A Financial Times and Economist Best Book of the Year exploring world trade from Mesopotamia in 3,000 BC to modern globalization.How did trade evolve to the point where we don't think twice about biting into an apple from the other side of the world?In A Splendid Exchange, William J. Bernstein, bestselling author of The Birth of Plenty, traces the story of global commerce from its prehistoric origins to the myriad controv...

This "disturbing yet fascinating" exploration of mass mania through the ages explains the biological and psychological roots of irrationality ( Kirkus Reviews).From time immemorial, contagious narratives have spread through susceptible groups—with enormous, often disastrous, consequences. Inspired by Charles Mackay's nineteenth-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, neurologist and author William Bern...

A "riveting and thoroughly researched" history of language technology's effect on society across millennia—from Sumerian syntax to social media hashtags (Phil Lapsley).Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world's first empires. When Phoenician traders took their alphabet to Greece, literacy's first boom led to the bi...

──如果只能讀一本投資書，這本就夠了！──美國最大共同基金公司先鋒集團創辦人、指數化投資教父約翰．柏格（John C. Bogle）投資學經典《漫步華爾街》作者伯頓‧墨基爾（Burton G. Malkiel）等人力薦亞馬遜書店理財暢銷榜二十年長踞不墜，中文版累銷超過六萬冊備受讚譽的指數化投資殿堂級教本．大幅改寫新譯版以當代角度重新剖析投資四大支柱──「理論」、「歷史」、「心理學」、「產業」並提出適合各年齡段、各類型投資人的具體策略建議從入門到資深的當代投資人都該讀、讓你少走冤枉路的絕佳好書財經作家、「綠角財經筆記」站長　綠角　專文導讀推薦──「投資界有一位我最重視的專家，他寫的每本書、每篇文章、每場訪談，我都會閱讀與追蹤，那就是本書作者威廉．伯恩斯坦。　　威廉．伯恩斯坦值得關注的理由並不是因為他可以準確預知市場何時即將大跌，下一支飆股為何，而是因為他講的都是有憑有據的投資原則。《投資金律》是他所有著作中最知名的一本，自20...

The classic guide to constructing a solid portfolio―without a financial advisor!First published two decades ago, The Four Pillars of Investing has been the go-to resource for an entire generation of investors. This updated edition of the investing classic provides the foundational knowledge you need to avoid the most common pitfalls and build a portfolio in today’s roller-coaster world of investing.Retired neurologist and master investor William J....

The Ages of the Investor: A Critical Look at Lifecycle Investing is intended to be the first installment in the Investing for Adults series.Just as grownups do not believe in the Tooth Fairy, the Easter Bunny, or Santa Claus, "Investing adults" know that there is no such creature as the Stock-picking Fairy or the Market-timing Fairy. Further, there is no Risk Fairy who will write you cheap options that will protect your stock holdings against loss. Investi...

Um abrangente relato histórico do comércio no mundo — desde a Suméria em 3000 a.C. à explosão da globalização atual — que explora brilhantemente o passado empolgante e controverso do comércio e oferece uma nova visão da história social, política, cultural e econômica, além de uma oportuna avaliação de seu futuro. "Um livro agradável e altamente esclarecedor… Bernstein é um ótimo escritor e sabe muito bem contar uma bela história.… Uma Troca Esplêndida é um livro esplêndido." — The New York...

A timeless approach to investing wisely over an investment lifetimeWith the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.Filled with in-depth insights and practical advice, The Investor's Manifesto will help you understand the nuts and bolts of executing a lifetime investment plan,...

★★★《投資金律》作者威廉．伯恩斯坦最新力作★★★★★★《紐約書評》、《華盛頓郵報》、《泰晤士報》等各大媒體齊聲讚譽★★★★★★市場陷入狂熱，擦鞋童效應再現的時代，理性投資人必讀！★★★我們為何總是盲目追隨眾人的關注焦點，做著一夜致富的美夢？網路泡沫、安隆醜聞、次級房貸泡沫……這些眾人趨之若鶩的投資熱潮，為何總在泡沫破滅後才看出問題？剖析人類史上永不根絕的集體狂熱之根源！如果你讀過查爾斯．麥凱的鉅著《異常流行幻象與群眾瘋狂》，那你更不能錯過威廉．伯恩斯坦的最新力作──《群眾的幻覺》。◎「群眾的幻覺」是什麼？1842年，蘇格蘭作家查爾斯．麥凱寫出了一本驚世鉅作《異常流行幻象與群眾瘋狂》，收錄令人難以置信，但當下深陷其中的人卻毫不懷疑的各種流行亂象。書中廣泛的探討了金融泡沫、宗教狂熱、集體瘋狂以及對未來的妄想...

Quali sono le principali categorie di beni su cui possiamo investire? Qual è stato il loro rendimento storico e quale rendimento ci possiamo ragionevolmente attendere dai titoli di stato piuttosto che dalle azioni o dalle commodity? Noi tutti possiamo facilmente trovare informazioni sui risultati ottenuti da questo o quel prodotto negli anni recenti, ma quanti di noi hanno un’idea di ciò che è ragionevole ricavare investendo oggi ad esempio in titoli azionari? Nel discutere questo e altri ...

Elogios a Os Delírios das Multidões: um dos livros mais aguardados, segundo o Literary Hub. "O trabalho de Mackay de 1841 foi brilhantemente atualizado para o século XXI pelo redator de relatórios de investimentos William Bernstein." — Reuters "Uma intrigante atualização contemporânea do clássico de Charles Mackay de 1841, A História das Ilusões e Loucuras das Massas. Os leitores vão estremecer com a histeria frequentemente sangrenta que acompanhou a Reforma, revirar os olhos em nossa inca...

The classic guide to constructing a solid portfolio—without a financial advisor!Retired neurologist and master investor William J. Bernstein has seen it all throughout his career. Buying investments with borrowed money. Chasing past performance. Overestimating one's own risk tolerance. Listening to cable news. These are just a few of the many mistakes he has witnessed smart, serious investors make, to the peril of their portfolios. Add to these behavioral errors su...