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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $9,731 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $8,775 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $15,459 CLP o gratis con Kobo Plus

  • La forma más sencilla de analizar a las personas

    Aprende a leer a las personas, entender su lenguaje corporal y descubre lo que siempre te perdiste en las conversaciones

    de Leticia Caballero ...
    Aprende a leer a las personas, entender su lenguaje corporal y descubre lo que siempre te perdiste en las conversaciones!Descubre cómo leer a las personas con facilidad, predisponer bien a todo el mundo y no volver a creerle a mentirosos...Si quieres saber quién miente en una conversación, construir una imagen personal positiva y de autoridad o averiguar qué pasó esa vez que te rechazaron sin ... Leer más

    $2,799 CLP o gratis con Kobo Plus

  • R.E.D. Marketing

    The Three Ingredients of Leading Brands

    de Greg Creed, Ken Muench ...
    Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Leer más

    $18,137 CLP

  • Russell Belk - Un chercheur "sacré"

    de Ahmed Benmecheddal, Nil Özçaglar-Toulouse ...
    Series series Les Grands Auteurs
    Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront autant de sections dans ce chapitre : (1) Les premiers pas : de la consommation situationnelle à la consommation symbolique ; (2) Sacré ... Leer más

    $3,500 CLP

  • How Markets Work and Fail, and What to Make of Them

    de Bart Nooteboom ...
    Series series New Horizons in Institutional and Evolutionary Economics series
    In this thought-provoking book, Bart Nooteboom offers a radical critique of the principal intellectual and moral assumptions underlying economic science, unravelling the notion of markets: how they work and fail, and how they may be redirected to better serve us.Initially, the inadequacy of economic science in the wake of recent financial and economic crises is outlined. Few economists predicted ... Leer más

    $34,360 CLP

  • Diferenciação, segmentação e posicionamento

    de Maria Alice Ferreira ...
    Series series Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Diferenciação, segmentação e posicionamento traz os conceitos aplicados às práticas mercadológicas e comerciais, ... Leer más

    $3,213 CLP

  • Dignity Collects

    de JosephNjugunaMaina ...
    In the Kenyan financial sector, debt collection has long been synonymous with fear. From the relentless "shame-calling" of digital lenders to the heavy-handed tactics of traditional auctioneers, the industry has operated on a singular, flawed assumption: that the only way to get paid is through intimidation. Fear has been mistaken for leverage for so long that many institutions can no longer ... Leer más

    $8,538 CLP o gratis con Kobo Plus

  • Applied Consumer Psychology

    How to use psychological insights in marketing

    de Gareth J Harvey ...
    Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the ... Leer más

    $47,548 CLP

  • Mobile Ecommerce

    How to transform your website into a mobile friendly ecommerce platform.

    de Ramon Tarruella ...
    How to transform your website into a mobile friendly ecommerce platform.It's no surprise that there’s been an overwhelming increase in the number of online shoppers making their purchases through their smartphones.And the trend is continuing to grow at a steady rate with fewer people opening their laptops, or logging onto computers in order to make their online purchases.This report will show you ... Leer más

    $3,038 CLP o gratis con Kobo Plus

  • Spotify, Muzică pentru toată lumea

    Ascensiunea fulminantă a celui mai bun serviciu de streaming din lume

    de Charlotte Bouillot ...
    Traducido por Alina Dobre ...
    Spotify, fondat în 2006 de Daniel Ek, este cel mai popular serviciu de streaming muzical din lume. Utilizatorii pot avea acces la întregul său catalog de peste 30 de milioane de melodii, fie gratuit (cu publicitate programată), fie pe baza unui abonament lunar plătit. Acest așa-numit model de afaceri freemium este considerat în general ca fiind o parte integrantă a succesului Spotify. În doar 50 ... Leer más

    $11,642 CLP

  • Manifestation de notre désintérêt

    de Jean Rouaud ...
    « Nous avons ce formidable pouvoir de baisser nos paupières quand les marchés agitent hypnotiquement des objets brillants sous nos yeux. Lesquels marchés cherchent à nous déposséder de notre savoir-faire autant que de nous-mêmes. C’est l’irascible Haddock qui apporte la plus efficace des réponses à l’obscénité des maîtres du profit : “Votre appareil ne nous intéresse pas”. » ... Leer más

    $5,115 CLP

  • A Business Playbook for Sustainable Success

    de Petri Salo ...
    The ongoing environmental and social crises are presenting business leaders with an unprecedented strategic challenge. We are facing a foundational change that will risk most currently successful business models becoming obsolete. At the same time, we are provided with avenues to new value creation opportunities should we succeed with repositioning our business within the evolving business ... Leer más

    $8,529 CLP

  • You Were The Product

    Z ANGLES™, #4

    de Khaled Saab, Z ANGLES™ ...
    Series Libro 4 - Z ANGLES™
    The digital economy did not sell products.It sold people.You Were The Product explores how identity became data, attention became currency, and personal information became one of the world's most valuable assets.A sharp examination of surveillance capitalism, social media, and the invisible transactions that define modern life. ... Leer más

    $7,676 CLP

  • Make me not me

    Product stories as sales driver and identity builder

    de Ingemar Fredriksson ...
    Traducido por Deane Golterman ...
    Series Libro 3 - A few percent more
    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you ... Leer más

    $8,500 CLP o gratis con Kobo Plus

  • Swiftynomics

    How Women Mastermind and Redefine Our Economy

    de Misty L. Heggeness ...
    "Makes a simple but quietly radical point: you cannot understand the modern economy—or the future of work—without understanding what is happening in women’s economic lives." — Inc.comA feminist romp through pop culture that illuminates how women influence and shape the economy.Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. ... Leer más

    $26,012 CLP

  • Ecommerce Catálogo Extendido

    de Gonzalo Estrada ...
    ¿Te imaginas poder ofrecer a tus clientes una variedad infinita de productos sin la necesidad de mantener un inventario físico? Este libro te muestra cómo hacerlo. "Ecommerce Catalogo Extendido" es una guía esencial para emprendedores y dueños de negocios que buscan maximizar su oferta sin incurrir en los costos y riesgos asociados con el almacenamiento de inventarios.Gonzalo Estrada, experto en ... Leer más

    $8,529 CLP

  • Customer Service Training 101

    Quick and Easy Techniques that Get Great Results

    de Renee Evenson ...
    This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.If their interactions with you and your employees were the only things your customers knew about your business, what would they say about it? Would they use descriptions such as “uninformed,” “rude,” ... Leer más

    $16,887 CLP o gratis con Kobo Plus

  • Go Figure! New Directions in Advertising Rhetoric

    de Edward F. McQuarrie, Barbara J. Phillips ...
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in ... Leer más

    $269,239 CLP

  • Mixed Signals

    How Incentives Really Work

    de Uri Gneezy ...
    An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our worldIncentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.Consider the CEO who urges ... Leer más

    $22,102 CLP o gratis con Kobo Plus