La guía definitiva para entender el marketing digital y la publicidad, escrita por una de las voces más reconocidas en la materiaEn la era del marketing digital, crecer no es una opción, sino una necesidad. El director general de marketing de Meta, Alex Schultz, comparte en este libro las estrategias que han impulsado a algunas de las empresas más influyentes del mundo.A partir de dos décadas de experiencia, ofrece principios claros y herramientas prácticas...

Nel mondo del marketing digitale, il nome di Alex Schultz è uno di quelli che contano davvero. Da eBay a Meta, di cui oggi è Chief Marketing Officer, ha vissuto il marketing online da protagonista, contribuendo a perfezionarne strategie e strumenti fino a farne il settore più potente del nostro tempo. In Clicca qui, Schultz racconta dall’interno come funziona il motore della pubblicità digitale che muove miliardi di clic ogni giorno e fornisce ai lettori la guida definitiva per capire il m...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth for your business in the digital age...

Anúncios, notícias, redes sociais, fake news, clickbaits: como driblar o excesso de informação e criar conteúdo criativo que chame a atenção e gere engajamento? Em Clique aqui, Alex Schultz, CMO da Meta, um dos nomes mais influentes do marketing digital no mundo, tem as dicas perfeitas para destacar o seu negócio e elevar sua performance à excelência.Quando milhares de pessoas passaram a ter acesso à internet em computadores e celulares, o alto p...

《富比世》評選全球最具影響力行銷長亞歷克斯．舒茲淬鍊20年實戰經驗的數位行銷權威版★「如果沒有亞歷克斯的努力，臉書社群就無法將全球二十多億人連結在一起。」——馬克．祖克伯，Meta執行長★「（作者是）數位成長行銷領域名副其實的世界級專家……你不該忽視這本書。」——山姆．奧特曼，OpenAI執行長「點擊」是數位行銷的成功關鍵。只有有效點擊，才能將顧客興趣轉化為行動。然而，在實務上，數位行銷遠比想像中困難：預算難以掌控、成效難以評估，甚至連是否真正帶來獲利都說不清楚。當你無法釐清哪些行銷活動真的有效，他人的成功經驗往往也無法複製。行銷人不需要更多工具，而是一套拆解數位行銷運作邏輯並可直接應用的方法，幫你找出最適合產品或服務的策略。本書正是這樣的指南。作者亞歷克斯．舒茲是Meta行銷長，也是Facebook成長團隊的核心成員，參與打造全球數十億用戶規模的產品...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth for your business in the digital age...

In the spring of 1940, on a path barely lit by a thin, crescent moon, a schoolteacher with a hard-held dream sets out on a sixteen-mile trek through Ontario bush. Arriving in time to catch the midnight train, he settles in for the ride to Winnipeg, where he intends to enlist in the Royal Canadian Air Force. His journey is just beginning.The schoolteacher is Gordon Wellington Bennett, a young man whose passion for flight and determination to serve lead him to pilot training, then ov...

Facts, figures, and essays on women and poverty by Barbara Ehrenreich, Kirsten Gillibrand, LeBron James, and other high-profile contributors.Fifty years after President Lyndon B. Johnson called for a War on Poverty and enlisted Sargent Shriver to oversee it, the most important social issue of our day is once again the dire economic straits of millions of Americans. One in three live in poverty or teeter on the brink—and seventy million are women and the children wh...

You are an explorer in a galaxy of worlds......with countless stories to delve into or even just try out.Inside, you are the rescuer of the kitten who rescues you right back. You are the citizen making a life-or-death decision. You are the teenager experiencing her first bite. Drama. Mystery. Romance. Heartwarming fiction. Gut-twisting decisions. We gathered the best stories from multiple genres to create a kaleidoscopic collectio...

A new history of Brazil's eighteenth century that foregrounds debates about wealth, difference, and governanceTransformations in Portugal and Brazil followed the discovery of gold in Brazil's hinterland and the hinterland's subsequent settlement. Although earlier conquests and evangelizations had incorporated new lands and peoples into the monarchy, royal officials now argued that the extraction of gold and the imperatives of rivalry and commerce demanded new appro...