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eBooks Commerce - Ouvrages de référence

Si vous aimez les titres Commerce - Ouvrages de référence, vous allez adorer cette sélection.
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  • Centre Stage

    Lessons from Actors on the Art of Charisma

    par Jeannette Nelson ...
    How the world’s best actors communicate with gravitas – and how you can, too.‘The theatre stars’ voice guru’ Daily MailActing is all about charisma. Whether you’re an A-list star or an extra, when you’re on stage you need to perform in a way that makes your audience listen.That stage presence is something we can all learn from. Every time you speak up in a meeting, recount an anecdote, or tell a ... En savoir plus

    9,49 €

  • The Entrepreneurial State

    Debunking Public vs. Private Sector Myths

    par Mariana Mazzucato ...
    **10TH ANNIVERSARY EDITION: UPDATED WITH A NEW PREFACE'Superb ... At a time when government action of any kind is ideologically suspect, and entrepreneurship is unquestioningly lionized, the book's importance cannot be understated'** GuardianAccording to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But ... En savoir plus

    10,99 €

  • The Charisma Myth

    How to Engage, Influence and Motivate People

    par Olivia Fox Cabane ...
    THE INTERNATIONAL BESTSELLERWhat if charisma could be taught?What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.The Charisma Myth is a mix of ... En savoir plus

    9,49 €

  • The Culture Map

    Breaking Through the Invisible Boundaries of Global Business

    par Erin Meyer ...
    An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There)When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis ... En savoir plus

    12,99 €

  • A Story is a Deal

    How to use the science of story to motivate and persuade

    par Will Storr ...
    A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo... ... En savoir plus

    Avant 7,99 € Après 0,99 €

  • Savage Run

    a heart-pounding thriller in the gripping must-read series set in the wild American West

    par C.J. Box ...
    Collection series Joe Pickett
    THE VOICE OF THE MODERN AMERICAN WESTDon't miss CJ Box's latest thriller, The Crossroads, where Joe's daughters investigate the attempted murder of their father - available to order now.NO WAY FORWARD. NO WAY BACK.Wyoming Game Warden Joe Pickett is called to a bizarre crime scene deep in the forests of Twelve Sleep County. Famous eco-activist Stewie Woods has been killed in an explosion, along ... En savoir plus

    9,99 €

  • Play Nice

    The Rise, Fall, and Future Of Blizzard Entertainment

    par Jason Schreier ...
    **A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).**For video game fans, the name Blizzard ... En savoir plus

    9,49 €

  • Talk

    The Science of Conversation and the Art of Being Ourselves

    par Alison Wood Brooks ...
    You might already consider yourself a stellar conversationalist, but could you be even better? This book will help enrich your life, one conversation at a time.'Ground-breaking research that changed my life' Mel Robbins'Reading TALK is like having a conversation with the world's best conversationalist' Angela Duckworth_________Conversation is at the heart of our relationships and d... ... En savoir plus

    Avant 14,99 € Après 9,99 €

  • Iets met grenzen stellen

    Praktische gids voor duidelijkheid zonder gedoe

    par Iris Posthouwer ...
    Grenzen stellen kan een sociaal mijnenveld zijn. Dit boek staat boordevol praktische tips en onderbouwde technieken om je daardoorheen te loodsen. Je leert hoe je soepel nee zegt, lastige dingen aankaart, en egosparende tikjes uitdeelt. Ook leer je hoe je ontspannen omgaat met weerwoord, en met je eigen schuldgevoel. Grip op grenzen dus, zonder gedoe. 'Het hele boek voelt alsof je met een goede ... En savoir plus

    10,99 € ou Gratuit avec Kobo Plus

  • The Conversation Company

    Boost Your Business Through Culture, People and Social Media

    par Steven Van Belleghem ...
    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... En savoir plus

    36,63 €

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    par Rebecca Lieb, Jaimy Szymanski ...
    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... En savoir plus

    36,63 €

  • The Art of Presenting

    Delivering Successful Presentations in the Social Sciences and Humanities

    par Fieke Harinck, Esther van Leeuwen ...
    Delivering professional presentations of scientific work is an important part of an academic's life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make ... En savoir plus

    35,88 €

  • The Algorithm

    The Hypergrowth Formula that Transformed Tesla, Lululemon, General Motors and SpaceX

    par Jon McNeill ...
    From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success.Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, ... En savoir plus

    14,99 €

  • Hybrid Sovereignty in World Politics

    par Swati Srivastava ...
    Collection series Cambridge Studies in International Relations
    The idea of 'hybrid sovereignty' describes overlapping relations between public and private actors in important areas of global power, such as contractors fighting international wars, corporations regulating global markets, or governments collaborating with nongovernmental entities to influence foreign elections. This innovative study shows that these connections – sometimes hidden and often ... En savoir plus

    33,40 €

  • Good to Great

    Why Some Companies Make the Leap...And Others Don't

    par Jim Collins ...
    Collection Livre 1 - Good to Great
    The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The StudyFor years, ... En savoir plus

    19,99 €

  • Becoming the World's Biggest Brewer

    Artois, Piedboeuf, and Interbrew (1880-2000)

    par Kenneth Bertrams, Julien Del Marmol, Sander Geerts, Eline Poelmans ...
    AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private ... En savoir plus

    105,53 €

  • Never Split the Difference

    Negotiating As If Your Life Depended On It

    par Chris Voss, Tahl Raz ...
    This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations and conflict resolution—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former ... En savoir plus

    9,89 €

  • Branding Queens

    par Kim D. Rozdeba ...
    Discover the captivating stories of twenty extraordinary women who defied the odds to create iconic global brands-and learn how you can do the same.Branding Queens is an inspiring and educational journey into the lives of women entrepreneurs who became legends by building brands beloved by millions. From cosmetics mavericks like Madam C.J. Walker and Estée Lauder to business innovators like Coco ... En savoir plus

    10,59 €

  • Make Me Well

    The Truth About the Wellness Industry, Supplements, and Personalised Health

    par Xand van Tulleken ...
    AN INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER'Deserves to prompt some kind of industry reckoning.' GUARDIAN'Put down your multivitamins and read this at once.’ HELEN LEWIS'Timely and thorough, van Tulleken tells us what's what.' TIM KEY'Clear-eyed, beautifully researched and very funny.' HANNAH FRY'A thorough, entertaining investigation.'... ... En savoir plus

    14,99 €

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    par Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... En savoir plus

    36,63 €

  • The Happy Contractor

    Rejecting Traditional Employment for the Freedom of Contracting, and How to Transition Successfully

    par Alison Parfitt ...
    Are you fed up with the control your employer has over you and your life? Does it feel like you’re chained to the daily grind, inflexible working practices or lack of variety in your job? Do you wish you had more autonomy over your work-life balance, the work you do and its financial rewards?More people than ever before are rejecting the constraints of traditional employment in favour of working ... En savoir plus

    5,29 €

  • The End of Burnout

    Why Work Drains Us and How to Build Better Lives

    par Jonathan Malesic ...
    Going beyond the how and why of burnout, a former tenured professor combines academic methods and first-person experience to propose new ways for resisting our cultural obsession with work and transforming our vision of human flourishing.Burnout has become our go-to term for talking about the pressure and dissatisfaction we experience at work. But in the absence of understanding what burnout means ... En savoir plus

    22,70 €

  • L’art du storytelling

    Maîtriser l'art de raconter des histoires captivantes

    par Thomas Deville ...
    Collection series Eveil Moderne
    L'art du storytelling est un ouvrage qui vous invite à découvrir les secrets du storytelling, cette technique millénaire de communication qui a su traverser les époques et qui est aujourd'hui plus pertinente que jamais. En vous plongeant dans ce livre, vous allez comprendre comment les grandes marques et les leaders du monde entier utilisent le pouvoir des histoires pour toucher leurs publics et ... En savoir plus

    6,90 € ou Gratuit avec Kobo Plus

  • LOBBYEN

    Inzicht, Invloed, Impact. Hoe bedrijven beleidsmakers kunnen overtuigen

    par Tom Bosman, Karel Joos ...
    Lobbyen voorbij de donkere achterkamersEen heldere blik op het snijvlak tussen politiek, de bedrijfswereld en de mediaZo worden ze genoemd: Big Oil, Big Pharma, Big Sugar, Big Tobacco, Big Alcohol, de bankenlobby, de autolobby, de kernenergielobby, de landbouwlobby, de klimaatlobby zelfs. Hun belangen worden verdedigd door zogenaamde lobbymachines en wanneer zij aankloppen, krimpt elke ... En savoir plus

    21,99 €