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  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

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    Youtility

    Why Smart Marketing Is about Help Not Hype

    par Jay Baer ...

    Version Longue

    4 heure 51 min

    The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... En savoir plus

    22,28 €

  • Livre audio

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    par Jay Baer ...
    Lu par Jay Baer ...

    Version Longue

    5 heure 36 min

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... En savoir plus

    24,96 €

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... En savoir plus

    8,89 €

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... En savoir plus

    2,85 €

  • Livre audio

    Talk Triggers

    The Complete Guide to Creating Customers with Word-of-Mouth

    Version Longue

    5 heure 34 min

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... En savoir plus

    13,38 €

  • Livre audio

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Version Longue

    22 heure 53 min

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... En savoir plus

    44,59 €

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

    2,85 €

  • A Joosr Guide to... Hug Your Haters by Jay Baer: How to Embrace Complaints and Keep Your Customers

    par Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Whatever business you're in, you might like to think ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

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    The Now Revolution

    7 Shifts to Make Your Business Faster, Smarter and More Social

    Version Longue

    6 heure 9 min

    TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?In The Now Revolution, renowned marketers and social media ... En savoir plus

    24,96 €

  • Livre audio

    Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling

    Version Longue

    1 heures 51 min

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... En savoir plus

    4,44 €

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    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Lu par Jay Baer, Darren Root ...

    Version Longue

    1 heures 18 min

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

    4,44 €