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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • Neuromarketing estratégico

    creando vínculos inquebrantables entre consumidores y marcas

    de Manu Messias ...
    En el dinámico y competitivo mundo del marketing, el secreto del éxito va más allá de las estrategias tradicionales. Ahí es donde entra en juego el poder del neuromarketing estratégico. En "Neuromarketing estratégico: crear vínculos irrompibles entre consumidores y marcas", se adentrará en las profundidades de la mente del consumidor y desvelará los secretos de cómo crear conexiones auténticas y ... Leer más

    $3,215 CLP o gratis con Kobo Plus

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $9,195 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,388 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,679 CLP o gratis con Kobo Plus

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

    $5,127 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $14,029 CLP

  • La nueva era del kitsch

    Ensayo sobre la civilización del exceso

    Traducido por Cristina Zelich ...
    de Gilles Lipovetsky, Jean Serroy ...
    Un análisis lúcido sobre el kitsch en su contexto actual.El kitsch ha cambiado. Lo que antes se consideraba un estilo de mal gusto, relegado al ámbito decorativo y asociado a la estética burguesa, se ha transformado en un «neokitsch» global que impregna la arquitectura, el ocio, la moda, el mundo del espectáculo e incluso la comunicación digital. Su influencia ha crecido tanto que ha dado lugar a ... Leer más

    $16,900 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    ***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy________________<... ... Leer más

    $11,693 CLP

  • The Socialist Good Life

    Desire, Development, and Standards of Living in Eastern Europe

    Edición de Cristofer Scarboro, Diana Mincyte, Zsuzsu Gille ...
    "First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their ... Leer más

    $14,207 CLP o gratis con Kobo Plus

  • Neuro-Advertising

    Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt

    de Elke Schwarz ...
    Series series Business and Economics (German Language)
    Finden Sie mit diesem Buch zum Thema Neuro-Advertising heraus, wie Sie Ihren Marketingerfolg steigern könnenDas Marketing ist eine der wichtigsten Abteilungen in einem Unternehmen. Es ist dafür zuständig, neue Kunden zu werben und Bestandskunden zu halten. Leider werden in vielen Fällen hohe Budgets für Marketingstrategien aufgewendet, die nur einen geringen Effekt erzielen. Dieses Buch über das ... Leer más

    $49,358 CLP

  • The Pricing of Progress

    Economic Indicators and the Capitalization of American Life

    de Eli Cook ...
    How did Americans come to quantify their society’s progress and well-being in units of money? In today’s GDP-run world, prices are the standard measure of not only our goods and commodities but our environment, our communities, our nation, even our self-worth. The Pricing of Progress traces the long history of how and why we moderns adopted the monetizing values and valuations of capitalism as an ... Leer más

    $32,411 CLP

  • A pandemia do coronavírus

    Onde estamos? Para onde vamos?

    de João Décio Passos ...
    Somos testemunhas e protagonistas de um momento inédito da história da humanidade. Narraremos às gerações futuras a experiência de ""uma pandemia globalizada"" no pleno sentido do termo e, talvez, de uma significativa mudança histórica nas práticas e nas mentalidades individuais e coletivas. Os significados de um fato dessa proporção são muitos e, na sociedade da informação, adquirem dinâmicas ... Leer más

    $6,545 CLP o gratis con Kobo Plus

  • Risvolti economici, sociali, ambientali del consumo etico e impatto sulle nostre vite

    de Filippo Cantoni ...
    Series Libro 16 - Smart Land
    Risvolti economici, sociali, ambientali del consumo etico e impatto sulle nostre vite ... Leer más

    Gratis

  • Understanding Economic Equilibrium

    Making Your Way Through an Interdependent World

    de Thomas J. Cunningham, PhD, Mike Shaw ...
    Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.Economic agents all over the world are trying to maximize their returns given their efforts, resources, and opportunities. They come together in markets that ultimately allocate goods and services among many competing interests. We can readily see how individual markets ... Leer más

    $13,883 CLP

  • The Machine Age of Customer Insight

    Edición de Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz ...
    We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.The Machine Age of Customer ... Leer más

    $39,540 CLP

  • Sartre et la chair du buvard

    de Philippe Robert-Demontrond, Julien Bouillé ...
    Series series Versus
    Il est, en philosophie, une distinction usuelle faite entre deux traditions, selon leur objet privilégié : tantôt la conscience et tantôt le concept. Bachelard, Cavaillès et Canguilhem sont, en France, les trois figures majeures de cette dernière orientation, que marquent les questions épistémologiques ; Bourdieu et Foucault, notamment, s’inscrivent dans leur filiation. Sartre, quant à lui, ... Leer más

    $3,500 CLP

  • User Unfriendly

    Consumer Struggles with Personal Technologies, from Clocks and Sewing Machines to Cars and Computers

    de Joseph J. Corn ...
    We’ve all been there. Seduced by the sleek designs and smart capabilities of the newest gadgets, we end up stumped by their complicated set-up instructions and exasperating error messages. In this fascinating history, Joseph J. Corn maps two centuries of consumer frustration and struggle with personal technologies.Aggravation with the new machines people adopt and live with is as old as the ... Leer más

    $53,567 CLP

  • Lefebvre et de Certeau – La sociologie du quotidien

    de Véronique Cova ...
    Series series Versus
    Michel de Certeau et Henri Lefebvre sont des penseurs français qui ont contribué chacun à leur manière à développer une théorie du quotidien. Leur contemporanéité, bien qu’ils aient plus de 20 ans d’écart, leur a permis de vivre les mêmes bouleversements politiques et économiques que caractérise la modernité flamboyante du XXe siècle avec la montée du fascisme, le développement du marxisme et la ... Leer más

    $3,500 CLP

  • Gender, Culture, and Consumer Behavior

    Edición de Cele C. Otnes, Linda Tuncay Zayer ...
    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer ... Leer más

    $75,014 CLP

  • Hybrid Future

    de Eric Thomsen ...
    Global energy markets are rapidly turning away from fossil fuels towards wind and other competitively priced renewable sources. As renewables’ role in power generation expands, technology becomes an important enabler. Renewable energy hybrid solutions have significant potential to provide the efficiency and flexibility needed to accelerate the global transition to a renewables-led energy mix. ... Leer más

    $8,962 CLP

  • The Language of Branding

    Theory, Strategies, and Tactics

    de Dawn Lerman, Robert J. Morais, David Luna ...
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Leer más

    Antes $79,302 CLP Ahora $70,726 CLP

  • Negotiate Anything! Secrets to Make Companies Treat You Fairly

    de Tom & Lynn Wilson ...
    "Negotiate Anything!" is the culmination of a 30 year longitudinal study of customer service -- a first. It is authored by a husband and wife team. It has two audiences. For consumers, it presents secrets to make companies treat them fairly so they get their money's worth. For businesses, it teaches them how to pull ahead of the competition by providing excellent customer service. ... Leer más

    $8,962 CLP

  • Cross-National and Cross-Cultural Issues in Food Marketing

    de Erdener Kaynak ...
    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross ... Leer más

    $88,948 CLP