The field of ultra-thin films, a subgroup of nanomaterials, has seen an upsurge in research within the last 30 years. Studies have primarily been done using neutron and x-ray reflectometry. The technique of polarized neutron reflectometry or PNR is a unique non-destructive tool to understand thin film magnetism in mesoscopic length scale.This book presents x-ray and neutron reflectometry techniques and how they can be used to explore interface structure and magnetism at mesoscopic ...

The world of economics and management is being reshaped in more ways than one including rapid advancements in technology and business practices. This book weaves together a diverse set of issues such as consumption patterns, wealth disparities and the management, behaviour and financial health of businesses and consumers to analyse the effectiveness of economic and business strategies.Rapid technological advancements along with the need for cost-effectiveness and convenience are ma...

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner...

One of the most critical issues facing supply chain managers in today’s globalized and highly uncertain business environments is how to deal proactively with disruptions that might affect the complicated supply networks characterizing modern enterprises. Supply Chain Disruptions: Theory and Practice of Managing Risk presents a state-of the-art perspective on this particular issue.Supply Chain Disruptions: Theory and Practice of Managing Risk demonstrates that effe...