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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    de M.V. Milan ...
    Narrado por Marcus Mulenga ...

    Completo

    28 minutos

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Leer más

    $4,814 CLP o gratis con Kobo Plus

  • Audiolibro

    Catch the Buzz: Secrets Behind Why Trends Go Viral

    “Supercharge your understanding of viral trends with captivating audio lessons for success in the digital age!”

    de Harlan Crowe ...
    Narrado por Nick Porter ...

    Completo

    1 horas 8 minutos

    Catch the Buzz: Secrets Behind Why Trends Go Viral⭐⭐ Simplified Guide & Explanations Included ⭐⭐Are you eager to advance your career and enhance your expertise while effectively mastering the art of making trends go viral?Searching for a comprehensive resource that covers everything you need to excel in influencing trends?Your quest ends here!This guide is your ultim... ... Leer más

    $6,666 CLP o gratis con Kobo Plus

  • Audiolibro

    The Brain Sell

    When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

    de Dr. David Lewis ...
    Narrado por Steven Menasche ...

    Completo

    9 hora 26 minutos

    Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... Leer más

    $32,132 CLP

  • Audiolibro

    Frihed, FIRE & familieliv

    de Emilie Ekelund Mørck ...
    Narrado por Marie Mondrup ...

    Completo

    3 hora 38 minutos

    Ville du også ønske, at du havde mere tid til det, du sætter allermest pris på? Og kunne du tænke dig at komme i gang med at spare op og investere for på sigt at blive økonomisk uafhængig? Måske for at kunne gå på nedsat tid, tage orlov, lave frivilligt arbejde eller rejse?”Frihed, FIRE og familieliv” handler om, hvordan en familie på fire har ændret deres liv i rejsen mod økonomisk uafhængighed ... Leer más

    $11,092 CLP

  • Audiolibro

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    de Matthew Varner ...
    Narrado por dms ...

    Completo

    7 hora 9 minutos

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Leer más

    $16,023 CLP o gratis con Kobo Plus

  • Audiolibro

    Wirtschaftspsychologie - Grundlagen | 2 in 1 Buch

    Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.

    de Florian Wohlmuth, Leonhardt Seitz ...
    Narrado por Florian Wolny ...

    Completo

    7 hora 50 minutos

    Wirtschaftspsychologie - Alles andere als rational!Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!Die ... Leer más

    $16,023 CLP o gratis con Kobo Plus

  • Audiolibro

    Designing for Behavior Change

    Applying Psychology and Behavioral Economics 2nd Edition

    de Stephen Wendel ...
    Narrado por Danny Hughes ...

    Completo

    12 hora 46 minutos

    Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their ... Leer más

    $27,856 CLP

  • Audiolibro

    Grundlagen der Wirtschaftspsychologie

    Wirtschaftspsychologische Phänomene verstehen und gezielt nutzen - Arbeits-, Organisations-, Markt- und Wettbewerbspsychologie auf den Punkt gebracht

    de Florian Wohlmuth ...
    Narrado por Florian Wolny ...

    Completo

    4 hora 17 minutos

    Wirtschaftspsychologie leicht gemacht!Hast Du Dich schon mal gefragt, was hinter gewissen wirtschaftlichen Ereignissen steckt? Willst Du wissen, warum Menschen wirtschaftlich so handeln, wie sie handeln? Willst Du erfahren, weshalb Menschen nicht rein rational bei ihren wirtschaftlichen Entscheidungen agieren?Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit ... Leer más

    $13,880 CLP o gratis con Kobo Plus

  • Audiolibro

    Distúrbios financeiros relacionais

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    1 horas 1 minutos

    Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros. ... Leer más

    $2,023 CLP

  • Audiolibro

    Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    de Ramli John ...
    Narrado por Ramli John ...

    Completo

    3 hora 16 minutos

    "Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, author of Hooked / IndistractableJust like dating, your company's growth ... Leer más

    $9,315 CLP o gratis con Kobo Plus

  • Audiolibro

    Co-Create

    How Your Business Will Profit from Innovative and Strategic Collaboration

    de David Nour ...

    Completo

    9 hora 46 minutos

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... Leer más

    $32,132 CLP

  • Audiolibro

    Your phone is trying to control your life

    de PBS NewsHour ...
    Narrado por PBS NewsHour ...

    Completo

    8 minutos

    Whether you're killing time in line at Starbucks or scrolling through an endless meme stream on Twitter, your smartphone is trying to seduce you. Former Google employee Tristan Harris felt something needed to be done to combat tech designers' relentless efforts to influence our behavior. Special correspondent Cat Wise talks to Harris as part of a collaboration with The Atlantic. ... Leer más

    $1,061 CLP o gratis con Kobo Plus

  • Audiolibro

    Power of Experiments, The

    Decision-Making in a Data Driven World

    de Michael Luca, Max H. Bazerman ...
    Narrado por Timothy Andrés Pabon ...

    Completo

    6 hora 32 minutos

    How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. ... Leer más

    $38,574 CLP

  • Audiolibro

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Narrado por Jay Baer ...

    Completo

    5 hora 36 minutos

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Leer más

    $29,988 CLP

  • Audiolibro

    Chief Behavioral Officer

    Wie Sie mit den psychologischen Erkenntnissen der Verhaltensökonomie den Unternehmenserfolg erhöhen

    de Dominik Imseng ...
    Narrado por Jochen Hennecke ...

    Completo

    3 hora 17 minutos

    Vorteile: •Mehr Marketing-Power trotz weniger Geld fürs Marketing •Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis •Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und ... Leer más

    $20,825 CLP o gratis con Kobo Plus

  • Audiolibro

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    de Дэн Ариели ...
    Narrado por Ivan Искусственный Интеллект ...

    Completo

    10 hora 52 minutos

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Leer más

    $20,825 CLP o gratis con Kobo Plus

  • Audiolibro

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    de Дэн Ариели, Дэн Ариели ...
    Narrado por Ivan Искусственный Интеллект ...

    Completo

    8 hora 45 minutos

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Leer más

    $20,825 CLP o gratis con Kobo Plus

  • Audiolibro

    Behavioral Economics the Basics: How Real People Make Decisions, and How to Apply These Insights to Money, Work, and Everyday Life

    de Adrian Novak ...
    Narrado por Adrian Novak ...

    Completo

    1 horas 53 minutos

    Master the psychology of decision-making and outsmart the cognitive biases secretly controlling your money and career. Instead of acting like perfectly rational calculators, humans are messy, emotional, and driven by hidden social pressures. Perfect for your morning commute, this thought-provoking listen reveals exactly why we stray from logic and how to regain absolute control of your choices ... Leer más

    $10,708 CLP o gratis con Kobo Plus

  • Audiolibro

    The Algorithmic Shopper

    Rethinking Growth, Strategy, and Brand Power in an AI-First World

    de Paul F. Accornero ...

    Completo

    9 hora 45 minutos

    You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era.Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our ... Leer más

    $28,928 CLP

    PEDIDO ANTICIPADO

  • Audiolibro

    Bonzen, Banken und Behörden - Kampf gegen Ausbeuter, Absahner und Niedermacher

    de Hans Georg Möntmann, Hans Georg Möntmann ...
    Narrado por Lutz Küppers ...

    Completo

    9 hora 15 minutos

    Ein Hörbuch für alle, die Ausbeutern, Absahnern und Niedermachern den Kampf ansagen wollen! Egal, ob es sich dabei um schlechte Beratungen von Geldinstituten und Kanzleien handelt, Behandlungsfehler in Krankenhäusern oder Willkür von Ämtern. Autor Hans Georg Möntmann schildert in seinem Ratgeber "Bonzen, Banken und Behörden" entsprechende Fälle, erläutert Möglichkeiten gegen diese ... Leer más

    $16,779 CLP o gratis con Kobo Plus

  • Audiolibro

    The Human Experience

    How to make life better for your customers and create a more successful organization

    de John Sills ...
    Narrado por Simon Shepherd ...

    Completo

    6 hora 54 minutos

    Bloomsbury presents The Human Experience by John Sills, read by Simon ShepherdThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the ... Leer más

    $16,927 CLP

  • Audiolibro

    Buyer Personas

    How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

    de Adele Revella ...
    Narrado por Pam Ward ...

    Completo

    7 hora 2 minutos

    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Leer más

    $21,425 CLP

  • Audiolibro

    When Gadgets Betray Us

    The Dark Side of Our Infatuation With New Technologies

    de Robert Vamosi ...
    Narrado por Sean Pratt ...

    Completo

    8 hora 45 minutos

    Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy ... Leer más

    $32,132 CLP

  • Audiolibro

    Who Can You Trust?

    How Technology Brought Us Together – and Why It Could Drive Us Apart

    de Rachel Botsman ...
    Narrado por Caroline Baum ...

    Completo

    10 hora 32 minutos

    Penguin presents the audiobook edition of Who Can You Trust? by Rachel Botsman, read by Caroline Baum.Nominated for the Business Book Awards 'Embracing Change' categoryIf you can't trust those in charge, who can you trust?From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of ... Leer más

    $13,299 CLP