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Livre audio

Never Split the Difference

Negotiating as if Your Life Depended on It

par Chris Voss, Tahl Raz ...

Lu par Michael Kramer ...

Version Longue

8 heure 7 min

**Brought to you by Penguin.THE HUGE INTERNATIONAL BESTSELLERA former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.**After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split ... En savoir plus

CHF 14.72

**Brought to you by Penguin.THE HUGE INTERNATIONAL BESTSELLERA former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.**After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split
... En savoir plus
Livre audio

Essentialism

The Disciplined Pursuit of Less - The Two-Million-Copy Bestseller

par Greg McKeown ...

Lu par Greg McKeown ...

Version Longue

6 heure 14 min

Brought to you by Penguin.Have you ever found yourself struggling with information overload?Have you ever felt both overworked and underutilised?Do you ever feel busy but not productive?If you answered yes to any of these, the way out is to become an essentialist.In Essentialism, Greg McKeown, CEO of a leadership and strategy agency in Silicon Valley who has... ... En savoir plus

CHF 12.61

Brought to you by Penguin.Have you ever found yourself struggling with information overload?Have you ever felt both overworked and underutilised?Do you ever feel busy but not productive?If you answered yes to any of these, the way out is to become an essentialist.In Essentialism, Greg McKeown, CEO of a leadership and strategy agency in Silicon Valley who has...
... En savoir plus
Livre audio

Power

Les 48 Lois du pouvoir

par Robert Greene ...

Lu par François Montagut ...

Version Longue

22 heure 43 min

Le pouvoir… on le désire, on le craint, on s’en protège…« Le sentiment de n’avoir aucun pouvoir sur les gens et les événements est difficilement supportable : l’impuissance rend malheureux. Personne ne réclame moins de pouvoir, tout le monde en veut davantage. »Amoral, intelligent, impitoyable et captivant, cet ouvrage colossal condense 3 000 ans d’histoire du pouvoir en 48 lois. Véritable manuel ... En savoir plus

CHF 34.00

Le pouvoir… on le désire, on le craint, on s’en protège…« Le sentiment de n’avoir aucun pouvoir sur les gens et les événements est difficilement supportable : l’impuissance rend malheureux. Personne ne réclame moins de pouvoir, tout le monde en veut davantage. »Amoral, intelligent, impitoyable et captivant, cet ouvrage colossal condense 3 000 ans d’histoire du pouvoir en 48 lois. Véritable manuel
... En savoir plus
Livre audio

Zero to One

Notes on Start Ups, or How to Build the Future

par Blake Masters, Peter Thiel ...

Lu par Blake Masters ...

Version Longue

4 heure 50 min

WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation ... En savoir plus

CHF 9.46

WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation
... En savoir plus
Livre audio

The Dealmaker

Lessons from a Life in Private Equity

par Guy Hands ...

Lu par Guy Hands, Simon Shepherd ...

Version Longue

10 heure 42 min

Brought to you by Penguin.An inside account of the multi-billion pound world of private equity and a masterclass on the art of deal-making.The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur.It describes Guy Hand's career in private equity, first at Nomura and then as head of his own ... En savoir plus

CHF 13.66

Brought to you by Penguin.An inside account of the multi-billion pound world of private equity and a masterclass on the art of deal-making.The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur.It describes Guy Hand's career in private equity, first at Nomura and then as head of his own
... En savoir plus
Livre audio

Thinking in Bets

Making Smarter Decisions When You Don't Have All the Facts

par Annie Duke ...

Lu par Annie Duke ...

Version Longue

6 heure 50 min

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,... ... En savoir plus

CHF 13.83

NATIONAL BESTSELLER • Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit).“A big favorite among investors these days.”—The New York Times“Outstanding.”—Jason Zweig, The Wall Street JournalIn Super Bowl XLIX,...
... En savoir plus
Livre audio

Quit

The Power of Knowing When to Walk Away

par Annie Duke ...

Lu par Annie Duke ...

Version Longue

7 heure 43 min

From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater successBusiness leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist ... En savoir plus

CHF 15.80

From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater successBusiness leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist
... En savoir plus
Livre audio

Amp It Up

Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

par Frank Slootman ...

Lu par Frank Slootman, Daniel Henning ...

Version Longue

5 heure 35 min

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.Amp It Up delivers an authoritative look at what it takes to transform an ... En savoir plus

CHF 10.26

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.Amp It Up delivers an authoritative look at what it takes to transform an
... En savoir plus
Livre audio

Profit Playbook, The

Strategies to Turbocharge Your Bottom Line

par Silas Mary ...

Lu par Digital Voice Archie G ...

Version Longue

5 heure 17 min

This audiobook is narrated by a digital voice.The Profit Playbook is your comprehensive guide to accelerating your business profits and boosting your bottom line. This book offers actionable strategies for increasing revenue, cutting costs, and improving operational efficiency to ensure your business is running at its most profitable. From pricing strategies to marketing optimization, The Profit ... En savoir plus

CHF 6.32 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.The Profit Playbook is your comprehensive guide to accelerating your business profits and boosting your bottom line. This book offers actionable strategies for increasing revenue, cutting costs, and improving operational efficiency to ensure your business is running at its most profitable. From pricing strategies to marketing optimization, The Profit
... En savoir plus
Livre audio

Find Your Business Bandmates

The Playbook For Finding Partners Who Share Your Mission & Grow Your Impact

par Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Lu par Digital Voice Eddie Yoon AI E ...

Version Longue

45 min

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares ... En savoir plus

CHF 3.12 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Legendary businesses—like legendary rock bands—aren’t built on solo acts. They thrive when the right mix of talent, vision, and chemistry comes together to create something no one else can.This mini-book is your backstage pass to finding your bandmates: the collaborators who play the right roles, amplify your strengths, and turn potential nightmares
... En savoir plus
Livre audio

SOAR to Business Success

Creating Sustainable Growth and Value

par Larry Goddard, Laurence Franklin, Jennifer Goddard ...

Lu par Dallas Nichols ...

Version Longue

3 heure 9 min

SOAR to Business Success is your ultimate guide to unlocking business growth. Drawing on decades of experience, the authors share actionable strategies, proven methodologies, and real-world examples to help businesses identify and implement growth strategies that can transform your business and give you a competitive edge. Whether you're an established company seeking renewed momentum or a startup ... En savoir plus

CHF 7.89 ou Gratuit avec Kobo Plus

SOAR to Business Success is your ultimate guide to unlocking business growth. Drawing on decades of experience, the authors share actionable strategies, proven methodologies, and real-world examples to help businesses identify and implement growth strategies that can transform your business and give you a competitive edge. Whether you're an established company seeking renewed momentum or a startup
... En savoir plus
Livre audio

In the Business of Change

How Social Entrepreneurs are Disrupting Business as Usual

par Elisa Birnbaum ...

Lu par Elisa Birnbaum ...

Version Longue

6 heure 10 min

Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communitiesOur communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do.In the Business of Change is a practical and inspirational guide that ... En savoir plus

CHF 27.69 ou Gratuit avec Kobo Plus

Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communitiesOur communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do.In the Business of Change is a practical and inspirational guide that
... En savoir plus
Livre audio

Lakshyangal

par Brian Tracy, Brian Tracy ...

Lu par Manoj Mathew ...

Version Longue

10 heure

ഇരുപത്തൊന്ന് അധ്യായങ്ങളില് ഒരുക്കുന്ന 21 തന്ത്രങ്ങളിലൂടെ നിങ്ങള്ക്ക് ഏത് ലക്ഷ്യവും അതെത്ര വലുതാണെങ്കിലും നേടാനാകുമെന്ന് ട്രേസി വ്യക്തമാക്കുന്നു. നിങ്ങളുടെ കരുത്ത് എങ്ങനെ നിര്ണയിക്കുമെന്ന് നിങ്ങള് ഉറപ്പായും കണ്ടെത്തും. എന്താണ് നിങ്ങള് ജീവിതത്തില് യഥാര്ത്ഥമായും വിലകാണുന്നത്, വരും വര്ഷങ്ങളില് നിങ്ങള്ക്കെന്താണ് യഥാര്ത്ഥത്തില് വേണ്ടത് എന്നെല്ലാം വ്യക്തമായി തിരിച്ചറിയൂ. ആത്മാഭിമാനവും ആത്മവിശ്വാസവും എങ ... En savoir plus

CHF 10.00

ഇരുപത്തൊന്ന് അധ്യായങ്ങളില് ഒരുക്കുന്ന 21 തന്ത്രങ്ങളിലൂടെ നിങ്ങള്ക്ക് ഏത് ലക്ഷ്യവും അതെത്ര വലുതാണെങ്കിലും നേടാനാകുമെന്ന് ട്രേസി വ്യക്തമാക്കുന്നു. നിങ്ങളുടെ കരുത്ത് എങ്ങനെ നിര്ണയിക്കുമെന്ന് നിങ്ങള് ഉറപ്പായും കണ്ടെത്തും. എന്താണ് നിങ്ങള് ജീവിതത്തില് യഥാര്ത്ഥമായും വിലകാണുന്നത്, വരും വര്ഷങ്ങളില് നിങ്ങള്ക്കെന്താണ് യഥാര്ത്ഥത്തില് വേണ്ടത് എന്നെല്ലാം വ്യക്തമായി തിരിച്ചറിയൂ. ആത്മാഭിമാനവും ആത്മവിശ്വാസവും എങ
... En savoir plus
Livre audio

Pivot to Profit

Strategies for Reinvention When the Market Shifts Under Your Feet

par Favour Emeli ...

Lu par Digital Voice Archie G ...

Version Longue

2 heure 52 min

This audiobook is narrated by a digital voice.Pivot to Profit: Strategies for Reinvention When the Market Shifts Under Your FeetIn a world where change is constant and market dynamics can shift overnight, staying agile is key to survival and success. Pivot to Profit is your essential guide to navigating market changes and turning adversity into opportunity. This book offers proven strategies to ... En savoir plus

CHF 6.32 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Pivot to Profit: Strategies for Reinvention When the Market Shifts Under Your FeetIn a world where change is constant and market dynamics can shift overnight, staying agile is key to survival and success. Pivot to Profit is your essential guide to navigating market changes and turning adversity into opportunity. This book offers proven strategies to
... En savoir plus
Livre audio

How To Reframe The Problem & Win

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

par Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Lu par Digital Voice Eddie Yoon AI E ...

Version Longue

35 min

This audiobook is narrated by a digital voice.In How to Reframe the Problem and Win, you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the overlooked details that others miss and using them to create groundbreaking solutions. By the end of this mini ... En savoir plus

CHF 3.12 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.In How to Reframe the Problem and Win, you’ll learn the important process of looking at old problems in new ways. We'll show you how to step outside the typical market battles and carve out your own unique category. It’s all about spotting the overlooked details that others miss and using them to create groundbreaking solutions. By the end of this mini
... En savoir plus
Livre audio

Scaling up Excellence

par Hayagreeva Rao, Robert I. Sutton ...

Lu par Robert Shapiro ...

Version Longue

10 heure 48 min

Scaling up excellence is the key to creating a great organisation. It’s how a small enterprise expands without losing focus. It’s how a brilliant new idea or plan developed by the few goes on to be adopted by the many. And, in hard times and tough situations, it’s how pockets of smart new thinking overcome cultures of indifference or negativity. An organisation that doesn’t know how to scale up ... En savoir plus

CHF 11.56

Scaling up excellence is the key to creating a great organisation. It’s how a small enterprise expands without losing focus. It’s how a brilliant new idea or plan developed by the few goes on to be adopted by the many. And, in hard times and tough situations, it’s how pockets of smart new thinking overcome cultures of indifference or negativity. An organisation that doesn’t know how to scale up
... En savoir plus
Livre audio

Business of the 21st Century

par Robert T. Kiyosaki ...

Lu par Sachin Suresh ...

Version Longue

5 heure 42 min

रॉबर्ट टी. किओसाकी एक अब्जाधीश गुंतवणूकदार, व्यवसाय मालक, शिक्षक, स्पीकर आणि रिच डॅड पुअर डॅड मालिकेचे लोकप्रिय लेखक आहेत. त्यांनी 16 पुस्तके लिहिली आहेत ज्यांच्या 27 दशलक्षपेक्षा जास्त प्रती विकल्या गेल्या आहेत. आर्किटेक्चरच्या तत्त्वांचा उपयोग करून यशस्वी आयुष्य कसे जगावे याबद्दल त्यांनी लिहिले आहे . हे किओसाकी यांचे ध्येय आहे. . २१ व्या शतकात कुठल्या उद्योगधंद्यांवर लक्ष केंद्रित करण्याची गरज ... En savoir plus

CHF 6.50

रॉबर्ट टी. किओसाकी एक अब्जाधीश गुंतवणूकदार, व्यवसाय मालक, शिक्षक, स्पीकर आणि रिच डॅड पुअर डॅड मालिकेचे लोकप्रिय लेखक आहेत. त्यांनी 16 पुस्तके लिहिली आहेत ज्यांच्या 27 दशलक्षपेक्षा जास्त प्रती विकल्या गेल्या आहेत. आर्किटेक्चरच्या तत्त्वांचा उपयोग करून यशस्वी आयुष्य कसे जगावे याबद्दल त्यांनी लिहिले आहे . हे किओसाकी यांचे ध्येय आहे. . २१ व्या शतकात कुठल्या उद्योगधंद्यांवर लक्ष केंद्रित करण्याची गरज
... En savoir plus
Livre audio

One Mission

How Leaders Build A Team Of Teams

par Chris Fussell, Charles Goodyear ...

Lu par Chris Fussell, General Stanley McChrystal ...

Version Longue

9 heure 12 min

**Military precision meets corporate success in One Mission, as former Navy SEAL Chris Fussell draws on his extensive experience of high-pressure teamwork to show how organizations can become flatter, quicker, and much more collaborative across departments and divisions.'Chris Fussell is one of the most dynamic thinkers of our day. His ideas and his perspectives have challenged many of my own ... En savoir plus

CHF 12.60

**Military precision meets corporate success in One Mission, as former Navy SEAL Chris Fussell draws on his extensive experience of high-pressure teamwork to show how organizations can become flatter, quicker, and much more collaborative across departments and divisions.'Chris Fussell is one of the most dynamic thinkers of our day. His ideas and his perspectives have challenged many of my own
... En savoir plus
Livre audio

Competition is Killing Us

How Big Business is Harming Our Society and Planet - and What To Do About It

par Michelle Meagher ...

Lu par Shaheen Khan ...

Version Longue

6 heure 54 min

Brought to you by Penguin.We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it.In Competition is Killing Us, top business and competition lawyer Michelle ... En savoir plus

CHF 13.66

Brought to you by Penguin.We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it.In Competition is Killing Us, top business and competition lawyer Michelle
... En savoir plus
Livre audio

Why Your Strategy Sucks: Unleash the Magic to Succeed

par Sandeep Das ...

Lu par MELITA FERNANDES ...

Version Longue

4 heure 40 min

A business strategy consists of certain guiding principles that helps an organization make quick and accurate decisions. Since an organization is nothing without its people, strategy is essentially human centric. It is about how people in an organization should make decisions and allocate resources to attain critical objectives. A robust strategy offers a clear roadmap with guiding principles ... En savoir plus

CHF 13.83

A business strategy consists of certain guiding principles that helps an organization make quick and accurate decisions. Since an organization is nothing without its people, strategy is essentially human centric. It is about how people in an organization should make decisions and allocate resources to attain critical objectives. A robust strategy offers a clear roadmap with guiding principles
... En savoir plus
Livre audio

Digital Education Crisis, The

How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead

par Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Lu par Digital Voice Eddie Yoon AI E ...

Version Longue

56 min

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book ... En savoir plus

CHF 3.12 ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.The world has gone digital—but our education system hasn’t. In this provocative and eye-opening audiobook, the Category Pirates expose the growing divide between Native Analog educators and Native Digital students, and explain why traditional schooling is failing an entire generation. Blending bold storytelling with actionable insight, this book
... En savoir plus
Livre audio

Emprendimiento: Hábitos prácticos y altamente efectivos para lograr el éxito en cualquier emprendimiento(El paso a paso de cómo crear un emprendimiento desde cero)

par Juan Horton ...

Lu par Voz Digital Sebastián G ...

Version Longue

6 heure 31 min

Este audiolibro está narrado por una voz digital.Para emprender no se necesitan tantos recursos o estudios como se cree; el emprendedor solo necesita disponer su espíritu, tener una visión clara y estar dispuesto a implementar una idea de negocio o aprovechar una oportunidad.El emprendimiento es una forma de ganarse la vida haciendo lo que te gusta y trabajando para ti. Sino trabajas por tus ... En savoir plus

CHF 13.42 ou Gratuit avec Kobo Plus

Este audiolibro está narrado por una voz digital.Para emprender no se necesitan tantos recursos o estudios como se cree; el emprendedor solo necesita disponer su espíritu, tener una visión clara y estar dispuesto a implementar una idea de negocio o aprovechar una oportunidad.El emprendimiento es una forma de ganarse la vida haciendo lo que te gusta y trabajando para ti. Sino trabajas por tus
... En savoir plus
Livre audio

How to Thrive in the Virtual Workplace

Simple and Effective Tips for Successful, Productive and Empowered Remote Work

par Robert Glazer ...

Lu par Robert G. Slade ...

Version Longue

6 heure 31 min

'Invaluable guidance on how organizations can embrace the flexibility of remote work while sustaining wellbeing and connection . . . Immensely timely, practical and encouraging.' – Caroline Webb, author of How to Have a Good DayTransform your career or your business with these simple tips and tricks to make virtual working easier than ever before – office no longer required.The remote work ... En savoir plus

CHF 10.50

'Invaluable guidance on how organizations can embrace the flexibility of remote work while sustaining wellbeing and connection . . . Immensely timely, practical and encouraging.' – Caroline Webb, author of How to Have a Good DayTransform your career or your business with these simple tips and tricks to make virtual working easier than ever before – office no longer required.The remote work
... En savoir plus
Livre audio

WEB制作初心者のための「勝てる」ホームページの作り方

ココナラＷＥＢ制作ランキングで数十回１位獲得の出品者が教える！戦略的ＷＥＢサイト設計のコツ

par 内田正彦 ...

Lu par ライアンオカ ...

Version Longue

3 heure 32 min

さっそくですが問題です。勝てるホームページの設計は次のうちどれでしょう？デザインに徹底的にこだわり、誰に見せても「オシャレなサイトだね」と言われるホームページＳＥＯを重視して、特定の分野でキーワード検索１位を狙って作成するホームページ儲かっている競合他社を参考に、細部を自社仕様に変更して作成するホームページセールスライティング重視で、デザインよりも言葉の力でコンバージョンさせたホームページ売れるLPのテンプレートにあてはめて作ったホームページ答えは出ましたでしょうか？正解は……どれもハズレです。これらのホームページの設計には、ある視点が欠けています。そうです。どれも「どうするか？」という視点しかなく、「誰に、何を」がありませんよね。少しおおめに見たとしても「誰に」という視点が欠けています。こうしたWEBサイトには＜戦略＞がありません。しかし世の中の多くのＷＥＢ制作現場を見渡してみてください ... En savoir plus

CHF 3.94 ou Gratuit avec Kobo Plus

さっそくですが問題です。勝てるホームページの設計は次のうちどれでしょう？デザインに徹底的にこだわり、誰に見せても「オシャレなサイトだね」と言われるホームページＳＥＯを重視して、特定の分野でキーワード検索１位を狙って作成するホームページ儲かっている競合他社を参考に、細部を自社仕様に変更して作成するホームページセールスライティング重視で、デザインよりも言葉の力でコンバージョンさせたホームページ売れるLPのテンプレートにあてはめて作ったホームページ答えは出ましたでしょうか？正解は……どれもハズレです。これらのホームページの設計には、ある視点が欠けています。そうです。どれも「どうするか？」という視点しかなく、「誰に、何を」がありませんよね。少しおおめに見たとしても「誰に」という視点が欠けています。こうしたWEBサイトには＜戦略＞がありません。しかし世の中の多くのＷＥＢ制作現場を見渡してみてください
... En savoir plus

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WEB制作初心者のための「勝てる」ホームページの作り方