This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

This book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy.

This book renders help for self-help. It provides a valuable contribution to the promotion of captives as a new insurance phenomenon in the area of risk management. It does so by helping to identify potentials of captive as a strategic instrument for risk management. The result is aimed at providing a good information base for individuals who are already involved with captive insurance and those interested in it.

This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers.

This book is about small business start-ups and management. The book provides those fundamental principles needed for identifying and developing business ideas before and during the process of business start-ups and management respectively. These are principles needed to translate business ideas into profitable and sustainable small business enterprise.

This book is about international businessinternational firms, their business activities across borders, the environment in which they operate, and management. The book produces a clear and concise introduction to international business, setting a global standard for studying and understanding of international business as required by practicing managers and those in colleges and universities who are aspiring to become international business managers.

This book aims at making a contribution to the promotion of small businesses in developing countries. It does so by helping to identify management problems encountered by small businesses in developing countries, with reference to policy environment, institutional framework, and UNIDO technical assistance. The result is aimed at providing a good information base on how small business management and performance in developing countries can be improved. This is for individuals who are already...

This book produces a clear and concise introduction to principles and concepts of strategic management as required by practicing managers and those in colleges and universities who are aspiring to become strategic managers.

This book produces a clear and concise introduction to principles and concepts of international management as required by practicing managers and those in colleges and universities who are aspiring to become managers in international organizations.

The aim of this book is to provide the much-needed insight and knowledge into entrepreneurshipinitiation and development of a new venture. The book is valuable to practicing entrepreneurs, university and college students who will become entrepreneurs of the future, and individuals interested in entrepreneurship.

Captain Isaac "Ike" Emerson, riding high on the international success of his patent, Bromo-Seltzer, lived a storied life of opulence. This first biography of the "Bromo-Seltzer King" traces his path from North Carolina farm boy to Baltimore-based multimillionaire with a penchant for lavish entertaining.Emerson is presented as an entrepreneur, patriot, civic leader, sportsman, and philanthropist. He was a phenom in his era, and this book, drawing from archival records, newspapers of...