A WALL STREET JOURNAL BESTSELLER"If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates NotesHow could General Electric—perhaps America’s most iconic corporation—suffer such a swift and sudden fall from grace?This is the definitive corporate history of General Electric’s epic decline, as told by the two Wall Stre...

**A WALL STREET JOURNAL BESTSELLER"If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates NotesHow could General Electric—perhaps America’s most iconic corporation—suffer such a swift and sudden fall from grace?**This is the definitive history of General Electric’s epic decline, as told by the two Wall Street Journal reporters who covered its fall.S...