Roughly sixty-five years ago, a group of political scientists operating as the "Committee on Political Parties" of the American Political Association thought long and hard about whether the American parties were adequately serving their democracy, and made specific recommendations for improvements. Comparing the parties of this country to those of Great Britain, the Committee found the American parties to be lacking in such fundamentals as clear policy differences, strong and effective org...

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketin...