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eBooks Commerce - Ouvrages de référence

Si vous aimez les titres Commerce - Ouvrages de référence, vous allez adorer cette sélection.
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  • Surrounded by Idiots

    The Four Types of Human Behaviour and How to Effectively Communicate with Each in Business (and in Life)

    par Thomas Erikson ...
    The funny and practical bestseller and global phenomenon that teaches you how to improve your communication skills in relation to four distinct personality types - now fully revised and updated.THE NUMBER 1 SUNDAY TIMES BESTSELLEROVER 10 MILLION COPIES SOLDDo you ever think you're the only one making any sense?Have you ever tried to reason with your partner, and nothing went as planned?Have you ... En savoir plus

    7,99 €

  • Die With Zero

    Getting All You Can from Your Money and Your Life

    par Bill Perkins ...
    A common-sense guide to living rich . . . instead of dying richImagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.The only thing you wasted along the way was . . . your life.Die with Zero presents a startling new and provocative philosophy as well as a practical personal finance guide on ... En savoir plus

    10,99 €

  • Invloed

    De zeven geheimen van het overtuigen

    par Robert Cialdini ...
    Traduit par Willem van Paassen, Catalien van Paassen ...
    Nieuwe, geactualiseerde editie van dé gids waarmee je anderen echt kunt overtuigen Hét fundamentele en razend populaire boek over invloed en overtuiging van de gerenommeerde internationale bestsellerauteur Robert B. Cialdini is nu compleet herzien en uitgebreid, in een nieuwe vertaling. In de nieuwe editie van deze veelgeprezen bestseller legt Cialdini uit waarom mensen 'ja' zeggen en hoe je deze ... En savoir plus

    14,99 € ou Gratuit avec Kobo Plus

  • La médiation pour panser la relation

    Une invitation à penser la médiation autrement

    par Nathalie Grillet ...
    La médiation professionnelle comme source de qualité de vie et de bien-être au travail.Dans la vie d’une organisation, il y a parfois des moments où le lien s’effiloche, voire se rompt. Au-delà des dommages humains, ces dégradations relationnelles ont un impact fort sur la performance et la compétitivité des systèmes. Aujourd’hui, à l’heure où les mutations s’ajoutent les unes aux autres et ... En savoir plus

    6,99 € ou Gratuit avec Kobo Plus

  • TED Talks

    The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

    par Chris Anderson ...
    THE NEW YORK TIMES BESTSELLER - A MUST-READ INSIDER'S GUIDE TO CREATING UNFORGETTABLE SPEECHES AND PRESENTATIONS"The most insightful book ever written on public speaking." - Adam Grant, New York Times bestselling author of Give and Take and OriginalsDone right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form. This invaluable ... En savoir plus

    5,49 €

  • Economica

    Een wereldgeschiedenis van vrouwen, rijkdom en macht

    par Victoria Bateman ...
    Traduit par Anne Marie Koper, Anne Douqué ...
    Vol spannende verhalen over stoere vrouwen door de eeuwen heen: machtige vrouwen in het oude Rome, victoriaanse bordeelhoudsters, Afrikaanse zakenvrouwen, Chinese piraten en nog veel meerHoeveel vrouwelijke ondernemers, economische revolutionairen, handelaren en industriëlen kun jij opnoemen? Het zou niet gek zijn als je geen enkele naam te binnen schiet. Toch zijn er door de hele geschiedenis ... En savoir plus

    17,99 €

  • Moral Ambition

    Stop Wasting Your Talent and Start Making a Difference – from the presenter of the 2025 BBC ‘Moral Revolution’ Reith lectures

    par Rutger Bregman ...
    The antidote to apathy from the internationally bestselling author and 2025 BBC Reith lecturer Rutger BregmanTHE SUNDAY TIMES BESTSELLER__________'A fierce and brilliant call to arms for anyone who has been wondering whether there's more to life. (There is.) Bregman wants to change you, and he just might succeed. This is a wonderfully dangerous book' TIM HARFORD'Gives us hope, humour and guidance ... En savoir plus

    10,45 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    par Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

    19,99 €

  • The Conversation Company

    Boost Your Business Through Culture, People and Social Media

    par Steven Van Belleghem ...
    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and ... En savoir plus

    36,63 €

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    par Rebecca Lieb, Jaimy Szymanski ...
    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... En savoir plus

    36,63 €

  • The Art of Presenting

    Delivering Successful Presentations in the Social Sciences and Humanities

    par Fieke Harinck, Esther van Leeuwen ...
    Delivering professional presentations of scientific work is an important part of an academic's life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make ... En savoir plus

    35,88 €

  • Hybrid Sovereignty in World Politics

    par Swati Srivastava ...
    Collection series Cambridge Studies in International Relations
    The idea of 'hybrid sovereignty' describes overlapping relations between public and private actors in important areas of global power, such as contractors fighting international wars, corporations regulating global markets, or governments collaborating with nongovernmental entities to influence foreign elections. This innovative study shows that these connections – sometimes hidden and often ... En savoir plus

    33,40 €

  • Becoming the World's Biggest Brewer

    Artois, Piedboeuf, and Interbrew (1880-2000)

    par Kenneth Bertrams, Julien Del Marmol, Sander Geerts, Eline Poelmans ...
    AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private ... En savoir plus

    105,53 €

  • Power Failure

    The Inside Story of The Collapse of Enron

    par Mimi Swartz, Sherron Watkins ...
    *“They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company’s creditors and cautioning them against a rash judgment. “Don’t assume that there is a smoking gun.”Sherron knew Enron well enough to know that the company was in extreme spin mode…Power Failure* ... En savoir plus

    8,36 €

  • Branding Queens

    par Kim D. Rozdeba ...
    Discover the captivating stories of twenty extraordinary women who defied the odds to create iconic global brands-and learn how you can do the same.Branding Queens is an inspiring and educational journey into the lives of women entrepreneurs who became legends by building brands beloved by millions. From cosmetics mavericks like Madam C.J. Walker and Estée Lauder to business innovators like Coco ... En savoir plus

    10,59 €

  • Persuasive Copywriting

    Cut Through the Noise and Communicate With Impact

    par Andy Maslen ...
    Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to ... En savoir plus

    36,63 €

  • The End of the World is Just the Beginning

    Mapping the Collapse of Globalization

    par Peter Zeihan ...
    A New York Times Bestseller!2019 was the last great year for the globalized world economy.For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it.America made that happen, but now America has lost interest in keeping it ... En savoir plus

    20,99 €

  • Stupides et dangereux

    Les États-Unis à l'ère de Trump

    par Normand Lester ...
    Collection series NON CLASSE
    En abordant les États-Unis sous différents angles historiques, politiques et culturels comme les inégalités, le système de santé, les dérives médiatiques, l'hégémonisme international, le fondamentalisme religieux ou le culte des armes à feu, Normand Lester montre dans un livre coup-de-poing comment, loin d'être une aberration, l'avènement de l'Amérique de Trump se préparait depuis des décennies. ... En savoir plus

    13,99 €

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    par Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... En savoir plus

    3,99 €

  • The Happy Contractor

    Rejecting Traditional Employment for the Freedom of Contracting, and How to Transition Successfully

    par Alison Parfitt ...
    Are you fed up with the control your employer has over you and your life? Does it feel like you’re chained to the daily grind, inflexible working practices or lack of variety in your job? Do you wish you had more autonomy over your work-life balance, the work you do and its financial rewards?More people than ever before are rejecting the constraints of traditional employment in favour of working ... En savoir plus

    5,29 €

  • Software Architecture Foundation - 2nd edition

    CPSA Foundation® Exam Preparation

    par Alexander Lorz, Gernot Starke ...
    This book covers everything you need to master the iSAQB© Certified Professional for Software Architecture - Foundation Level (CPSA-F) certification. This internationally renowned education and certification schema defines various learning paths for practical software architects. This book:concentrates on the foundation level examinationexplains the CPSA-F© curriculum in version 2023covers every ... En savoir plus

    47,99 € ou Gratuit avec Kobo Plus

  • Embracing Chaos

    How to deal with a World in Crisis?

    par Jan Rotmans ...
    It’s not surprising if you feel uneasy right now. In fact, it would be strange if you didn't. The world has become a very turbulent place and it feels like we’re in a state of permanent crises. We are living on the cusp of a new era, in which everything that we took for granted is being called into question. COVID-19, climate change, loss of biodiversity, energy crises, migration and droughts ... En savoir plus

    30,73 €

  • LOBBYEN

    Inzicht, Invloed, Impact. Hoe bedrijven beleidsmakers kunnen overtuigen

    par Tom Bosman, Karel Joos ...
    Lobbyen voorbij de donkere achterkamersEen heldere blik op het snijvlak tussen politiek, de bedrijfswereld en de mediaZo worden ze genoemd: Big Oil, Big Pharma, Big Sugar, Big Tobacco, Big Alcohol, de bankenlobby, de autolobby, de kernenergielobby, de landbouwlobby, de klimaatlobby zelfs. Hun belangen worden verdedigd door zogenaamde lobbymachines en wanneer zij aankloppen, krimpt elke ... En savoir plus

    21,99 €

  • The Hippie Guide to Climbing the Corporate Ladder & Other Mountains

    How JanSport Makes It Happen

    par Skip Yowell ...
    "Skip's account of the founding of JanSport wreaks of honesty, humor, and enough anecdotes to stir a memory in almost anyone who has spent time outside." —Larry Burke, Editor-in-Chief, Outside MagazineFrom small-town Kansas boy to adventure-junkie extraordinaire to respected mountaineer, this funky and funny read traces Skip Yowell's (cofounder of JanSport) unorthodox journey to the top of the ... En savoir plus

    12,29 € ou Gratuit avec Kobo Plus