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Inclui eBooks

Inclui audiolivros

Com 30 horas de audição

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions

Receba um crédito por mês para o audiolivro de sua escolha

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions

Inclui eBooks

Inclui audiolivros

Com 30 horas de audição

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions
Audiolivro
de ,

Disponível:
. Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions.

Pré-encomenda
1 audiolivro mensal

+ Teste gratuito de 30 dias

Oferta especial

Receba 1 crédito por mês para trocar por um audiobook de sua escolha

*Sem compromisso, cancele a qualquer momento

GRATUITO

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Write Useful Books

A modern approach to designing and refining recommendable nonfiction

de Rob Fitzpatrick ...

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Leia mais

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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Integral

3 horas 50 min

Completely Revised 2nd Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most ... Leia mais

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Pré-venda

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Audiolivro

Audiolivro

Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

de Rob Fitzpatrick ...

Narrado por Rob Fitzpatrick ...

Integral

3 horas 50 min

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leia mais

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Development of rural landscapes is converting once-vast expanses of open space into pockets of habitat where wildlife populations exist in isolation from other members of their species. The central concept of metapopulation dynamics -- that a constellation of partially isolated patches can yield overall stability to a system that is chaotic at the level of the individual patch -- offers an ... Leia mais

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Development of rural landscapes is converting once-vast expanses of open space into pockets of habitat where wildlife populations exist in isolation from other members of their species. The central concept of metapopulation dynamics -- that a constellation of partially isolated patches can yield overall stability to a system that is chaotic at the level of the individual patch -- offers an
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de 尼爾．霍恩, Neil Hoyne ...

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學習Google首席行銷策略，用數據讓消費者自動買單！掌握20％最有價值的顧客，就能創造80％的獲利。線上交易的另一端，永遠是一個真實的人。以往，點擊＋購買＝成功；如今，透過「對話的人性鏡頭」才能贏得顧客的心。面對現今激烈的市場競爭，我們都想找尋有效的行銷方法，卻被困在雜亂龐大的數據中。想要打造成功的行銷，絕不只是靠點擊與轉換率。企業與顧客之間的互動，已轉變為更深入、更長久的對話。Google首席數據策略長尼爾．霍恩擁有十年以上的Google行銷經驗，在書中提供無數經過實證的行銷策略，帶你了解顧客是誰、需要什麼，並善用數據來建立顧客長期關係。＊尼爾在書中舉出大量實例，證明現今已是「數據驅動」的行銷時代：．為什麼貝佐斯在創立亞馬遜之初，選擇賣書？．為什麼在旅客出發前三天寄提醒信，會讓飯店虧損擴大？．為什麼在促銷活動開始七天後才結帳的顧客，續訂率最高？．為什麼知道收件人真實... ... Leia mais

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Séries series 生涯智庫
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de Alexander Hormozi ...

Séries Livros: 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leia mais

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You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
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