Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship – functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book – the first to tackle the subject – will show you h...

THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS“The declaration of independence for our industry!”—MAT DELLORSO, WealthForge Inc.“The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be.”—CROWDFUND NEWS“Kevin Lawton and Dan Marom have done a great job. . . . A must-r...

Crowdfunding is already transforming the way many entrepreneurs and enterprises around the globe think about community engagement and fundraising for various causes. This book puts forth the belief that policymakers, public servants and various governments, municipalities and regions can significantly benefit from crowdfunding through employing crowd-related mechanisms within their frameworks and using their crowd as an asset — a crowdasset. Using real-world examples, this book explores th...