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  • The E-Myth Accountant

    Why Most Accounting Practices Don't Work and What to Do About It

    Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, ... En savoir plus

    18,99 €

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

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  • Livre audio

    The E-Myth Accountant

    Why Most Accounting Practices Don’t Work and What to Do about It

    Collection Livre audio 0 - The E-Myth Series

    Version Longue

    5 heure 49 min

    By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key ... En savoir plus

    12,69 € ou Gratuit avec Kobo Plus

  • Livre audio

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Lu par Jay Baer, Darren Root ...

    Version Longue

    1 heures 18 min

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

    4,53 €

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  • Livre audio

    The E-Myth Attorney

    Why Most Legal Practices Don’t Work and What to Do about It

    Collection Livre audio 0 - The E-Myth Series

    Version Longue

    6 heure 35 min

    Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series withThe E-Myth Attorney, a one-of-a-kind system for transforming an attorney's practice into a business positioned for long-term growth.Many attorneys in small and mid-size practices are experts on the law but may not have considered their practice as much from a business ... En savoir plus

    12,69 € ou Gratuit avec Kobo Plus

  • The E-Myth Revisited

    Why Most Small Businesses Don't Work and What to Do About It

    An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the ... En savoir plus

    15,71 €

  • The Strangest Secret

    Six short and simple words.They are the "strangest secret."There are more than six hundred thousand words in the English language.And yet just six words...six short and simple words explain:* How one person with identical skills can earn hundreds of thousands and even millions more than another* How some people shoot to the top of the company while others are fired* Why some people live happy ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... En savoir plus

    40,29 €

  • The Tyranny of Choice

    par Renata Salecl ...
    Collection series Big Ideas
    We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of Choice explores how late capitalism's shrill ... En savoir plus

    10,98 €

  • No-Fail Retail

    Merchandising Techniques for Stores

    par Regina Blessa ...
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... En savoir plus

    6,46 €

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    Collection series Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... En savoir plus

    37,09 €

  • Generation Deluxe

    Consumerism and Philanthropy of the New Super-Rich

    par Iris Nowell ...
    They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions ... En savoir plus

    5,93 € ou Gratuit avec Kobo Plus