Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.In Marketing to Mindstates, Will Lea...

On 10 December 1941, the Royal Navy battleship HMS Prince of Wales was sunk by Japanese bombers in the South China Sea. Amongst the several hundred men who went down with her was her Captain, John Leach, who had fought against frightful odds and to the very end made the best of an impossible situation with courage and calmness. He truly embodied 'the highest traditions of the Royal Navy'.Author Matthew B. Wills analyses the influences that shaped John Leac...

Justine Willis Toms shares principles that lead to a more useful and fulfilling life. She asks the question: is worry fruitful and will it lead to an effective outcome? She also encourages us to create circles of friends who support us in our fullness. She shares the lessons of the caterpillar and the butterfly as she exhorts us to get out into the corridors of life and contribute our gifts. As we do so, we become part of a collective of imaginal cells for a better world for all.Sh...

For grandparents and grandchildren separated by miles, the wait until the next delightful visit can seem endless. In Someday We Will, kids and grandparents mark the time by dreaming of all the wonderful things they'll do together someday, from bicycling down a hill to whiling away the hours on a beach. Before they know it, someday is here!With lyrical text by Pam Webb and the winsome illustration style of Wendy Leach, Someday We Will is the perfect gift for grandp...

A scandalous full-cast dramatized romp through Hogarth’s famous paintings, bringing to life the story in – and behind – each canvasListen to this double helping of laugh-out-loud comedy featuring an all-star cast including Stephen Mangan, Annabel Scholey (The Split), Sheila Reid (Benidorm) and Will Keen (His Dark Materials and The Crown) as they bring alive the life and times of ...