We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famer...

MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDSWe live in an age of mass persuasion. Leaders and institutions of every kind—public and private, largeand small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.It wasn’t always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations—J. Walter Thompson, Edward Be...

Wie muss ein Krankenhaus gestaltet sein, um den Bedürfnissen von Menschen mit Demenz gerecht zu werden? In diesem Handbuch erfahren Sie gebündelt, was ein demenzsensibles Krankenhaus auszeichnet. Die hochkarätigen Autoren verbindet dabei das gemeinsame Ziel, die Situation von kognitiv beeinträchtigten Patienten zu verbessern. Aus der Praxis für die Praxis entstanden, bietet das Werk einen umfassenden Überblick anhand der Abläufe im Krankenhaus - von der Aufnahme über die Diagnostik und Beh...

A powerful account of the resistance group made up of German students who opposed Nazism, written by the sister of two members who were killed.The White Rose tells the story of Hans Scholl and Sophie Scholl, who in 1942 led a small underground organization of German students and professors to oppose the atrocities committed by Hitler and the Nazi Party. They named their group the White Rose, and they distributed leaflets denouncing the Nazi regime. Sophie, ...

On a sunny May morning in 1998, in the small town of Cortez, Colorado, three “survivalists” in a stolen truck opened fire on a local policeman, shooting him 29 times as he unbuckled his seatbelt. Police chased the murderers through the searing heat into the remote wilderness canyons of the Four Corners area, thus beginning the largest manhunt in the history of the West. Dead Run is the first in-depth account of this sensational case: then story of the outlaws’ path to sudden viole...

This series is dedicated to serving the growing community of scholars and practitioners concemed with the principles and applications of environ mental management. Each volume is a thorough treatment of a specific topic of importance for proper management practices. A fundamental objective of these books is to help the reader discem and implement man's stewardship of our environment and the world's renewable re sources. For we must strive to understand the relationship between man and natu...