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eBooks sobre Vendas a retalho

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  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leia mais

    R$ 31,59

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leia mais

    R$ 71,69

  • What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

    de Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Leia mais

    R$ 57,79

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Séries series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leia mais

    Gratuito

  • Breezy

    A Story of Advertising's Coming of Age

    de J. George Frederick ...
    Séries series Masters of Marketing Secrets
    A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using.Please enjoy this light-hearted parable.Get Your Copy Today ... Leia mais

    Gratuito

  • As cartas de Bezos

    14 princípios para crescer como a Amazon | As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas

    de Steve Anderson, Karen Anderson ...
    Traduzido por Debora Fleck ...
    Da lista de mais vendidos do Wall Street Journal e do USA Today.As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas.“Inteligente, conciso e muito bem fundamentado em pesquisas.” – Janet Switzer, coautora de Os princípios do sucesso“Ler este livro é viver a sensação de ter Bezos como seu mentor de negócios, ver o que ele v... ... Leia mais

    R$ 10,49

  • Smart Pricing

    How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    de Jagmohan Raju, Z. Zhang ...
    In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value ... Leia mais

    R$ 243,39

  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leia mais

    R$ 68,19

  • A vida secreta dos clientes

    de David S. Duncan ...
    Traduzido por André Fontenelle ...
    Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta.Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro.Os clientes podem ser um verdadeiro mistério – e para desvendar seu comportamento é preciso pensar como um detetive.Neste livro, David S. Duncan conta a história da rede fictícia de cafés Tazza, ... Leia mais

    R$ 10,49

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leia mais

    Gratuito

  • O coração do negócio

    Princípios de liderança para uma nova era do capitalismo

    de Hubert Joly, Caroline Lambert ...
    Traduzido por Paulo Geiger ...
    “A volta por cima da Best Buy sob a gestão de Hubert Joly deveria ser estudada nas universidades. Ele tem muito a ensinar.” – Jeff Bezos, fundador da Amazon“Hubert Joly é um grande contador de histórias que, graças à própria experiência, nos convida a uma reflexão profunda sobre qual deveria ser o propósito de qualquer negócio: contribuir para o bem comum e atender todas as partes envolvidas de ... Leia mais

    R$ 39,99

  • Retail Superstars

    Inside the 25 Best Independent Stores in America

    de George Whalin ...
    How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and ... Leia mais

    R$ 63,19

  • Damaged Goods

    The Rise and Fall of Sir Philip Green

    de Oliver Shah ...
    DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN'Superb' Evening Standard**'From the glitzy parties to the threatening phone calls, the larger-than-life characters to the speedy downfall, this real-life tale of hubris has all the elements of a Greek tragedy' City AM'Entertaining stuff, pacily written. Filled with colourful characters - and expletives' The Times** ... Leia mais

    R$ 59,09

  • Fashion Brands

    Branding Style from Armani to Zara

    de Mark Tungate ...
    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Leia mais

    R$ 140,59

  • Retail Analytics

    The Secret Weapon

    de Emmett Cox ...
    Séries Livros: 45 - Wiley and SAS Business Series
    The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database ... Leia mais

    R$ 138,00

  • Store Design and Visual Merchandising, Second Edition

    Store Design and Visual Merchandising, Second Edition

    de Ebster Claus, Marion Garaus ...
    The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you ... Leia mais

    R$ 43,59

  • Wanamaker's

    Meet Me at the Eagle

    de Michael J. Lisicky ...
    An "informative and entertaining" history of the famed Philadelphia department store, with photos included ( Montgomery News).Philadelphia was once the proud home of Wanamaker's, a department store founded by the retail giant John Wanamaker in 1861. Its name was synonymous with service, and Philadelphians still fondly remember the massive bronze eagle in the Grand Court, concerts from the world's ... Leia mais

    R$ 53,29

  • Is This a Book?

    de Angus Phillips, Miha Kovač ...
    Séries series Elements in Publishing and Book Culture
    This is a book about the book. Is this a book? is a question of wide appeal and interest. With the arrival of ebooks, digital narratives and audiobooks, the time is right for a fresh discussion of what is a book. Older definitions that rely solely on print no longer work, and as the boundaries of the book have been broken down, this volume offers a fresh and lively discussion of the form and ... Leia mais

    R$ 78,09

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    de Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Leia mais

    R$ 26,29

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    de Robert Spector, breAnne O. Reeves ...
    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Leia mais

    R$ 77,00

  • Flagship Marketing

    Concepts and places

    Editado por Tony Kent, Reva Brown ...
    Séries series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Leia mais

    R$ 355,49

  • The Road to Luxury

    The Evolution, Markets, and Strategies of Luxury Brand Management

    de Ashok Som, Christian Blanckaert ...
    A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury businessAs key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury ... Leia mais

    R$ 256,60

  • The Heart of Business

    Leadership Principles for the Next Era of Capitalism

    de Hubert Joly ...
    A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... Leia mais

    R$ 84,19

  • Cross Channel and Multi Channel Marketing

    de Mel Nicholas ...
    CROSS CHANNEL AND MULTI CHANNEL MARKETINGABOUT THE BOOKTake this example:-John is having his morning breakfast whilst watching TV. He sees an advertisement with a gadget that he has always wanted to buy. He remembers receiving a catalogue with the gadget advertised. He goes to retrieve the catalogue and get the correct product description. Once he obtains this, he logs onto the website and does a ... Leia mais

    R$ 71,67