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eBooks de Comercio electrónico

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  • La Red de Todo: Internet de las Cosas y el Futuro de la Economia Conectada

    de Andrei Vazhnov ...
    Internet de las Cosas es un cambio en la naturaleza de los productos cuya magnitud es difícil de comprender por completo y las empresas de tecnología están compitiendo entre sí con pronósticos que, a veces, parecen exagerados. Ericsson promete 50 mil millones de dispositivos conectados a la red en el año 2020, más de 7 por cada persona del mundo; General Electric predice que Internet Industrial ... Leer más

    Gratis

  • Redes sociales para los negocios

    Una guía paso a paso para crear campañas que generen ingresos

    de María Teruel ...
    Series series SOCIAL MEDIA
    Este libro está dirigido a emprendedores, marcas personales y pequeñas empresas que desean aprovechar el poder de las redes sociales para crecer, posicionarse y atraer clientes, pero que a menudo se sienten abrumados por la complejidad de los algoritmos, la rapidez de los cambios y la falta de resultados.María Teruel, experta en estrategias de contenido que ha acompañado a cientos de emprendedores ... Leer más

    $11,532 CLP

  • LAS VELAS JAPONESAS DE UNA FORMA SENCILLA. La guía de introducción a las velas japonesas y a las estrategias de análisis técnico más eficaces.

    de Stefano Calicchio ...
    ¿Quieren descubrir una de las técnicas de análisis de precios utilizadas por los operadores profesionales y las grandes instituciones? ¿Quieren aprender a entender con un simple vistazo las herramientas del mercado financiero? Cuando los operadores se dan cuenta del potencial de esta técnica, sus cambios operativos no hacen que mejorar. Son más conscientes de las señales del mercado y adquieren ... Leer más

    $4,495 CLP o gratis con Kobo Plus

  • The Lean Startup

    The Million Copy Bestseller Driving Entrepreneurs to Success

    de Eric Ries ...
    THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading ... ... Leer más

    $16,844 CLP

  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

    de Reza Soudagar, Vinay Iyer, Volker Hildebrand ...
    “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”—Paul Greenberg, author of ... Leer más

    $33,954 CLP

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    de Robert R. Updegraff ...
    Series series Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Leer más

    Gratis

  • E-Commerce Blueprint: Tailored Business Plans for Digital Success

    de Tyler Michael ...
    E-Commerce Blueprint: Tailored Business Plans for Digital Success is your step-by-step guide to building and scaling a profitable online business. Whether you're launching a new venture or refining an existing one, this book provides customized strategies to help you develop a solid foundation, optimize operations, and maximize growth. Learn how to craft a business plan that aligns with your goals ... Leer más

    $4,495 CLP o gratis con Kobo Plus

  • 2020 Ebay Sourcing Guide

    de Ann Eckhart ...
    "What sells on Ebay?" is the most asked question when it comes to selling on the site. And while there are a lot of lists and videos about the hottest, most profitable items to look for, what most full-time Ebay sellers really want to know is what is in demand right now. In Ann Eckhart's "2020 Ebay Sourcing Guide", she provides all of the best-selling brands in all of the major categories. These ... Leer más

    $8,998 CLP

  • Retail’s Last Mile

    Why Online Shopping Will Exceed Our Wildest Predictions

    de Jonathan Reeve ...
    The disruption of store retail by online shopping has only just begun. Few retailers are ready for the changes ahead. Some customers shop in stores because they love to, but mostly they do it because there is no convenient alternative. This is changing. Technology which enables customers to make smart digital decisions and a wave of innovation in logistics are combining to solve the challenge of ... Leer más

    $9,315 CLP

  • 互联网+微媒体：移动互联时代的新媒体营销密码

    de 刘兴隆，康咏铧，程子桉，董绍春 ...
    微媒体颠覆了我们接触交互信息的方式，其发展速度远远快于我们对它的认知与思考。在“互联网+”的新环境下，变革更加剧烈。随着人们消费心理、生活方式的改变，移动互联网深入我们的生活。让我们阅读、接受信息的方式，从PC端转移到了移动设备。事实上，从纸质媒体的衰落到互联网的兴起，再到移动设备成为社会化的主流媒体平台，微媒体不会是一个终点。但是，我们获取信息的媒介正在发生变化，如今流行的微博、微信也终会被更新的媒体平台取代，迭代是永恒的主题。可以肯定的是，传统媒体已经无法满足企业传播品牌的需要，我们该如何看待微媒体，企业如何花最少的钱进行最有效的传播？如何利用微媒体与时代“共舞”、共赢？怎样将微媒体变成有利的营销工具？怎样克服互联网+时代汹涌而来的海量信息对用户的冲刷？怎样从微媒体平台中脱颖而出？是随波逐流，还是原创为王？ ... Leer más

    $5,667 CLP

  • Business-Englisch beherrschen.

    Business-Englisch beherrschen, #1

    de Jenny Smith ...
    Series Libro 1 - Business-Englisch beherrschen
    Wollen Sie Ihr Business-Englisch auf die nächste Stufe heben?Die meisten Lehrbücherbringen uns das selbe bei ; Präsentationen, Telefonkonversationen etc. Zu Beginn ist das großartig, doch wenn Sie erfolg haben möchten, benötigen Sie mehr. Sie müssen dazu in der Lage sein, an jede Geschäftssituation heranzutreten und sich wirklich sebstsicher zu fühlen. Deshalb habe ich dieses Buch geschrieben; um ... Leer más

    $2,693 CLP

  • How to Build an Ecommerce Website on Shopify

    How to Build an Ecommerce Website on Shopify

    de Mayfair Digital Agency ...
    The book "How to Build an Ecommerce Website on Shopify" is an indispensable guide for aspiring entrepreneurs and business owners looking to establish a strong online presence. With step-by-step instructions and insightful tips, this comprehensive resource navigates readers through the intricacies of creating their own successful online store. From selecting the right design templates and ... Leer más

    $2,693 CLP o gratis con Kobo Plus

  • Social Media: Unleash the Power of Digital Marketing

    de Isaac Medina ...
    Discover the secrets, leverage social media to transform your marketing efforts and take your brand to the next level. Packed with actionable strategies, expert insights, and real-world examples, this comprehensive guide will equip you with the knowledge and skills you need to navigate the complex world of social media marketing with confidence and finesse. Whether you're a seasoned marketer ... Leer más

    $4,495 CLP

  • The Digitalization of Indonesian Small and Medium Enterprises

    Human Capital, Inclusivity and Platform Capitalism

    Edición de Trina Fizzanty, Ikbal Maulana ...
    Series series Social Sciences (R0)
    This book examines the digitalization of Small and Medium Enterprises (SMEs) in Indonesia and its challenges in the context of an emerging economy and the Covid-19 crisis. During the Covid-19 pandemic, business digitalization became a must for a business to avoid collapse and people saw that digital transformation is a panacea for SMEs to help them survive and revive from the crises. Governments ... Leer más

    $123,609 CLP

  • Subscription Success: A Guide to Building Profitable Subscription Box Businesses

    de Trina Kay Pfeifer ...
    Inside this comprehensive guide, you'll find: Practical Strategies: Dive into proven techniques to captivate your audience and build a loyal subscriber base. Creative Curations: Discover how to design unique subscription offerings that align with changing seasons and trends. Marketing Mastery: Unearth the power of effective marketing, from social media to email campaigns, that drives conversions ... Leer más

    $19,665 CLP

  • Los Consumidores en el Comercio Electrónico

    de Miguel Arias ...
    Tomando como punto de partida la necesidad humana de comunicarse llegamos a un punto en el que lo que se comunica y a quién se comunica, es la clave del éxito.La comunicación fue uno de los primeros dispositivos inventados por el hombre para vivir en comunidad, no sólo para expresarse, sino para entender al otro, para explicar el mundo y en las palabras, habladas o escritas, todo lo que uno no ... Leer más

    $8,061 CLP

  • CyberForensics

    Understanding Information Security Investigations

    Edición de Jennifer Bayuk ...
    Series series Medicine (R0)
    Cyberforensics is a fairly new word in the technology our industry, but one that n- ertheless has immediately recognizable meaning. Although the word forensics may have its origins in formal debates using evidence, it is now most closely associated with investigation into evidence of crime. As the word cyber has become synonymous with the use of electronic technology, the word cyberforensics bears ... Leer más

    $112,372 CLP

  • Fintech Policy Tool Kit For Regulators and Policy Makers in Asia and the Pacific

    de Asian Development Bank ...
    The rapid growth of fintech services in Asia and the Pacific can help countries leapfrog the challenges of traditional financial services infrastructure and dramatically increase access to financial services. An inclusive fintech ecosystem is essential to support economic growth, greater equality, and lower poverty levels. This publication details how to better understand and provide an enabling ... Leer más

    $5,777 CLP

  • Como Fazer Sucesso no Instagram através de anúncios

    MÉTODO FÁCIL

    de Max Editorial ...
    GRANDE PROMOÇÃO >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Há muitas razões para ficar empolgado com a plataforma do Instagram. Agora, ele tem um bilhão de usuários ativos e empresas de todos os tipos estão obtendo excelentes resultados ao configurar um perfil e anunciar no Instagram.Os anúncios do Instagram não são a maneira mais cara de promover sua empresa e sua marca, mas também não ... Leer más

    $3,654 CLP o gratis con Kobo Plus

  • Ethereum Blockchain Revolution Explained: Understanding Ethereum Technology For Beginners

    de Christopher Blackburn ...
    The Ethereum Revolution Is Here!Looking to educateyourself on the second-highest valued cryptocurrency that's sohot that over one-hundred-fifty mainstream companies are collaborating togetherin a nonprofit just in anticipation of what new advancements will be possible? Maybe you're just looking for some background on this network before investing,or you just want to 'mine' the easiest, quickest, ... Leer más

    $3,594 CLP

  • The Ecosystem of e-Business: Technologies, Stakeholders, and Connections

    17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers

    Edición de Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes revised selected papers from the 17th Workshop on e-Business, WeB 2018, which took place in Santa Clara, CA, USA, in December 2018.The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and ... Leer más

    $56,180 CLP

  • Electronic Bill Presentment and Payment

    de Kornel Terplan ...
    Electronic bill presentment and payment (EBPP) is revolutionizing the billing process by offering online and real time presentment of bill content and payment choices. EBPP is the easy way of viewing billing status, remittance items, and presenting balances using a universal browser from any location. In contrast to paper-based bills, electronic bi ... Leer más

    $88,948 CLP

  • Monnaies cryptées et blockchain

    La confiance est-elle un algorithme ?

    de Pascal Ordonneau ...
    Une analyse critique fouillée des dessous des monnaies cryptées et de la blockchain.Le Bitcoin, monnaie célèbre par ses frasques, ses dealers, et ses cours qui s’envolent et s’effondrent n’aura-t-il été que le cheval de Troie de la Blockchain ? Celle-ci, à l’inverse, n’est-elle pas un déni de démocratie, pour être tombée entre les mains des puissants de l’argent, de la technologie et des réseaux. ... Leer más

    $15,706 CLP o gratis con Kobo Plus

  • Webteksten die werken

    121 bullshit-vrije en meteen toepasbare tips

    de Els Aerts, Karl Gilis ...
    Een goede webtekst pakt je bezoekers beet, beantwoordt hun vragen en overtuigt hen om klant te worden.Een goede webtekst pakt je bezoekers beet, beantwoordt hun vragen en overtuigt hen om klant te worden.Zo’n tekst schrijven is aartsmoeilijk.En toch verwacht iedereen dat jij op 1-2-3 heldere, overtuigende webteksten uit je mouw schudt.Maar hoe doe je dat?Waar moet je precies op letten om van je ... Leer más

    $24,168 CLP