    Collection series Cambridge Studies in International Relations
    The idea of 'hybrid sovereignty' describes overlapping relations between public and private actors in important areas of global power, such as contractors fighting international wars, corporations regulating global markets, or governments collaborating with nongovernmental entities to influence foreign elections. This innovative study shows that these connections – sometimes hidden and often ... En savoir plus

    33,40 €

  • Becoming the World's Biggest Brewer

    Artois, Piedboeuf, and Interbrew (1880-2000)

    par Kenneth Bertrams, Julien Del Marmol, Sander Geerts, Eline Poelmans ...
    AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private ... En savoir plus

    105,53 €

  • Power Failure

    The Inside Story of The Collapse of Enron

    par Mimi Swartz, Sherron Watkins ...
    *“They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company’s creditors and cautioning them against a rash judgment. “Don’t assume that there is a smoking gun.”Sherron knew Enron well enough to know that the company was in extreme spin mode…Power Failure* ... En savoir plus

    8,36 €

  • The New Me

    par Halle Butler ...
    'Terrific. So funny' Zadie Smith'Monstrously depressing but so comic and well observed that I didn't really mind .... It is great' Dolly Alderton'A dark comedy of female rage' Catherine Lacey**'Brilliant. For fans of Ottessa Moshfegh's *My Year of Rest and Relaxation'***Pandora Sykes'Funny, shocking, clever, and hugely entertaining' Roddy Doyle'A definitive work of milennial ... ... En savoir plus

    4,49 €

  • Branding Queens

    par Kim D. Rozdeba ...
    Discover the captivating stories of twenty extraordinary women who defied the odds to create iconic global brands-and learn how you can do the same.Branding Queens is an inspiring and educational journey into the lives of women entrepreneurs who became legends by building brands beloved by millions. From cosmetics mavericks like Madam C.J. Walker and Estée Lauder to business innovators like Coco ... En savoir plus

    10,59 €

  • How to talk to anyone

    92 tips voor sociaal succes

    par Leil Lowndes ...
    Traduit par Ruud van der Helm, André Haacke ...
    Voel je je vaak ongemakkelijk in sociale situaties? Vind je het lastig om over koetjes en kalfjes te praten? How to talk to anyone leert je door middel van praktische tips en handige technieken hoe je vol vertrouwen met iedereen in elke situatie een gesprek kunt voeren.Bij sommige mensen lijkt alles te lukken: ze hebben de beste banen en de interessantste vrienden. Ze knopen op feestjes ... En savoir plus

    9,99 € ou Gratuit avec Kobo Plus

  • Rocket Fuel

    The One Essential Combination That Will Get You More of What You Want from Your Business

    par Gino Wickman, Mark C. Winters ...
    Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.From the author of the bestselling ... En savoir plus

    14,53 €

  • The Most Important Thing Illuminated

    Uncommon Sense for the Thoughtful Investor

    par Howard Marks ...
    Howard Marks's The Most Important Thing distilled the investing insight of his celebrated client memos into a single volume and, for the first time, made his time-tested philosophy available to general readers. In this edition, Marks's wisdom is joined by the comments, insights, and counterpoints of four renowned investors and investment educators: Christopher C. Davis (Davis Funds), Joel ... En savoir plus

    19,07 €

  • Buisness Networking

    Tips, Insights & Tactics

    par Municipal Books ...
    We All Need To Know How To Network-If We Are To Make A Success Of Our Lives.Networking begins when you realize you need the service, product or skills of the other person or of someone he or she knows. Also, the other person will network with you if he or someone he knows requires your services. Networking has to do with building relationships, earning trust and developing individual connections ... En savoir plus

    3,71 € ou Gratuit avec Kobo Plus

  • Digitaal minimalisme

    doelbewust omgaan met digitale overvloed

    par Cal Newport ...
    Traduit par Carla Zijlemaker, Tracey Drost-Plegt ...
    Aandachtsexpert Cal Newport legt in 'Digitaal minimalisme' uit hoe je doelbewust kan omgaan met digitale overvloed. Steeds meer mensen maken zich zorgen over de invloed van de computer en met name de smartphone op onze concentratie, sociale relaties en tevredenheid. Op z'n minst zien we dat ze ons enorm veel tijd kosten – tijd die niet aan andere zaken kan worden besteed. In dit boek biedt Newport ... En savoir plus

    12,99 €

  • Slow Productivity

    The Lost Art of Accomplishment Without Burnout

    par Cal Newport ...
    THE SUNDAY TIMES BESTSELLER and Best Book of 2024 for the Economist, Independent, and NPR'Brilliant and timely' - Oliver Burkeman, author of Four Thousand WeeksFrom the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work at a sustainable pace.Hustle culture. B... ... En savoir plus

    14,99 €

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    par Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... En savoir plus

    36,63 €

  • Stupides et dangereux

    Les États-Unis à l'ère de Trump

    par Normand Lester ...
    Collection series NON CLASSE
    En abordant les États-Unis sous différents angles historiques, politiques et culturels comme les inégalités, le système de santé, les dérives médiatiques, l'hégémonisme international, le fondamentalisme religieux ou le culte des armes à feu, Normand Lester montre dans un livre coup-de-poing comment, loin d'être une aberration, l'avènement de l'Amérique de Trump se préparait depuis des décennies. ... En savoir plus

    13,99 €

  • The Happy Contractor

    Rejecting Traditional Employment for the Freedom of Contracting, and How to Transition Successfully

    par Alison Parfitt ...
    Are you fed up with the control your employer has over you and your life? Does it feel like you’re chained to the daily grind, inflexible working practices or lack of variety in your job? Do you wish you had more autonomy over your work-life balance, the work you do and its financial rewards?More people than ever before are rejecting the constraints of traditional employment in favour of working ... En savoir plus

    5,29 €

  • Storyworthy

    Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

    par Matthew Dicks ...
    A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller ... En savoir plus

    9,85 € ou Gratuit avec Kobo Plus