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eBooks sobre Vendas a retalho

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  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leia mais

    R$ 32,79

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leia mais

    R$ 75,29

  • What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

    de Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Leia mais

    R$ 58,69

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Séries series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leia mais

    Gratuito

  • Breezy

    A Story of Advertising's Coming of Age

    de J. George Frederick ...
    Séries series Masters of Marketing Secrets
    A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.The principles covered here illustrate what modern marketers should be using.Please enjoy this light-hearted parable.Get Your Copy Today ... Leia mais

    Gratuito

  • Smart Pricing

    How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    de Jagmohan Raju, Z. Zhang ...
    In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value ... Leia mais

    R$ 251,69

  • As cartas de Bezos

    14 princípios para crescer como a Amazon | As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas

    de Steve Anderson, Karen Anderson ...
    Traduzido por Debora Fleck ...
    Da lista de mais vendidos do Wall Street Journal e do USA Today.As lições do fundador de uma das empresas mais inovadoras e valiosas do mundo retiradas de suas mensagens aos acionistas.“Inteligente, conciso e muito bem fundamentado em pesquisas.” – Janet Switzer, coautora de Os princípios do sucesso“Ler este livro é viver a sensação de ter Bezos como seu mentor de negócios, ver o que ele v... ... Leia mais

    R$ 34,99

  • Retail Analytics

    The Secret Weapon

    de Emmett Cox ...
    Séries Livros: 45 - Wiley and SAS Business Series
    The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database ... Leia mais

    R$ 147,60

  • A vida secreta dos clientes

    de David S. Duncan ...
    Traduzido por André Fontenelle ...
    Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta.Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro.Os clientes podem ser um verdadeiro mistério – e para desvendar seu comportamento é preciso pensar como um detetive.Neste livro, David S. Duncan conta a história da rede fictícia de cafés Tazza, ... Leia mais

    R$ 34,99

  • Retail Superstars

    Inside the 25 Best Independent Stores in America

    de George Whalin ...
    How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and ... Leia mais

    R$ 65,59

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leia mais

    Gratuito

  • Fashion Brands

    Branding Style from Armani to Zara

    de Mark Tungate ...
    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Leia mais

    R$ 145,39

  • O coração do negócio

    Princípios de liderança para uma nova era do capitalismo

    de Hubert Joly, Caroline Lambert ...
    Traduzido por Paulo Geiger ...
    “A volta por cima da Best Buy sob a gestão de Hubert Joly deveria ser estudada nas universidades. Ele tem muito a ensinar.” – Jeff Bezos, fundador da Amazon“Hubert Joly é um grande contador de histórias que, graças à própria experiência, nos convida a uma reflexão profunda sobre qual deveria ser o propósito de qualquer negócio: contribuir para o bem comum e atender todas as partes envolvidas de ... Leia mais

    R$ 39,99

  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leia mais

    R$ 70,49

  • Damaged Goods

    The Rise and Fall of Sir Philip Green

    de Oliver Shah ...
    DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN'Superb' Evening Standard**'From the glitzy parties to the threatening phone calls, the larger-than-life characters to the speedy downfall, this real-life tale of hubris has all the elements of a Greek tragedy' City AM'Entertaining stuff, pacily written. Filled with colourful characters - and expletives' The Times** ... Leia mais

    R$ 60,09

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    de Robert Spector, breAnne O. Reeves ...
    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Leia mais

    R$ 74,70

  • Is This a Book?

    de Angus Phillips, Miha Kovač ...
    Séries series Elements in Publishing and Book Culture
    This is a book about the book. Is this a book? is a question of wide appeal and interest. With the arrival of ebooks, digital narratives and audiobooks, the time is right for a fresh discussion of what is a book. Older definitions that rely solely on print no longer work, and as the boundaries of the book have been broken down, this volume offers a fresh and lively discussion of the form and ... Leia mais

    R$ 80,69

  • Flagship Marketing

    Concepts and places

    Editado por Tony Kent, Reva Brown ...
    Séries series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Leia mais

    R$ 352,09

  • Style and Statistics

    The Art of Retail Analytics

    de Brittany Bullard ...
    Séries series Wiley and SAS Business Series
    A non-technical guide to leveraging retail analytics for personal and competitive advantageStyle & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers ... Leia mais

    R$ 149,50

  • How to Save the FMCG Industry

    A Practical Guide for Building Collaboration between Suppliers and Retailers

    de Chris Leach ...
    Séries series Business and Management (R0)
    In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term.In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and ... Leia mais

    R$ 304,59

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leia mais

    R$ 42,69

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

    de Joseph Michelli ...
    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leia mais

    R$ 110,79

  • The Road to Luxury

    The Evolution, Markets, and Strategies of Luxury Brand Management

    de Ashok Som, Christian Blanckaert ...
    A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury businessAs key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury ... Leia mais

    R$ 249,10

  • Shopper Marketing 101

    Making Brand Shopper Ready

    de Mr. Nitish Rai Gupta ...
    What is the difference between a consumer and a shopper?Does your brand appeal to both of them?How does shopper behaviour differ from consumer behaviour?How important are 'channels' and 'retailers' in your brand's success?What is the science behind winning with shoppers and retailers?Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make ... Leia mais

    R$ 49,79